WINNERS GALLERY

Zero to Seven’s royal secret is a specialized skincare brand catering to sensitive and delicate infants and sensitive skin, demonstrating its strong competitive edge in terms of brand power, product quality, and global reach. The brand scored particularly well in areas that reflect its reliability and customer loyalty.

Building on the royal family’s centuries-old secret to healthy, glowing skin, Royal Ojikomplex and Royal Theratiguard are patented ingredients that have been passed down through the Joseon Dynasty and are now being used to create a tailored solution for infant and toddler skin. With 18 years of expertise in baby skin research, the company has built a portfolio of over 40 products across various categories, including moisturizing, cleansing, and sun care, which it continues to expand and refine.

The company has expanded its distribution channels to major global markets, including the US, Japan, and Southeast Asia, and is solidifying its position as a leading K-premium infant skincare brand. The company has recently made a major push into the Middle East market by partnering with Auster Pharmacy, a leading pharmacy chain in the UAE.

Notably, it has successfully registered its products in various countries, including the US FDA’s OTC, European CPNP and UK SCPN, as well as China’s NMPA for children’s special cosmetics, thereby earning official recognition for its safety and quality competitiveness in the global market.

“We’re deeply honored to have won the Korea National Brand Awards for the eighth consecutive year, as it’s a testament to the trust our customers have placed in us,” said a representative of the royal secret book. “Going forward, we’ll continue to invest in rigorous research and quality control for infant and toddler skin, ensuring that we deliver on our promise to our customers and solidify our position as a leading brand in the global market.”