{"id":6886,"date":"2026-04-09T14:12:21","date_gmt":"2026-04-09T05:12:21","guid":{"rendered":"https:\/\/nyfknba.com\/kr\/?p=6886"},"modified":"2026-04-10T14:14:09","modified_gmt":"2026-04-10T05:14:09","slug":"new-york-festivals-advertising-awards-presents-new-york-festivals-nite-2026-in-seoul-south-korea","status":"publish","type":"post","link":"https:\/\/nyfknba.com\/kr\/new-york-festivals-advertising-awards-presents-new-york-festivals-nite-2026-in-seoul-south-korea\/","title":{"rendered":"New York Festivals Advertising Awards Presents \u2018New York Festivals Nite 2026\u2019 in Seoul, South Korea"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-lzxf19-2d8cbd37d9454f9eea2246c1d738b11a main_color avia-section-default avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-6886'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-kqn6rh-819302f6b4a8392bc7b6d24e3cd5ac6f av_one_full  avia-builder-el-1  el_before_av_two_third  avia-builder-el-first  first flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jmepp9-6070a6b830291d8b9ef0766fb6e2b9ad\">\n#top .av-special-heading.av-jmepp9-6070a6b830291d8b9ef0766fb6e2b9ad{\nmargin:50px 0 0 0;\npadding-bottom:20px;\n}\nbody .av-special-heading.av-jmepp9-6070a6b830291d8b9ef0766fb6e2b9ad .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-jmepp9-6070a6b830291d8b9ef0766fb6e2b9ad .av-special-heading-tag{\npadding:0 0 20px 0;\n}\n.av-special-heading.av-jmepp9-6070a6b830291d8b9ef0766fb6e2b9ad .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-jmepp9-6070a6b830291d8b9ef0766fb6e2b9ad av-special-heading-h1 blockquote modern-quote  avia-builder-el-2  avia-builder-el-no-sibling '><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >NEWS<\/h1><div class='av-subheading av-subheading_below'><p><i class=\"fa-solid fa-circle-arrow-left\"><\/i><input class=\"back_bt_new\" type=\"button\" value=\" Back to Search\" \/><\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/div><div  class='flex_column av-hbj6al-f9e354fa26ab33856fed83dd4c96df08 av_two_third  avia-builder-el-3  el_after_av_one_full  el_before_av_one_third  first flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m9gpite1-2833b59a9a72e739f7a22a6ed57cefe5\">\n#top .av-special-heading.av-m9gpite1-2833b59a9a72e739f7a22a6ed57cefe5{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-m9gpite1-2833b59a9a72e739f7a22a6ed57cefe5 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-m9gpite1-2833b59a9a72e739f7a22a6ed57cefe5 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-m9gpite1-2833b59a9a72e739f7a22a6ed57cefe5 av-special-heading-h2 blockquote modern-quote  avia-builder-el-4  el_before_av_post_metadata  avia-builder-el-first  new_title_h2'><div class='av-subheading av-subheading_above'><p>GLOBAL AWARDS<\/p>\n<\/div><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >New York Festivals Advertising Awards Presents \u2018New York Festivals Nite 2026\u2019 in Seoul, South Korea<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<div  class='av-post-metadata-container av-f7d6vh-07bc266e42d82319ef6cef5996d548f1 av-metadata-container-align-left  avia-builder-el-5  el_after_av_heading  el_before_av_hr  av-metadata-container-1'><div class='av-post-metadata-container-inner'><span class=\"av-post-metadata-content av-post-metadata-meta-content\"><span class=\"av-post-metadata-content av-post-metadata-author\"  itemprop=\"author\" ><span class=\"av-metadata-before av-metadata-before-author\">by<\/span><span class=\"av-post-metadata-author-link\" ><a href=\"https:\/\/nyfknba.com\/kr\/author\/nba_admin\/\"  rel=\"author\">nyfknba<\/a><\/span><\/span><span class=\"av-post-metadata-content av-post-metadata-separator\">\/<\/span><span