Incheon Waterworks Headquarter was selected as the new name of tap water through a public contest in October 2021 with the ambition to ‘produce healthy and clean tap water with citizens’. Brand identity (BI) production and selection was also determined through the preference survey with citizens and the brand declaration ceremony was held in March 2022.
K-NBA is the awarding ceremony jointly held by New York Festivals, one of World Top 3 Advertising Festivals, and the Korean Steering Committee of K-NBA. K-NBA selects and announces the most valuable and competitive national brands of Korea as national assets. K-NBA selects and awards the representative brands of Korea through direct evaluation by consumers on the basis of multilateral evaluation items, including awareness, representativeness, satisfaction, loyalty, and global competitiveness of brands. Siwon School acquired the highest scores in all evaluation items in recognition of its contribution to developing and serving optimum foreign language study content in consideration of levels and ages of foreign language learners.
K-NBA is the awarding ceremony jointly held by New York Festivals, one of World Top 3 Advertising Festivals, and the Korean Steering Committee of K-NBA. K-NBA selects and announces the most valuable and competitive national brands of Korea as national assets. K-NBA selects and awards the representative brands of Korea through direct evaluation by consumers on the basis of multilateral evaluation items, including awareness, representativeness, satisfaction, loyalty, and global competitiveness. Gangnam Center showed off overwhelming brand awareness and reliability with high scores on all items.
Opened in 1989, Lotte World Adventure is the top theme park in Korea, leading the industry with new content. On the basis of theme park operation knowhow accumulated for 34 years, Lotte World became the best entertainment enterprise in Korea successfully managing ▲ Lotte Water Park, ▲ Lotte World Aquarium, and ▲ Lotte World Tower Observatory Seoul SKy.
K-NBA evaluated the brands representing culture, industry and region, the core components of national image, in various aspects. Goesan-gun became the ‘national brand’ for an eco-friendly organic farming city with great evaluation results in awareness, representativeness, satisfaction, loyalty, global competitiveness, and preference.
KB Financial Group contributes oto the development of K-Sports by continuing and earnest support for promising athletes in winter and summer sports. Skaters Cha Jun-hwan and Yi Hae-in made history for Korean figure skating, winning silver medals at the same time in the World Championships. It has been 10 years since Korea figure skater, Kim Yeon-a won a medalin the World Championship after Kim Yeon-a. The growth of two skaters called ‘Yeon-a kids’ was based on the reliable and continuing support by the KB Financial Group started from Kim Yeon-a in 2006.
DB Insurance executed the acquisition agreement for VNI (Vietnam National Aviation Insurance), ranked 10th in the damage insurance market in Vietnam on February 22, 2022. DB Insurance took over a 37.32% stake of PTI (Post & Telecommunication Insurance), Vietnam, ranked 5th (3rd at present) in market share in 2015. DB Insurance acquired a 75% stake of VNI securing the control of the company. VNI, established in 2008, is the good damage insurance company achieving a high growth rate and profitability for five recent years. VNI ranked 10th among 32 damage insurance companies and 3rd in the automobile insurance market (1st in statutory automobile insurance) with a market share of 3.7% as of 2021. In particular, VNI is recognized for its ability for potential growth because of the nationwide sales network and compensation infrastructure.
Hyundai Livart is the brand enhancing new values to everything in the house. Hyundai Livart is earnestly advancing as the ‘total interior’ enterprise proposing living spaces to customers including ▲ kitchen, ▲bath, ▲construction materials, ▲remodeling, and ▲global premium home furnishing.
K-NBA Award verified that Uljin Crab, the representative brand of Uljin-gun, was highly recognized by consumers.
The crab preferred by everyone is popular as a healthy food because of the effectiveness of strengthening bones with rich vitamins, amino acids, and chitosan.
Goongbe, the professional skin care brand for the sensitive and weak skin of babies and kids, received an excellent evaluation for all items in the National Brand Competitiveness Index. It is widely recognized that consumers’ confidence on the unique product quality and safety was the main driving force for its global competitiveness beyond Korea.
Opened directly managed restaurant No. 1 on the 32nd street in Manhattan, New York in 2017, BBQ has been operating over 150 restaurants in 22 states, including restaurants in Chicago and Los Angeles, and plans to increase to over 200 restaurants this year.
Opened in 2004, Christian Memorial Park is positioned as the representative memorial hall of Korea with the burial capacity of total 39,122 by adding 4,000 burial facilities in November 2009 and about 15,000 burial facilities in August 2016 .
