‘Toongso Whistles’ was performed at the M Theater of the Sejong Center for the Performing Arts from November 11 to 27, 2024, and was also named one of the “Top 3 Plays of the Year” by the International Association of Theatre Critics Korea in the same year.

Uljin Snow Crab, renowned for its exceptional quality and distinctive taste, is a favorite among consumers. These crabs are harvested from the Wangdolcho waters off the coast of Uljin, where the cold and warm ocean currents meet.

Hongcheon-gun is the largest administrative district in Korea, with an area three times the size of Seoul. Most of this vast land is mountainous. The safe food brought in such an ideal natural environment is Hongcheon Neulpureum Hanwoo.

The joint brand Goodtrae of Buyeo-gun, Chungcheongnam-do Province, has been awarded first place in the Joint Brand category at the “2025 16th Korea National Brand Awards (NYF K-NBA),” becoming the only local government in Korea to win the top honor for 14 consecutive years.

Chungcheongbuk-do’s initiative “Working Bappeo”, a senior-community symbiosis project and the first of its kind in Korea, is evolving beyond a simple welfare policy to become a recognized social brand.

Jincheon in Chungcheongbuk-do has been gaining attention as a “convergent premium region” due to its remarkable achievements in the fields of culture, tourism, and sports. In the cultural sector, Jincheon opened Korea’s first-ever multi-functional story content complex, the K-Story Creation Cluster, which integrates writing, accommodation and education functions in June 2024. This facility provides creators with a creative environment and positioning itself as a central hub for Hallyu content.

Cheongju City is making strides toward becoming “the most business-friendly city in Korea” by providing comprehensive support including △funding and market expansion support, △business support task forces, and △nurturing innovative future-growth industries.

Seegene Medical Foundation, a specialized medical institution for disease testing, is continuously innovating under the mission of ‘enhancing human health and happiness’. It has established the Smart Lab, equipped with the largest automated testing system in Korea, and has developed next-generation diagnostic testing systems based on Artificial Intelligence (AI) technology for application in the testing sector.

Yes24 (yes24.com) started as the first Internet bookstore in Korea in 1998. With a commitment to continuously strive for customer satisfaction, it has maintained its position as the top online bookstore for 25 years.

Together, produced by Binggrae, is Korea’s first authentic ice cream brand, launched in 1974. Binggrae, which began its dairy business in 1972, set out to develop a premium ice cream made with fresh milk instead of powdered milk.

LOTTE HIMART is evolving into a home and Lifestyle Retailer for consumers seeking everything from premium home appliances to convenience systems for a better quality of life.

Hyundai Duty Free has been awarded the top prize in the duty-free category at the 2025 16th Korea National Brand Awards (NYF K-NBA). The company is leading industry trends by introducing differentiated customer services previously unseen in the duty-free sector.

Completed in 2004, Christian Memorial Park was established to promote Christian-style burial culture and actively support land-use efficiency policies.

Since its launch in March 2019, HiteJinro’s TERRA has recorded the fastest initial sales growth among domestic beer brands. Despite the challenges of the COVID-19 pandemic, TERRA has maintained an impressive five-year average annual growth rate of 17%.

The Korea Agro-Fisheries & Food Trade Corporation (aT) has become the first public institution to win the ESG Management award in the public sector for two consecutive years at the 2025 16th Korea National Brand Awards (NYF K-NBA).

Seoul Business Agency(SBA), Seoul’s leading support organization for small and medium-sized enterprises(SMEs) celebrates its 27th anniversary this year.

Kyungbok University recorded an employment rate of 80.6% according to the 2024 University Information Disclosure (as of December 31, 2023) released by the Ministry of Education, ranking first nationwide among all general and vocational universities with over 2,000 graduates.

LG Electronics applied the clean case completing antibacterial treatment at the back of the heat exchanger where lots of moisture is formed.

To commemorate its 60^th anniversary, Samyang Foods has completely revamped the taste and design of both Samyang Ramen and Samyang Ramen Spicy flavors.

Dongwon F&B is a comprehensive food company that has been responsible for the nation’s dining tables with a wide range of products, including Korea’s first tuna can, ‘Dongwon Tuna’, processed seafood, canned ham, frozen and refrigerated foods, dairy products, functional health supplements, and home meal replacements (HMR).

Daesang’s flagship food brands, Jongga and Chungjungone, were named No. 1 in the Kimchi and Food Co-Brand categories, respectively, at the 2025 16th Korea National Brand Awards (NYF K-NBA), earning dual honors for the second consecutive year.

Lotte World Adventure, Korea’s first and largest indoor theme park since its opening in 1989, is a multi-cultural space offering a wide range of immersive experiences. In recent years, the park has been continuously expanding its business and content portfolio to deliver even more differentiated experiences.

DB Insurance has been ranked first in the Non-Life Insurance category at the 2025 16th National Brand Awards of Korea (NYF K-NBA), marking its fifth consecutive year as the leader in the National Brand Competitiveness Index (NCI).

SK Securities ranked first in the National Brand Competitiveness Index (NCI) in the ESG Management (Responsible Management) category at the 2025 16th National Brand Awards of Korea (NYF K-NBA), marking its third consecutive win. The New York Festival’s National Brand Awards honor the most competitive brands in Korea, recognized as national assets.

Kia Members has been awarded the top prize for 14 consecutive years in the 2025 16th Korea National Brand Awards (NYF K-NBA) in the automotive membership service category, making it the longest-running winner in the membership sector in the industry.

Incheon’s tap water brand, ‘Incheon Sky Water,’ has been awarded the grand prize for two consecutive years in the tap water brand category at the 15th National Brand Awards of Korea. In 2022, Incheon citizens participated in a public contest to name the water brand to convey the idea of reliable, safe, and healthy tap water, eventually choosing ‘Incheon Sky Water,’ which means clean water bestowed by the sky of Incheon, a leading international city with its own international airport.

Yes24 (yes24.com) started as the first Internet bookstore in Korea in 1998. With a commitment to continuously strive for customer satisfaction, it has maintained its position as the top online bookstore for 25 years. Now, it aims to transform into a ‘culture content platform’ that inspires life from the leading position as a domestic online bookstore.

Global restaurant franchise Genesis BBQ Group (“BBQ”) is experiencing explosive growth in the U.S. market. As of 2023, BBQ operates over 150 stores in 22 states and plans to expand to over 200 stores within the year.