class=\"av-post-metadata-content av-post-metadata-modified\"><span class=\"av-post-metadata-modified-date\" >April 10, 2026<\/span><\/span><span class=\"av-post-metadata-content av-post-metadata-separator\">\/<\/span><span class=\"av-post-metadata-content av-post-metadata-category\"><span class=\"av-metadata-before av-metadata-before-categories\">in<\/span><span class=\"av-post-metadata-category-link\" ><a href=\"https:\/\/nyfknba.com\/kr\/category\/news\/\" >News<\/a><\/span><\/span><\/span><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-vwqgt-ae9384ec94f4d0207674af48558c66b4\">\n#top .hr.hr-invisible.av-vwqgt-ae9384ec94f4d0207674af48558c66b4{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-vwqgt-ae9384ec94f4d0207674af48558c66b4 hr-invisible  avia-builder-el-6  el_after_av_post_metadata  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-m9gpkpoh-0b59b50f1c171bb506c9d088d0aa062d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><blockquote>\n<p class=\"p1\">New York Festivals Travels to Seoul, South Korea. Global Creative Community Gathers at Namsan Traditional Theater for Networking, Insights, and Cultural Exchange.<\/p>\n<\/blockquote>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-m9gsm1bc-a18c7aebf1c7dd117d9758f702b410f9 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p class=\"p2\"><strong>New York, NY: New York, April 7, 2026<\/strong>:<span class=\"Apple-converted-space\">\u00a0 <\/span><span style=\"color: #000080;\"><strong><a style=\"color: #000080;\" href=\"https:\/\/home.nyfadvertising.com\/\"><span class=\"s1\">New York Festivals Advertising Awards<\/span><\/a><\/strong><\/span> (NYFA) hosted New York Festivals Nite 2026 on March 31 at the Namsan Traditional Theater in Seoul, South Korea. The event brought together over 250 professionals from Korea\u2019s advertising, creative, and academic communities for an evening of connection, inspiration, and cultural exchange.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-6887\" src=\"https:\/\/nyfknba.com\/kr\/wp-content\/uploads\/sites\/2\/2026\/04\/Nite-\uc774\ubbf8\uc9c01.png\" alt=\"\" width=\"933\" height=\"530\" srcset=\"https:\/\/nyfknba.com\/kr\/wp-content\/uploads\/sites\/2\/2026\/04\/Nite-\uc774\ubbf8\uc9c01.png 933w, https:\/\/nyfknba.com\/kr\/wp-content\/uploads\/sites\/2\/2026\/04\/Nite-\uc774\ubbf8\uc9c01-768x436.png 768w, https:\/\/nyfknba.com\/kr\/wp-content\/uploads\/sites\/2\/2026\/04\/Nite-\uc774\ubbf8\uc9c01-705x400.png 705w\" sizes=\"auto, (max-width: 933px) 100vw, 933px\" \/><\/p>\n<p class=\"p2\">New York Festivals selected Seoul, a dynamic hub of globally influential K-culture, as the host city for this special gathering. Set within the historic Namsangol Hanok Village, a destination dedicated to preserving Korean heritage and performing arts, the evening underscored NYFA\u2019s ongoing commitment to bridging global creativity with local cultural identity.<\/p>\n<p class=\"p2\">The event welcomed a diverse audience of industry leaders, including advertisers, agency executives, past jurors, and award-winning creatives, alongside professors and students from universities affiliated with the New York Festivals Creative Center and other leading institutions. The program drew strong engagement throughout the evening.<\/p>\n<p class=\"p2\">The event opened with an outdoor networking reception on the Namsan Traditional Theater lawn, where attendees connected in an informal setting. Among those in attendance were NYF CEO Ellen Smyth and Director Donald J. Gherardi, alongside NYF Korea Representative Seog-Bong Bae and K-NBA CEO Ho-Cheon Ryu.