WINNERS GALLERY

The secret to Icheon Hanwoo’s success in winning the top prize lies in its rigorous quality control. We use only high-quality Korean beef from top-notch livestock farms that have partnered with us through our King’s Mark Icheon Hanwoo program, and we manage it with a systematic approach using data.

The eco-friendly and hygienic breeding environment, built on HACCP certification and antibiotic-free standards, has instilled consumers with confidence in “the safest and most delicious premium Korean beef.” This, in turn, has been a key factor in our winning this award.

The “King’s Icheon” brand, renowned for its exceptional rice, has now taken the top spot in the Korean beef market, marking the completion of a new era for Icheon City as the undisputed leader in Korea’s agricultural and livestock products.

Building on this award, Icheon City is developing a marketing strategy to not only expand its domestic market share but also position itself as a premium brand with global market competitiveness, in line with the rising global profile of K-food.

“The hard work of Icheon’s livestock farmers and officials, who have dedicated themselves to producing the best Korean beef day and night, has borne fruit,” said Icheon Mayor Kim Kyung-hee. “This award will be a catalyst for Icheon’s Korean beef farmers to increase their income.”

Notably, Icheon Korean beef stood out in this evaluation, boasting a high incidence rate of high-grade cuts, uniform marbling, and a rich, deep flavor. It also received overwhelmingly high scores from both expert judges and consumer recognition surveys