WINNERS GALLERY

This work was also a double silver winner in the video content and government, local government, and public institution categories at the “2025 Anne Awards” held by the Korea Digital Business Association on February 26th.

KOICA’s latest award is significant because it marks a milestone in recognizing Korea’s official development assistance (ODA) content as having a global appeal and message delivery capabilities that go beyond domestic promotional materials, as seen in its success at the international advertising festival.

The award-winning film “The Wind of Hope Blowing in Central Asia” is the third installment in a series showcasing outstanding regional development cooperation projects, following the success in ASEAN in 2019 and Africa in 2024. KOICA’s ODA project in Central Asia has had a dramatic impact on the local community, as seen in a total of five videos, including a teaser video, a main video, and three beneficiary story videos.

The main video conveys a message that runs throughout the entire series in a cinematic style, aiming to clearly convey KOICA’s Central Asian development cooperation strategy and business outcomes in an intuitive way. The three beneficiary story videos, set against the backdrop of Uzbekistan, Kyrgyzstan, and Tajikistan, poignantly capture the transformative power of KOICA’s “Wind” in response to the desperate “Wish” of the local communities, ultimately bringing about a positive change. To align with the growing international interest in Korea-Central Asia cooperation, KOICA plans to leverage this award-winning video as a key promotional tool on various international platforms, including its overseas offices.