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-6888\" src=\"https:\/\/nyfknba.com\/kr\/wp-content\/uploads\/sites\/2\/2026\/04\/Nite-\uc774\ubbf8\uc9c02.jpeg\" alt=\"\" width=\"1280\" height=\"667\" srcset=\"https:\/\/nyfknba.com\/kr\/wp-content\/uploads\/sites\/2\/2026\/04\/Nite-\uc774\ubbf8\uc9c02.jpeg 1280w, https:\/\/nyfknba.com\/kr\/wp-content\/uploads\/sites\/2\/2026\/04\/Nite-\uc774\ubbf8\uc9c02-768x400.jpeg 768w, https:\/\/nyfknba.com\/kr\/wp-content\/uploads\/sites\/2\/2026\/04\/Nite-\uc774\ubbf8\uc9c02-705x367.jpeg 705w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/p>\n<p class=\"p2\">The second session commenced with a performance by acclaimed pansori artist Na-Hyun Kang, who presented the Jeju folk song \u201cYou and I Both Dear.\u201d During the program, Ellen Smyth expanded NYF\u2019s presence in Korea by appointing Professor Emeritus Sang-Soo Chong of Cheongju University as an NYF Advisor and naming soprano Hye-Myeong Kang as an official NYF Ambassador.<\/p>\n<p class=\"p2\">In her remarks, Smyth reflected on Korea\u2019s growing influence in global creativity: \u201cThe work coming out of Korea, driven by bold thinking and world-class creativity, is not only innovative\u2014it\u2019s fearless. It resonates across borders, and these are exactly the kinds of ideas we are proud to celebrate at New York Festivals.\u201d<\/p>\n<p class=\"p2\">A highlight of the evening was the keynote presentation, \u201cHow to Win a NYF Trophy,\u201d delivered by Donald J. Gherardi. His talk emphasized that award-winning work must transcend expectations, noting that true distinction comes from ideas that deliver \u201csomething we haven\u2019t seen before\u201d showcasing concepts rooted in originality, creative risk, and bold execution.<\/p>\n<p class=\"p2\">During a Q&amp;A session with NYF Advisor Sang-Soo Chong, several key insights emerged for entrants:<\/p>\n<p class=\"p2\">Leading global brands including Samsung, Hyundai Motor Company, and LG are increasingly prioritizing emotionally resonant storytelling over product-driven messaging, a shift reflected across international markets.<\/p>\n<p class=\"p2\">While AI continues to shape workflows from development through execution, the most impactful work remains grounded in human-centered ideas.<\/p>\n<p class=\"p2\">Capturing attention within the first 15 seconds is critical to engaging both audiences and jurors.<\/p>\n<p class=\"p2\">Strategic category selection plays a vital role in award success.<\/p>\n<p class=\"p2\">The evening concluded with a celebratory performance by soprano Hye-Myeong Kang, who delivered \u201cO mio babbino caro\u201d from Gianni Schicchi by Giacomo Puccini, alongside the Korean classic \u201cLonging for Geumgangsan.\u201d Her performance provided a warm and memorable finale to an evening that celebrated creativity, connection, and the global spirit of storytelling.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7a0rrx-99a50a75db76f35c37989863b84debe4\">\n#top .hr.hr-invisible.av-7a0rrx-99a50a75db76f35c37989863b84debe4{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-7a0rrx-99a50a75db76f35c37989863b84debe4 hr-invisible  avia-builder-el-9  el_after_av_textblock  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div><div  class='flex_column av-69xost-8fca420a2100fcf4ef24430a5e6603e7 av_one_third  avia-builder-el-10  el_after_av_two_third  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title='New York Festivals Nite 2026'  height=\"226\" width=\"623\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n<div  class='av-alb-blogposts template-blog  '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Blog\" ><article class=\"post-entry