Yeosu is the city of romanticism and healing with superb nature and landscapes, including Hallyeohaesang National Marine Park and Dadohae National Marine Park, the clean ocean of the southern coast, and a lukewarm climate. Yeosu is filled with the famous places of romanticism, including Hyangiram Hermitage with the praying hope of sunrise, Dongbaekseom Island, Odongdo Island, Geumodo Island, with vertical rocks of fantastic shapes, Kkotseom Sang/Hahwa-do Islands, and Gasari Eco Park, with fantastic field of reeds.
As Korean cabbage price plummeted last year, farmers gave up harvesting and the quantity of Korean cabbage increased as there was no way to sell them. Then, Chungcheongbuk-do purchased about 18,000 tons Korean cabbage from manufacturers in the region in order to supply delicious Kimchi at reasonable price using Korean cabbage. Chungcheongbuk-do expected to serve two ends through such attempt, securing farmers’ income and supplying agricultural products from Korea to consumers at reasonable prices.
Seegene Medical Foundation keeps innovating to fulfill its vocation ‘improvement of happiness and health of people in the world’. Accordingly, Seegene Medical Foundation developed the next generation diagnostic check system on the basis of the Artificial Intelligence technology as well as forming the smart lab with the largest laboratory computerization system in Korea and applied it to medical examinations.
Dawn808 became the leading brand for hangover relief drinks with the distinguished efficacy, having continuously been favored for 25 yaers since its launch in 1998.
2023 K-NBA is the prestigious award selecting the best brands of Korea through fair a examination by experts and by direct voting by consumers. Goesan Clean Red Pepper is honored by winning the award in the agricultural specialty red pepper brand. Produced in the alpine region 250m above sea level, with huge daily temperature range, Goesan Clean Red Pepper has clear color and a unique and delicious taste and scent. Goesan Clean Red Pepper gets a favorable response as it has thick skin and good texture.
K-NBA, selecting the most valuable and competitive national brands of Korea as the national assets is the awarding ceremony jointly held by New York Festivals, one of World Top 3 Advertising Festivals, and the Korean Steering Committee of K-NBA.
Cookcell provides its main products ▲ frying pans, ▲ woks, and ▲ pots in the hybrid form, combining stainless steel and coating. Cookcell presents the differentiated and competitive products with its patented technologies in Korea, Germany, and China.
Greeting its 10th anniversary since its change to a national university this year, Incheon National University started as a private university in 1979, became a municipal university in 1994, and finally changed itself to a national university in 2013. The entire campus of the university was transferred from Jemulpo to Songdo International City in 2009 and Incheon National University completed its transformation and innovation by integrating Incheon University and Incheon College in 2010.
Woori Card has been establishing the ‘brand core values’ and ‘brand essence’ on the basis of ‘being Woori’, even during the COVID-19 pandemic and the global economic recession. Woori Card enhanced communication with clients by developing and providing differentiated services on the basis of the brand core values and brand essence, and such achievement is widely recognized.
Goodtrae has been winning the award for 12 consecutive years. Goodtrae, developed in 2003, approves the use of the joint brand for businesses passing strict examination criteria, including ▲ history of farming, ▲ internal quality management, ▲ manufacturing facilities, ▲ distribution status and ▲ external credit rating for realizing the brand value ‘good products from good fields’. Goodtrae has been continuing its strict quality management by approving 62 businesses to use the brand in the 10th term of examination in January 2023.
U+TV, the IPTV service of LG Uplus, changed itself to an OTT (Over The Top: providing media contents online) TV service in November 2022. OTT TV presents a wide range of popular content, including OTT, such as Netflix, Disney+, YouTube, Children’s Land, and Homet Now for LG Uplus.
Mirae Asset has been the independent investment specialist group, ceaselessly pursuing financial innovation on the basis of through enterpreneurship since its founding in 1997. Mirae Asset Group is operating 39 local enterprises and offices in 16 regions at present, continuously expanding the global network for 26 years.
Ttangkkeut Haenam has both a geographical meaning as ‘southern tip on the Korean peninsula’ and symbol meaning as ‘start of hope’. Haenam is widely known as the starting point for those on a pilgrimage to the country and the representative tourist site in the southern region with many tourists from all over the country.
KIA Members, the membership brand implemented by KIA for the first time in the automotive industry in 2006, provides custom membership services for electric cars, launching the ‘KIA EV Members’ in 2021 and ‘KIA EV Members Taxi’ in 2022.