WINNERS GALLERY

In addition, Hana Bank, a core subsidiary of the group, was named the top performer in the National Brand Competitiveness Index (NCI) for the banking sector, earning the coveted “double crown” for the group and its bank, which are both recognized as having the highest brand competitiveness.

Hana Financial Group demonstrated a high level of brand value, driven by its strong competitiveness across all evaluation criteria, including image power, quality power, loyalty power, and global competitiveness. The company has received high praise, particularly in the image power category, and has earned the trust and affection of its customers, which is a positive development.

Building on its mission to “finance together and share happiness,” Hana Financial Group has consistently enhanced its customer-centric brand value through a comprehensive range of financial services that span banking, securities, credit cards, insurance, and capital.

This achievement marks a significant milestone for Hana Financial Group, which has solidified its brand competitiveness across the entire financial industry. Notably, its core subsidiary, Hana Bank, has taken the top spot in the banking sector, further enhancing the group’s overall brand competitiveness.

“We’re deeply honored to be recognized as Korea’s leading financial brand by the prestigious New York Festival,” said a Hana Financial Group spokesperson. “Going forward, we’ll continue to drive growth by delivering customer-centric, innovative financial services and ESG-driven management that enhances our brand value.”