post-entry-type-standard post-entry-6894 post-loop-1 post-parity-odd single-big with-slider post-6894 post type-post status-publish format-standard has-post-thumbnail hentry category-news\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" ><div class=\"big-preview single-big\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><a href=\"https:\/\/nyfknba.com\/kr\/new-york-festivals-korea-national-brand-awards-announces-2026-award-winners-in-seoul\/\"  title=\"\uc2ac\ub77c\uc774\ub4dc\ubc30\ub108-1\" ><img decoding=\"async\" loading=\"lazy\" width=\"1019\" height=\"363\" src=\"https:\/\/nyfknba.com\/kr\/wp-content\/uploads\/sites\/2\/2026\/04\/NEWS-\ubc30\ub108-NYF-K-NBA-\uc2dc\uc0c1\uc2dd.jpg\" class=\"wp-image-6901 avia-img-lazy-loading-6901 attachment-entry_without_sidebar size-entry_without_sidebar wp-post-image\" alt=\"\" srcset=\"https:\/\/nyfknba.com\/kr\/wp-content\/uploads\/sites\/2\/2026\/04\/NEWS-\ubc30\ub108-NYF-K-NBA-\uc2dc\uc0c1\uc2dd.jpg 1019w, https:\/\/nyfknba.com\/kr\/wp-content\/uploads\/sites\/2\/2026\/04\/NEWS-\ubc30\ub108-NYF-K-NBA-\uc2dc\uc0c1\uc2dd-768x274.jpg 768w, https:\/\/nyfknba.com\/kr\/wp-content\/uploads\/sites\/2\/2026\/04\/NEWS-\ubc30\ub108-NYF-K-NBA-\uc2dc\uc0c1\uc2dd-705x251.jpg 705w\" sizes=\"auto, (max-width: 1019px) 100vw, 1019px\" \/><\/a><\/div><div class=\"blog-meta\"><\/div><div class='entry-content-wrapper clearfix standard-content'><header class=\"entry-content-header\" aria-label=\"Post: New York Festivals Korea -National Brand Awards Announces 2026 Award Winners in Seoul\"><h2 class='post-title entry-title '  itemprop=\"headline\" ><a href=\"https:\/\/nyfknba.com\/kr\/new-york-festivals-korea-national-brand-awards-announces-2026-award-winners-in-seoul\/\" rel=\"bookmark\" title=\"Permanent Link: New York Festivals Korea -National Brand Awards Announces 2026 Award Winners in Seoul\">New York Festivals Korea -National Brand Awards Announces 2026 Award Winners in Seoul<span class=\"post-format-icon minor-meta\"><\/span><\/a><\/h2><span class=\"post-meta-infos\"><time class=\"date-container minor-meta updated\"  itemprop=\"datePublished\" datetime=\"2026-04-09T14:27:21+09:00\" >April 9, 2026<\/time><span class=\"text-sep\">\/<\/span><span class=\"comment-container minor-meta\"><a href=\"https:\/\/nyfknba.com\/kr\/new-york-festivals-korea-national-brand-awards-announces-2026-award-winners-in-seoul\/#respond\" class=\"comments-link\" >0 Comments<\/a><\/span><span class=\"text-sep\">\/<\/span><span class=\"blog-categories minor-meta\">in <a href=\"https:\/\/nyfknba.com\/kr\/category\/news\/\" 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aria-label=\"Post: New York Festivals Advertising Awards Presents \u2018New York Festivals Nite 2026\u2019 in Seoul, South Korea\"><h2 class='post-title entry-title '  itemprop=\"headline\" ><a href=\"https:\/\/nyfknba.com\/kr\/new-york-festivals-advertising-awards-presents-new-york-festivals-nite-2026-in-seoul-south-korea\/\" rel=\"bookmark\" title=\"Permanent Link: New York Festivals Advertising Awards Presents \u2018New York Festivals Nite 2026\u2019 in Seoul, South Korea\">New York Festivals Advertising Awards Presents \u2018New York Festivals Nite 2026\u2019 in Seoul, South Korea<span class=\"post-format-icon minor-meta\"><\/span><\/a><\/h2><span class=\"post-meta-infos\"><time class=\"date-container minor-meta updated\"  itemprop=\"datePublished\" datetime=\"2026-04-09T14:12:21+09:00\" >April 9, 2026<\/time><span class=\"text-sep\">\/<\/span><span class=\"blog-categories minor-meta\">in <a href=\"https:\/\/nyfknba.com\/kr\/category\/news\/\" rel=\"tag\">News<\/a><\/span><span 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