WINNERS GALLERY

The funeral service sector, a new area introduced this year, is seen as a result of Woongjin Free Life’s efforts to accelerate its transformation into a comprehensive “total life care platform” that encompasses the entire customer lifecycle, going beyond traditional funeral services. Woongjin Pre-Life offers bespoke funeral services, leveraging its expertise in major national events, including the Presidential State Funeral, and operates the country’s first professional funeral home brand, “Shilnagwon,” across 16 locations nationwide.

We’re also continually expanding our service portfolio, tailored to each life stage, through a range of exclusive benefits, including premium pet services, comprehensive health check-ups, and a diverse set of lifestyle services like weddings and cruises.

The company is also diversifying its business at a rapid pace. Woongjin Preedlife has recently partnered with private equity firm Keystone Private Equity to invest in TNW Korea, a premium wedding and catering company, as a strategic investor. This move has enabled the company to secure a foothold in Seoul’s prime commercial areas, including Gangnam Grand Hill Convention, Seongsu Bottega Maggio, and Sindorim Wedding City, where it will operate its premium wedding halls. The strategy involves building relationships with young customers through marriage, and then expanding our service offerings to include travel and senior care, ultimately creating a comprehensive life care framework that spans the entire life cycle.

Woongjin Preedlife has also topped the first year of its establishment in the mutual aid service sector, which was newly introduced in the National Customer Satisfaction Index (NCSI) developed jointly by the Korea Productivity Center and the University of Michigan last year.

“It’s a significant achievement to be the first to win the top prize in the national brand award for funeral services, which is hosted by one of the world’s top three advertising festivals,” said Moon Ho-sang, CEO of Woongjin Pre-Drive Life. “Going forward, we’ll continue to pioneer a new direction for the funeral industry as a total life care platform.”