‘Ilmu’ of the Seoul Metropolitan Dance Company is a contemporary reinterpretation of the royal ancestral ritual music in the Jongmyo Shrine (Jongmyo Jeryeak), which is designated as the first National Intangible Cultural Heritage and UNESCO Intangible Cultural Heritage of Humanity. This large-scale ensemble dance performed by over 50 dancers has been receiving acclaim by highlighting the motion in stillness, the unique feature of Korean dance.

The Jeju tangerine brand, ‘Gyullojangsaeng,’ created by the Jeju National Agricultural Cooperative Federation and the Jeju Tangerine Association, won the prize in the 15th National Brand Awards. With this, Gyullojangsaeng has received the honor for 13 consecutive years, since 2012.

At the 15^th National Brand Awards of Korea, Uljin Snow Crab (County Mayor Son Byeong-bok) was selected as the winner for the 8^th consecutive year in the crab category. Uljin Snow Crab inhabits ultra-fine mud areas at depths ranging from 200 to 400 meters around Wangdolcho, Uljin, which has the perfect marine environment where cold and warm currents meet. Unlike crabs from other regions, Uljin Snow Crab is distinguished by its strong sweetness and intense aroma, garnering significant love from consumers.

Lotte World, celebrating its 35^th anniversary since opening in 1989, stands as Korea’s premier comprehensive entertainment company. Alongside its Water Park and Aquarium greeting their 10^th anniversary this year, Seoul Sky and Adventure Busan, Lotte World keeps successfully operating adventure facilities. Lotte World realized its vision of ‘global entertainment’ by opening Lotte World Aquarium in Hanoi, Vietnam last August.

The Christian Memorial Park actively participates in establishing Christian burial culture and contributes to the nation’s land efficiency policy. Since its inauguration in 2004, the Christian Memorial Park has expanded significantly, with the consecration of over 4,000 burial tablets in November 2009 and the addition of 15,000 more in August 2016 through the expansion of Victory Hall. With 10 memorial halls, burial tablets, family graves, and a memorial garden, it solidifies its position as Korea’s representative memorial park, accommodating a total of 39,122 burial tablets.

Seegene Medical Foundation, a specialized medical institution for disease testing, is continuously innovating under the mission of ‘enhancing human health and happiness’. It has established the Smart Lab, equipped with the largest automated testing system in Korea, and has developed next-generation diagnostic testing systems based on Artificial Intelligence (AI) technology for application in the testing sector.

With the full revision of the Local Autonomy Act implemented, ‘Suwon Special City’ was launched on January 13, 2022. In accordance with this, Suwon embarked on developing a new City Identity (CI). From the early stages, Suwon gathered citizen opinions through public hearings and online surveys. In addition to this, experts were consulted to intensively discuss and deliberate design concepts.

Goesan County won the top prize in the eco-friendly organic farming city category for the 12th consecutive year and the chili pepper brand category for two consecutive years in the 15th Korea National Brand Awards.

Dongwon F&B’s premium dairy brand ‘Denmark’ was established through a joint venture between Korea and Denmark in 1985 to contribute to the development of Korea’s dairy industry and provide high-quality dairy products. Made in the style of Denmark, a leading dairy nation, products are fresher and healthier.

Jongga, the first packaged Kimchi brand in Korea, has established itself not only domestically but also as a leading Kimchi brand overseas. In the 1980s, ahead of the 1988 Seoul Olympics, the Korean government aimed to promote Kimchi. Renowned Kimchi artisans, including the Intangible Cultural Heritage No. 38 and inheritor of Joseon royal cuisine, the late Hwang Hye-sung, gathered to create standardized recipes. The brand name ‘Jonggajip’ was chosen to signify the standardization of the traditional taste passed down through generations. In October 2022, Jonggajip unveiled a new brand identity as ‘Jongga’ and declared its leap into a global brand.

Hite Jinro first launched Chamisul in October 1998. Within just two years of its release, Chamisul achieved over 50% market share in the domestic soju market, ushering in a new era. The cumulative sales of Chamisul have reached approximately 39 billion bottles, an amount that could make over 10 round trips to the moon or circle the Earth 200 times.

Yeosu boasts outstanding natural landscapes such as Hallyeohaesang National Park and Dadohaehaesang National Park. It is known as the ‘City of Romance and Healing,’ with its pristine waters along the southern coast, including 365 jewel-like islands and a mild climate throughout the year.

The flagship line of Goongbe, ‘Pri-mmune’, nurtures the inherent strength of baby skin. It contains Goongbe’s patented ingredient, ‘Royal Oji Complex’, along with essential components for baby skin, such as ceramides, amino acids, and polyphenols. Effectively reinforcing the barrier of baby skin, which is 30% thinner than adults, it offers outstanding moisturizing and soothing effects.

Walkerhill Hotel & Resort (“Walkerhill”) has been recognized as the best hotel in Korea offering a trendy urban lifestyle and diverse experiences in leisure and culture. Walkerhill was selected as the winner in the hotel & resort category at the 15th Korea National Brand Awards. This achievement marks eight consecutive years of being ranked number one, since 2017. Walkerhill has been highly praised for providing not only diverse experiences beyond hotel stays but also for delivering the utmost satisfaction to its guests.

