WINNERS GALLERY

Daesang’s flagship food brands, Jongga  were named No. 1 in the Kimchi categories, respectively, at the 2026 17th Korea National Brand Awards (NYF K-NBA),  for the third consecutive year.

The Korea National Brand Awards, hosted by New York Festivals, one of the world’s top three advertising festivals, has been recognizing Korea’s most competitive brands since 2010. This year marks its 17th edition. The highest-ranking brands in each category are awarded based on their National Brand Competitiveness Index (NCI), which is calculated using key evaluation criteria including △ brand awareness, △ brand identity, △ customer satisfaction and loyalty, and △ global competitiveness. This year, ‘Jongga’ and ‘Chungjungone’ both received high marks for △ brand image, △ product quality, △customer loyalty, and △ global market strength.

Since its debut in 1988, ‘Jongga’ has maintained a strict commitment to using 100% domestically grown Korean ingredients. The brand sets the standard for consistent flavor and quality through rigorous quality control and HACCP-certified food safety systems. Now recognized as Korea’s representative Kimchi brand, Jongga exports to over 80 countries including the U.S., Europe, Taiwan, and Hong Kong, leading the global expansion of Korean Kimchi. In 2022, ‘Jongga’ became the first Korean food company to establish a large-scale Kimchi manufacturing facility in Los Angeles, accelerating its global growth strategy.

Head of the Food Business Unit at Daesang, commented,“We are honored and delighted, as winning three time for consecutive years is a clear testament to the growing trust and support of our consumers. We’ll continue to deliver differentiated brand experiences that reflect the evolving tastes and preferences of customers both in Korea and abroad, in line with our reputation as a leading Korean food company.”