WINNERS GALLERY

This year’s 17th edition of the event, hosted by the New York Festival, one of the world’s top three advertising festivals, annually recognizes and honors Korea’s top brand.

According to the New York Festival’s announcement, Haetuseosan was ranked as the top city brand slogan (BI) in Korea, achieving the highest ratings in brand image power, quality competitiveness, global competitiveness, and overall favorability, and securing the top spot in NCI.

In 2015, the city’s symbolic committee selected the brand slogan “Seosan Rising” – which embodies the city’s aspirations for growth, progress, and advancement – and it was officially implemented in February 2016 after being approved by the Seosan City Council. The brand combines its brand mark, which embodies the rising sun and the pristine land, sea, and sky in seven distinct units, with its brand characters, Haenuri and Hannari, as a unified brand identity.

The brand design embodies the essence of Seosan, a city where citizens thrive, by combining the letter “S” from Seosan with the image of a wave rising from the sun, symbolizing the city’s growth into a thriving logistics hub on the west coast.

Furthermore, the English letter “S” in the center represents Seosan’s global ambitions to spread its influence worldwide. The logo’s color palette is symbolic: red represents the bold and adventurous Seosan, blue-violet represents cutting-edge industries, and the combination of blue and green evokes a sense of serene natural beauty.

This award is significant because ‘Sunrise Seosan’ has not only earned recognition from domestic consumers but also from a global evaluation system, demonstrating its competitiveness.

An official from Seosan City stated that they plan to build on this achievement by leveraging a brand that embodies the city’s identity and vision for the future to further enhance its value.