WINNERS GALLERY

Yes24 (yes24.com) started as the first Internet bookstore in Korea in 1998. With a commitment to continuously strive for customer satisfaction, it has maintained its position as the top online bookstore for 25 years. Now, it aims to transform into a ‘culture content platform’ that inspires life from the leading position as a domestic online bookstore.

Yes24 has expanded its business into various cultural content areas including paper books, eBooks, tickets, music albums, webtoons/web novels, and NFTs. In 2015, it achieved approximately 100 Billion won in mobile annual sales. In July 2022, it surpassed 20 million members.

Operating the ‘YES Mania’ membership program, which offers tailored ‘bullet delivery’ and differentiated benefits based on the largest logistics center in the industry, it focuses on customer satisfaction. In addition, it launched a reading community service called ‘Salak’ by redesigning its existing blog to enhance customers’ reading experiences. It is also expanding its offline customer accessibility by operating four used bookstores: Mok-dong bookstore in Seoul, Suyeong bookstore F1963 in Busan, Banwoldang bookstore in Daegu and NC Department Store bookstore in Cheongju. Moreover, it accelerated diversification of offline bookstores by renewing the Gangseo NC bookstore from a used bookstore to a new books store in 2021.

Furthermore, adapting to the rapidly changing digital content environment, Yes24 launched the eBook reader ‘Krema’ in 2012. In 2018, it launched the unlimited monthly eBook subscription service ‘Krema Club (formerly Book Club)’ and secured 1 million subscribers. It is also driving the development of new growth momentum through initiatives such as establishing ‘Studio Yes One,’ a venture specializing in intellectual property rights (IP) for the production of webtoons/web novels, and acquiring the webtoon/web novel platform ‘Bookpal’.