WINNERS GALLERY

This award is significant because it reflects the comprehensive assessment of consumers’ perceptions of the brand, including its identity, satisfaction, loyalty, and global competitiveness. The brand competitiveness of Incheon Haneulso has been objectively proven, reflecting the brand’s trustworthiness as perceived by citizens.

Incheon Haneul Water is a tap water brand that embodies the spirit of “clean water from the heavens of Incheon,” and has grown into a prominent brand through a collaborative effort with citizens to create its name and official logo.

Since its official brand declaration in 2022, Incheon City has been making it easier for people to experience Incheon Haneul Water as part of their daily lives by expanding its online and offline campaigns and citizen participation programs.

To lead the way in realizing the “clean value” that the Incheon Sky Water brand strives for, Incheon City has obtained ISO 22000 (food safety management system) international certification and is producing high-quality tap water through the expansion of its advanced water treatment facilities and the introduction of a smart water management system. The company is also actively pursuing ESG management, including the production of eco-friendly, label-free bottled water and energy-saving initiatives.

Jang Byung-hyun, head of Incheon City’s Waterworks Business Division, attributed the fourth consecutive Grand Prize win to the public’s trust in Incheon Haneul Water, saying, “We’re grateful for that trust, and we’ll continue to deliver clean and safe tap water, while actively engaging with citizens to further boost the value of our brand.”