WINNERS GALLERY

Binggrae’s “Together” is a traditional Korean ice cream brand that was first introduced in 1974. Since 1972, Binggrae, a dairy products manufacturer, began developing a premium ice cream made with fresh milk instead of powdered milk. After two years of research and development, the company launched Together in 1974, a campaign that aimed to bring authentic ice cream to the entire nation and encourage families to enjoy it together.

To address the changing demographics, including the rise of single-person households, the company launched the “Original Together Miniature” in 2019, a 45th-anniversary year, by downsizing the product to one-third of its original size while keeping the same recipe, and entered the small-capacity ice cream market.

In 2023, we made improvements to our packaging to promote eco-friendliness. The existing product used a shrink film on top to seal the lid, but a new lid that can replace it has reduced plastic usage.

To commemorate the 50th anniversary of Together’s launch in 2024, the company operated a pop-up store in Seoul’s Seongsu-dong, further enhancing its connection with consumers. Under the concept of “Invitation to the World Together,” the company showcased a range of experiential content and tasting programs, elevating brand experiences and fostering deeper connections with consumers.

Together is also at the forefront of realizing social values. A portion of the sales revenue is allocated to support scholarships for the descendants of independence fighters. To commemorate the 100th anniversary of the establishment of the Provisional Government of Korea in 2018, the Binggrae Public Interest Foundation has launched a project in partnership with the Ministry of Patriots and Veterans Affairs to provide scholarships to the descendants of independence heroes.

Since then, it has been actively promoting social awareness through the production and dissemination of related campaign videos. Together aims to continue its legacy as a beloved traditional national ice cream brand, consistently cherished by consumers as Korea’s iconic ice cream brand.