WINNERS GALLERY

DB Insurance pursues intensive business innovation activities to be the global insurance and financial group

DB Insurance has grown into the leading general insurance company in Korea after launching as the first specialized auto insurance company in the country. Despite the rapidly changing financial landscape, DB Insurance strives to proactively pioneer for the future by differentiating itself and pursuing consistent brand communication activities. Derived from DB Insurance’s brand philosophy of ‘Promise,’ the brand name and character ‘Promy’ signify the commitment to ‘keeping promises with customers.’ Accordingly, through  the auto insurance brand ‘Promy Car’ and the long-term insurance brand ‘Promy Life,’ DB Insurance is committed to safeguarding customers’ lives, building a consistent brand image as a company that keeps its promises. Leveraging various insurtech experiences, such as AI underwriting, Artificial Intelligence chatbots, and Usage-Based Insurance(UBI) linked to driving habits, DB Insurance endeavors to provide industry-leading products and customer experience services based on digital channels and Big Data. Through the vehicle management network ‘Promy Car World,’ DB Insurance enhances customer impressions by on-site service, fulfilling promises with customers ranging from vehicle management to emergency assistance. Beyond that, the company is driving the expansion of the global new market’s revenue scale, leading the way in identifying new growth models in regions like the Americas and Vietnam. It has also recently secured a deal to acquire Fortegra, a US insurance company, while continuing to make sustained efforts to drive growth and ensure profitability. Furthermore, to establish  differentiated brand image, DB Insurance consistently conducts various consumer-friendly activities, such as sponsoring the Wonju DB Promy Basketball Team and the Promy Open Golf Tournament. As a company that pursues humanity, prioritizing people, and keeps promises, DB Insurance aims to expand its brand management, steadily enhancing its position as an insurance company that protects customers’ happiness and assets.