WINNERS GALLERY

Sunplus is Korea’s sole national fruit brand, developed in 2003 to cultivate our domestic fruit brands that can compete with the world’s top fruit brands, thereby elevating the global competitiveness of the fruit industry to the next level.

The name Sunplus represents the harmonious coexistence of nature and humanity. This eco-friendly, high-quality fruit represents the harmonious coexistence of nature and humanity, with the image of the Sun, the source of life, added to its essential role in nature and its natural state.

Sunplus has established itself as a leading, all-Korean fruit brand, representing Korea, in partnership with 22 national fruit cooperatives and 50 regional distribution centers specializing in fruit production. As Korea’s top 5% premium fruit brand, we offer only the finest fruits, verified through on-site guidance by our eco-friendly technology support team and rigorous, in-house quality control standards.

Sunplus is particularly shifting towards a consumer-centric distribution model through its differentiated product planning. To stay in sync with the times, the company is diversifying its sales channels beyond high-end department stores, including online sales and platform distribution. It’s also working to boost the popularity of easy-to-eat domestic fruits, including small and medium-sized varieties and new types of domestic produce.

Park Chul-sun, chairman of the Korea Fruit Agricultural Cooperative Federation, said, “This year’s New York Festival award for Korea’s national brand is a testament to Sunplus’s hard-earned quality competitiveness and brand value, recognized globally.” He added, “Going forward, we will build a robust and specialized fruit production and supply chain, and enhance our industry’s competitiveness in the international market, ultimately growing into a premium fruit brand.”