{"id":6894,"date":"2026-04-09T14:27:21","date_gmt":"2026-04-09T05:27:21","guid":{"rendered":"https:\/\/nyfknba.com\/kr\/?p=6894"},"modified":"2026-04-11T09:43:24","modified_gmt":"2026-04-11T00:43:24","slug":"new-york-festivals-korea-national-brand-awards-announces-2026-award-winners-in-seoul","status":"publish","type":"post","link":"https:\/\/nyfknba.com\/kr\/new-york-festivals-korea-national-brand-awards-announces-2026-award-winners-in-seoul\/","title":{"rendered":"New York Festivals Korea -National Brand Awards Announces 2026 Award Winners in Seoul"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-lzxf19-2d8cbd37d9454f9eea2246c1d738b11a main_color avia-section-default avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-6894'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-kqn6rh-819302f6b4a8392bc7b6d24e3cd5ac6f av_one_full  avia-builder-el-1  el_before_av_two_third  avia-builder-el-first  first flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jmepp9-6070a6b830291d8b9ef0766fb6e2b9ad\">\n#top .av-special-heading.av-jmepp9-6070a6b830291d8b9ef0766fb6e2b9ad{\nmargin:50px 0 0 0;\npadding-bottom:20px;\n}\nbody .av-special-heading.av-jmepp9-6070a6b830291d8b9ef0766fb6e2b9ad .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-jmepp9-6070a6b830291d8b9ef0766fb6e2b9ad .av-special-heading-tag{\npadding:0 0 20px 0;\n}\n.av-special-heading.av-jmepp9-6070a6b830291d8b9ef0766fb6e2b9ad .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-jmepp9-6070a6b830291d8b9ef0766fb6e2b9ad av-special-heading-h1 blockquote modern-quote  avia-builder-el-2  avia-builder-el-no-sibling '><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >NEWS<\/h1><div class='av-subheading av-subheading_below'><p><i class=\"fa-solid fa-circle-arrow-left\"><\/i><input class=\"back_bt_new\" type=\"button\" value=\" Back to Search\" \/><\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/div><div  class='flex_column av-hbj6al-f9e354fa26ab33856fed83dd4c96df08 av_two_third  avia-builder-el-3  el_after_av_one_full  el_before_av_one_third  first flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m9gpite1-74253d9926cd6a536af4fcdc7605653d\">\n#top .av-special-heading.av-m9gpite1-74253d9926cd6a536af4fcdc7605653d{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-m9gpite1-74253d9926cd6a536af4fcdc7605653d .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-m9gpite1-74253d9926cd6a536af4fcdc7605653d .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-m9gpite1-74253d9926cd6a536af4fcdc7605653d av-special-heading-h2 blockquote modern-quote  avia-builder-el-4  el_before_av_post_metadata  avia-builder-el-first  new_title_h2'><div class='av-subheading av-subheading_above'><p>GLOBAL AWARDS<\/p>\n<\/div><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >New York Festivals Korea -National Brand Awards Announces 2026 Award Winners in Seoul<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<div  class='av-post-metadata-container av-7u89o6-94da2ba5b44069f13aff0884f209e886 av-metadata-container-align-left  avia-builder-el-5  el_after_av_heading  el_before_av_hr  av-metadata-container-1'><div class='av-post-metadata-container-inner'><span class=\"av-post-metadata-content av-post-metadata-meta-content\"><span class=\"av-post-metadata-content av-post-metadata-author\"  itemprop=\"author\" ><span class=\"av-metadata-before av-metadata-before-author\">by<\/span><span class=\"av-post-metadata-author-link\" ><a href=\"https:\/\/nyfknba.com\/kr\/author\/nba_admin\/\"  rel=\"author\">nyfknba<\/a><\/span><\/span><span class=\"av-post-metadata-content av-post-metadata-separator\">\/<\/span><span class=\"av-post-metadata-content av-post-metadata-modified\"><span class=\"av-post-metadata-modified-date\" >April 11, 2026<\/span><\/span><span class=\"av-post-metadata-content av-post-metadata-separator\">\/<\/span><span class=\"av-post-metadata-content av-post-metadata-category\"><span class=\"av-metadata-before av-metadata-before-categories\">in<\/span><span class=\"av-post-metadata-category-link\" ><a