SK Securities was selected as the winner in the ESG Management category of the 15th Korea National Brand Awards.
The Korea National Brand Awards, now in its 15th year, is an internationally recognized ceremony that shares the achievements of brands that hold the highest value and respect as national assets and honors their outstanding reputation on a global scale. SK Securities has proudly received the ESG Management award for the second consecutive year.

Terra achieved the fastest early period sales rate among beer brands, surpassing ‘1 million boxes sold’ just 39 days after its release in March 2019. Since then, Terra has continued its rise with a record average annual growth rate of 17% over the past 5 years.

On the occasion of its 30th anniversary, Kyungbok University declared Vision 2030, ‘Cultivating Talents, Training Champions!’ With this, the university presented its development strategies; △ completing a digital transformation as the university’s digital strategy, △constructing tailored services from a student success perspective as the student success strategy, △strengthening the brand through global network activities as the internal and external expansion and sharing strategy, and △ensuring sustainability through ESG management.

Cookcell offers hybrid kitchenware such as △frying pans, △woks, and △pots that combine stainless steel and coating. Its competitive edge lies in patented technology recognized in Korea, Germany, China, and elsewhere. All products feature a robust structure comprising a triple-layered stainless steel body. Utilizing hexagonal dot embossing technology, the coating is filled within the dotted hexagonal pattern of the inner surface, minimizing contact area with food to enhance cooking efficiency and prevent food from sticking. Moreover, it uses coating materials compliant with the U.S. FDA (Food and Drug Administration) standards for safer usage. With Black Cube’s exclusive patented technology, the coating withstands strong friction, making cleaning easier and extending the product’s lifespan.

The collaborative brand ‘Goodtrae’ was developed in 2003 to adapt to the rapidly changing market environment and to embody the desires of the residents of Buyeo County, Chungcheongnam-do. The use of the brand ‘Goodtrae’ has been granted to companies that have passed rigorous evaluation criteria, including △farming experience, △internal quality control, △production facilities, △distribution status, and △external credibility every two years. So far, a total of 694 organizations have been authorized to use the brand and are actively sharing its value.

President Hosang Ahn of the Sejong Center for the Performing Arts is the professional arts manager recr eating traditional Korean performances, including traditional Korean opera, dance, music, and content favored by every generation. President Hosang Ahn of the Sejong Center for the Performing Arts worked as the Director of the Performance Project Bureau and the Arts Project Bureau in the Seoul Arts Center, CEO of Seoul Foundation for Arts and Culture, and the CEO of National Theater of Korea. Since his appointment as the President of the Sejong Center for the Performing Arts in 2021, President Ahn set the main goal of, ‘conversion to production theater’ and has been endeavoring to develop the culture and arts of Korea, including enhancing the capability of art troupes affiliated with the Sejong Center for the Performing Arts. When he was the CEO of National Theater of Korea, he introduced a ‘seasonal repertoire system’ for good performing arts of the affiliated troupes for the first time in Korea. The seasonal repertoires continue to sellout.

La Bella Opera Company is the private opera company founded on May 1, 2007 with the motto ‘impressive performance’. La Bella Opera Company verified its brand dignity by receiving the prize three times from 2018 and 2020.

Hansamin is the representative brand of NH Red Ginseng. NH Red Ginseng was founded with 100% Korean capital of the National Agricultural Cooperative Federation in 2002. NH Red Ginseng takes care of public health and increase of ginseng farmers’ income.

Cucheon, the premium home appliance brand, has been advancing with the technology and knowhow accumulated for about 40 years under its management philosophy ‘top priority on customers’ satisfaction’. The driving force providing the best products and service for consumers is guided by management philosophies, including customer-oriented management, smart management and communicating management. Under those management philosophies, Cuchen has been presenting cookers, microwave ovens, and small home appliances with a variety of functions and designs.

U Nine Change is NGO for international rescue. The name U Nine Change means finding the rights for ‘9 kinds of happiness’ on the basis of fairness and transparency. U Nine Change helps needy children in Korea and abroad with medical service and education. Activists include experts in diverse fields, including doctors and producers. The activists aim to find the rights to be happy for all children in the world. Activists endeavor to treat and prevent diseases of children suffering from poverty and unequality in the world.

K-NBA selects the most competitive and best brands representing Korea. Consumers directly evaluate the brands in the aspects of ▲brand awareness, ▲ representativeness, ▲ satisfaction, ▲ loyalty and ▲ global competitiveness. K-NBA is presented to the best brands per category representing industry, city, policy, agricultural food, and culture of Korea.

Gang Wonder Mall has received the prize for three consecutive years with the highest score in consumers’ awareness, representativeness, and satisfaction. Gang Wonder Mall is increasing consumers’ reliability and awareness by systematically supplying a variety of agricultural and marine specialties and products of Gangwon-do. Gang Wonder Mall, the representative shopping mall of Gangwon-do, sells a wide range of products, including about 19,500 agricultural, livestock, and forest products from about 900 small and medium enterprises in Gangwon-do.

Jincheon-gun, Chungcheongbuk-do has emerged as a business-friendly city with competitiveness by attracting good enterprises and increasing employment and population.

Specialized in automobiles, Ajou Motor College is a small college with less than 1,000 students. However, Ajou Motor College has been strongly influencing the automobile industry by concentrating only on one field, automobiles, for a long time. In particular, Ajou Motor College is proud of the best infrastructure and automobile technology education in Korea, increasing the satisfaction of students through special education programs. Moreover, Ajou Motor college provides the best learning environment for students by continuing investment on the basis of the stable finance.