WINNERS GALLERY

Q1. What are the features of the Cheongsong Apple brand?

Cheongsong-gun produces over 60,000 tons of high-quality apples per year on an area of 4,000ha. Cheongsong-gun is a mountainous area, over 250m above sea level, and forest accounts for 82% of the total land area. The daily temperature range is 13.4℃, so temperatures varies greatly. Cheongsong is the most optimum district for apples because the oceanic and inland climates exist together. In particular, ‘Cheongsong Apples’ have firm texture and rich juice with superb storage properties, allowing them to keep freshness for a long time. The Cheongsong Apple brand was developed by Cheongsong-gun and registered in the Korean Intellectual Property Office in 1994. Cheongsong Apple is the brand widely known among gourmets with the slogan ‘masterpiece by nature’.

Q2. What is the competitiveness of Cheongsong Apple?

For management of the brand Cheongsong Apple, Cheongsong-gun ▲ a builds an ultra high density and multiaxial production system, ▲ supports the nurturing of good stock and new varieties, ▲ builds the Cheongsong Golden Apple research complex, ▲ implements Cheongsong Apple Quality Warranty System, ▲ supports delivery costs of agricultural products using innovate distribution, ▲ expands the distribution infrastructure of mountainous district, and ▲ conducts the live commerce promotion for Cheongsong Apple.

Furthermore, Cheongsong-gun quickly deploys rear support for Cheongsong Apple, including ▲ producing apple boxes, ▲ hosting apple festivals, and ▲ supporting securing bees for apple pollination.

Q3. What are the strategies differentiating the brand Cheongsong Apple?

Cheongsong-gun developed the ‘Golden Jin’, introducing Cheongsong Golden Apples, as well as the existing red apples, and started special production as a strategy to upgrade the brand. Moreover, Cheongsong-gun will create a golden apple boom in the market by predominating with the ‘Sinano Gold‘ variety.

Furthermore, Cheongsong-gun will devote itself to increasing farmers’ income with a variety of value added goods using Cheongsong Apples and promoting a wide range of products, including the ‘Cheongsong Apple Bread’, ‘Apple Mask Packs’ and ‘Carbonated Apple Juice’ as the representative tourist products of Cheongsong-gun. Everything about ‘Cheongsong Apple’ can be easily found at the Cheongsong Apple Festival to be held in November 2022.