href=\"https:\/\/nyfknba.com\/kr\/category\/news\/\" >News<\/a><\/span><\/span><\/span><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-vwqgt-ae9384ec94f4d0207674af48558c66b4\">\n#top .hr.hr-invisible.av-vwqgt-ae9384ec94f4d0207674af48558c66b4{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-vwqgt-ae9384ec94f4d0207674af48558c66b4 hr-invisible  avia-builder-el-6  el_after_av_post_metadata  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-m9gpkpoh-0b59b50f1c171bb506c9d088d0aa062d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><blockquote>\n<p class=\"p1\">In 2026 NYF K-NBA recognized 62 top-tier Korean brands.. New York Festivals Hall of Fame Awarded to Jong-Kee Chun, Chairman of Seegene Medical Foundation.<\/p>\n<\/blockquote>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-m9gsm1bc-a18c7aebf1c7dd117d9758f702b410f9 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p class=\"p1\"><strong>New York, NY \u2013 April 8, 2026<\/strong>: The 2026 <span style=\"color: #000080;\"><strong><a style=\"color: #000080;\" href=\"https:\/\/home.nyfadvertising.com\/\"><span class=\"s1\">New York Festivals<\/span>\u00ae<\/a><\/strong><\/span> KOREA-National Brand Awards (The 2026 NYF K-NBA)\u2019 ceremony, hosted by the New York Festivals was held on Thursday, April 2 at Lotte Hotel Seoul.<span class=\"Apple-converted-space\">\u00a0 <\/span>The NYF K-NBA recognizes Korea\u2019s most competitive and valuable national brands through its proprietary National Brand Competitiveness Index (NCI), developed in 2009.<\/p>\n<p class=\"p1\">At this year\u2019s ceremony, Ellen Smyth, CEO of New York Festivals, delivered congratulatory remarks, noting, \u201cKorea continues to lead with bold thinking and world-class creativity. The work emerging from this market is not only innovative but fearless, resonating across borders, exactly the kind of work New York Festivals is proud to recognize.\u201d She added, \u201cToday, we celebrate excellence and look ahead with excitement for what lies ahead.&#8221;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-7873 aligncenter\" src=\"https:\/\/nyfknba.com\/wp-content\/uploads\/2026\/04\/1.-\uc2dc\uc0c1\uc2dd-\uc774\ubbf8\uc9c0-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1707\" \/><\/p>\n<p class=\"p1\">In his keynote address, \u201cHow to Win a NYF Trophy,\u201d Donald J. Gherardi, Director at New York Festivals, emphasized that success at NYF demands ideas that transcend convention, work that challenges expectations and asks, \u201cShow us something we haven\u2019t seen,\u201d underscoring the Festival\u2019s commitment to fearless creative innovation.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-7874 aligncenter\" src=\"https:\/\/nyfknba.com\/wp-content\/uploads\/2026\/04\/2.-\uc2dc\uc0c1\uc2dd-\uc774\ubbf8\uc9c0-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1707\" \/><\/p>\n<p class=\"p1\">The year&#8217;s ceremony also honored Chun Jong-ki, Chairman of the Seegene Medical Foundation, with induction into the New York Festivals Hall of Fame. Chairman Chun founded the organization to advance medical, health, and social welfare initiatives, growing it from Korea\u2019s leading specialized disease testing institution into a globally recognized healthcare foundation.<\/p>\n<p class=\"p1\">The 2026 NYF K-NBA selects Korea\u2019s top national brands across three divisions,Industrial, Place, and Culture, based on evaluations from both domestic and international consumers. Industrial and Place categories are assessed via the NCI system, while Culture brands are selected through public evaluation.