WINNERS GALLERY

Since its launch in 1998, Dawn 808 has been a beloved brand for 28 years, solidifying its position as a leading brand to this day. Notably, the product was recognized for demonstrating its efficacy through rigorous patent technology evaluation experiments (animal testing and clinical trials) that were unprecedented in the industry at the time of its launch, thereby boosting consumer trust. By 2025, the company has successfully passed the human clinical trials for its hangover-relieving drink, which was introduced as a new standard by the Ministry of Food and Drug Safety, and continues to showcase its exceptional product capabilities.

The reason why Dawn 808 is chosen by consumers is its effectiveness, which is a direct result of the continuous innovation and upgrading by Chairman Nam Jong-hyun of Grammy Co. Chairman Nam, a renowned connoisseur, has been tirelessly researching and developing new products every day since the invention of his first product in 1996. He personally samples each new product before it’s finalized.

The upgraded Dawn 808 2026 is made with wholesome, plant-based ingredients, cutting-edge patented technology, and a state-of-the-art, eco-friendly system that has earned HACCP certification. This product has been reborn as a complete wellness product, from raw materials to production, and now helps consumers achieve optimal health.

The upgraded “Dawn1004” line, a high-concentration premium version of Dawn 808, boasts enhanced efficacy. This invention was created for the “angel of Korea” who, due to family and financial pressures, has no choice but to drink, and it helps to quickly and effectively alleviate hangovers.

Dawn 808 is a hangover remedy that his father, who was a consumer when it was first launched in 1998, recommended to his son, who is now a college student, 28 years later. Since its launch, Dawn 808 has been hosting a major tasting promotion at the annual university orientation events across the country every year. The company also ran a college advertising contest to promote a healthy college lifestyle and brand, which helped establish it as a more relatable and approachable brand to the MZ generation.