WINNERS GALLERY

“Introducing the ‘Better Cheongju, Happier Citizens’ brand.”

This slogan is divided into two main parts, conveying its intended message

A better Cheongju

“Cheongju’s own desire to improve itself is evident.”

Specifically, in this sense

We aim to become a larger and more self-sufficient city, with a population and economy that’s bigger and more sustainable

and further

living a more prosperous life

and more refined

and more convenient

a comprehensive promise to make it a more livable city

happy citizen

The ultimate goal is to bring happiness to every individual citizen

Regardless of how large and developed a city becomes, its benefits should ultimately translate to improved quality of life and increased happiness for its citizens

“What we’re aiming for is not just economic growth or infrastructure development, but a society where citizens can truly feel happy and fulfilled.”

in a nutshell

“I aim to transform Cheongju into an even more wonderful city, ultimately bringing genuine happiness to its residents.”

“A slogan that simultaneously pursues urban development (hardware) and citizen happiness (software)“