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-7868 aligncenter\" src=\"https:\/\/nyfknba.com\/kr\/wp-content\/uploads\/sites\/2\/2026\/04\/KakaoTalk_Photo_2026-04-11-09-30-06-scaled.jpeg\" alt=\"\" width=\"2560\" height=\"1452\" srcset=\"https:\/\/nyfknba.com\/kr\/wp-content\/uploads\/sites\/2\/2026\/04\/KakaoTalk_Photo_2026-04-11-09-30-06-scaled.jpeg 2560w, https:\/\/nyfknba.com\/kr\/wp-content\/uploads\/sites\/2\/2026\/04\/KakaoTalk_Photo_2026-04-11-09-30-06-768x436.jpeg 768w, https:\/\/nyfknba.com\/kr\/wp-content\/uploads\/sites\/2\/2026\/04\/KakaoTalk_Photo_2026-04-11-09-30-06-1536x871.jpeg 1536w, https:\/\/nyfknba.com\/kr\/wp-content\/uploads\/sites\/2\/2026\/04\/KakaoTalk_Photo_2026-04-11-09-30-06-2048x1162.jpeg 2048w, https:\/\/nyfknba.com\/kr\/wp-content\/uploads\/sites\/2\/2026\/04\/KakaoTalk_Photo_2026-04-11-09-30-06-1500x851.jpeg 1500w, https:\/\/nyfknba.com\/kr\/wp-content\/uploads\/sites\/2\/2026\/04\/KakaoTalk_Photo_2026-04-11-09-30-06-705x400.jpeg 705w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<p class=\"p1\">2026 Award Winning Brands<\/p>\n<p class=\"p1\">This year, a total of 62 brands were recognized: 0 in the Industrial Division, 15 in the Place Division (including cities and agri-food brands), and 7 in the Culture Division.<\/p>\n<p class=\"p1\">Several brands continued their legacy of excellence with consecutive-year recognition, reflecting sustained consumer trust and long-term competitiveness. These include Lotte World Adventure (17 consecutive years), Dawn 808 (17 years), Kia Members (15 years), Buyeo Goodttrae (15 years), LG U+ Home Service (14 years), Together ice cream (14 years), Goesan County (14 years), Siwon School (12 years), Yeosu City (11 years), Uljin County (11 years), and Walkerhill (10 years), among others.<\/p>\n<p class=\"p1\">Newly recognized Industrial Division brands this year include Hanjin (logistics), KOICA (public sector), LocknLock (airtight containers), Kyungsung Cultural Press (publishing), Denmark Hej! (fermented milk), Vainer (footwear), Samjin Amook (fish cakes), Woongjin Freedlife (funeral services), LG Pure Water Purifier, KCC (window materials), Cuckoo Inspure Bidet, Pigeon (fabric softener), and Hana Bank.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-7875 aligncenter\" src=\"https:\/\/nyfknba.com\/wp-content\/uploads\/2026\/04\/3.-%EC%8B%9C%EC%83%81%EC%8B%9D-%EC%9D%B4%EB%AF%B8%EC%A7%80-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1687\" \/><\/p>\n<p class=\"p1\">In the Place Division, new honorees include Seosan City (Sunrise Seosan), Yongin Special City (city identity\/CI), Uljin County (Lifelong Care City), and Icheon City (King\u2019s Brand Icheon Hanwoo).<\/p>\n<p class=\"p1\">In the Culture Division, the group award was presented to the Seoul Metropolitan Opera under the Sejong Center for the Performing Arts (President Ahn Ho-sang). The work award went to \u201cDreams of Age\u201d by Su Company. Individual honorees included Hwa-Ja Kang, Chairwoman of Beseto Opera Company; contemporary jazz artist Danny Jung; and Western painter Kim Si-hyun.<\/p>\n<p class=\"p1\"><strong>About New York Festivals: New York Festivals\u00ae<\/strong><\/p>\n<p class=\"p1\"><strong>Celebrating the World\u2019s Best Work since 1957<\/strong><\/p>\n<p class=\"p1\"><strong>Advertising Awards<\/strong><\/p>\n<p class=\"p1\"><strong>AME Awards\u00ae<\/strong><\/p>\n<p class=\"p1\"><strong>NYF Health\u00ae<\/strong><\/p>\n<p class=\"p1\"><strong>Radio Awards\u00ae<\/strong><\/p>\n<p class=\"p1\"><strong>TV &amp; Film Awards\u00ae<\/strong><\/p>\n<p class=\"p1\">Entries to each of the competitions are judged around the world by panels of peers in their respective industries. For more information, go to www.newyorkfestivals.com.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7a0rrx-99a50a75db76f35c37989863b84debe4\">\n#top .hr.hr-invisible.av-7a0rrx-99a50a75db76f35c37989863b84debe4{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-7a0rrx-99a50a75db76f35c37989863b84debe4 hr-invisible  avia-builder-el-9  el_after_av_textblock  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div><div  class='flex_column av-69xost-8fca420a2100fcf4ef24430a5e6603e7 av_one_third  avia-builder-el-10  el_after_av_two_third  avia-builder-el-last  flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mnr0z6bs-0685e967889ba7c62e31a90b8b9e7cdb\">\n.avia-image-container.av-mnr0z6bs-0685e967889ba7c62e31a90b8b9e7cdb 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