{"id":4557,"date":"2024-06-10T12:29:17","date_gmt":"2024-06-10T03:29:17","guid":{"rendered":"https:\/\/nyfknba.com\/kr\/?p=4557"},"modified":"2025-11-27T16:51:28","modified_gmt":"2025-11-27T07:51:28","slug":"nyf-advertising-awards-unveils-2024-trophy-winners-mercado-mccanns-hotel-la-argentina-awarded-best-of-show","status":"publish","type":"post","link":"https:\/\/nyfknba.com\/kr\/nyf-advertising-awards-unveils-2024-trophy-winners-mercado-mccanns-hotel-la-argentina-awarded-best-of-show\/","title":{"rendered":"NYF Advertising Awards, 2024\ub144 \uc218\uc0c1\uc791 \ubc1c\ud45c_Mercado McCann\uc758 \u2018Hotel La Argentina\u2019 Best of Show \uc218\uc0c1"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-guf-54f753eb25df9d271788f49af15cac08 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-4557'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-2nuv-f1abcec70859a272c3dedef2b1e0fca9 av_one_full  avia-builder-el-1  el_before_av_two_third  avia-builder-el-first  first flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l1odwf0o-84733307e93de83c88822b17fd1ab6bc\">\n#top .av-special-heading.av-l1odwf0o-84733307e93de83c88822b17fd1ab6bc{\nmargin:50px 0 0 0;\npadding-bottom:20px;\n}\nbody .av-special-heading.av-l1odwf0o-84733307e93de83c88822b17fd1ab6bc .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-l1odwf0o-84733307e93de83c88822b17fd1ab6bc .av-special-heading-tag{\npadding:0 0 20px 0;\n}\n.av-special-heading.av-l1odwf0o-84733307e93de83c88822b17fd1ab6bc .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-l1odwf0o-84733307e93de83c88822b17fd1ab6bc av-special-heading-h1 blockquote modern-quote  avia-builder-el-2  avia-builder-el-no-sibling '><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >NEWS<\/h1><div class='av-subheading av-subheading_below'><p><i class=\"fa-solid fa-circle-arrow-left\"><\/i><input class=\"back_bt_new\" type=\"button\" value=\" Back to Search\" \/><\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/div><div  class='flex_column av-2ewn-73c441e53b657a6eaadb486b1a9551fb av_two_third  avia-builder-el-3  el_after_av_one_full  el_before_av_one_third  first flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l1od04bd-eef3d9a48f8bb6c297f1990be7ce6611\">\n#top .av-special-heading.av-l1od04bd-eef3d9a48f8bb6c297f1990be7ce6611{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-l1od04bd-eef3d9a48f8bb6c297f1990be7ce6611 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-l1od04bd-eef3d9a48f8bb6c297f1990be7ce6611 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-l1od04bd-eef3d9a48f8bb6c297f1990be7ce6611 av-special-heading-h2 blockquote modern-quote  avia-builder-el-4  el_before_av_post_metadata  avia-builder-el-first  new_title_h2'><div class='av-subheading av-subheading_above'><p>NYFA<\/p>\n<\/div><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >NYF Advertising Awards, 2024\ub144 \uc218\uc0c1\uc791 \ubc1c\ud45c_Mercado McCann\uc758 \u2018Hotel La Argentina\u2019 Best of Show \uc218\uc0c1<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<div  class='av-post-metadata-container av-9ilx-c295eb89e94e104a9cc2fb2a9e9635f5 av-metadata-container-align-left  avia-builder-el-5  el_after_av_heading  el_before_av_hr  av-metadata-container-1'><div class='av-post-metadata-container-inner'><span class=\"av-post-metadata-content av-post-metadata-meta-content\"><span class=\"av-post-metadata-content av-post-metadata-author\"  itemprop=\"author\" ><span class=\"av-metadata-before av-metadata-before-author\">by<\/span><span class=\"av-post-metadata-author-link\" ><a href=\"https:\/\/nyfknba.com\/kr\/author\/nba_admin\/\"  rel=\"author\">nyfknba<\/a><\/span><\/span><span class=\"av-post-metadata-content av-post-metadata-separator\">\/<\/span><span class=\"av-post-metadata-content av-post-metadata-modified\"><span class=\"av-post-metadata-modified-date\" >November 27, 2025<\/span><\/span><span class=\"av-post-metadata-content av-post-metadata-separator\">\/<\/span><span class=\"av-post-metadata-content av-post-metadata-category\"><span class=\"av-metadata-before av-metadata-before-categories\">in<\/span><span class=\"av-post-metadata-category-link\" ><a href=\"https:\/\/nyfknba.com\/kr\/category\/new-york-festivals-news\/\" >New York Festivals News<\/a><\/span><\/span><\/span><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l4cg36wi-854aeb073514a9c15b35d0cdc266dce2\">\n#top .hr.hr-invisible.av-l4cg36wi-854aeb073514a9c15b35d0cdc266dce2{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-l4cg36wi-854aeb073514a9c15b35d0cdc266dce2 hr-invisible  avia-builder-el-6  el_after_av_post_metadata  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-l1ocxg99-1fc4d0eab0025c2588061b934a0c95ce '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><b>\ub274\uc695, \ub274\uc695 \u2013 2024\ub144 6\uc6d4 6\uc77c<\/b>: \ub274\uc695\ud398\uc2a4\ud2f0\ubc8c\uad6d\uc81c\uad11\uace0\uc0c1(New York Festivals\u00ae Advertising Awards(NYF))\uc740 NYF \uc2ec\uc0ac\uc704\uc6d0\ub2e8(NYF Executive Jury panel)\uc774 \uc120\uc815\ud55c 2024\ub144 \uc218\uc0c1\uc791\uc744 \ubc1c\ud45c\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>McCann Worldgroup \ubc0f McCann\uc758 \uc804\uc138\uacc4 \ucd5c\uace0 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \ucc45\uc784\uc790(CCO)\uc778 \ud558\ube44\uc5d0\ub974 \uce84\ud53c\uc544\ub178(Javier Campopiano) \uc2ec\uc0ac\uc704\uc6d0\uc7a5\uc774 \uc774\ub044\ub294 \uc2ec\uc0ac\uc704\uc6d0\ub2e8\uc740 \uc804 \uc138\uacc4\uc5d0\uc11c \uc874\uacbd\ubc1b\ub294 \uacbd\uc601\uc9c4\uacfc \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \ub9ac\ub354\ub4e4\ub85c \uad6c\uc131\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uadf8\ub4e4\uc740 Shortlist Jury\uac00 \uc120\uc815\ud55c Shortlist\ub97c \uaf3c\uaf3c\ud558\uac8c \ub9ac\ubdf0\ud588\uc2b5\ub2c8\ub2e4. \uc2e0\uc911\ud55c \uc2ec\uc0ac\ub97c \ud1b5\ud574 \uc774\ub7ec\ud55c \ubd80\ubb38\ubcc4\ub85c \ub6f0\uc5b4\ub09c \uc791\ud488\ub4e4\uc744 \uc120\uc815\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc2a4\ucf67 \ub85c\uc988(Scott Rose, New York Festivals Advertising Awards Competitions) \ud68c\uc7a5\uc740 \u201c\uc62c\ud574 \uc81c\ucd9c\ub41c \uc791\ud488\uc758 \ud488\uc9c8\uacfc \uc62c\ud574 \ucd9c\ud488\uc791\uc5d0 \ub098\ud0c0\ub09c \ucc3d\uc758\uc801\uc778 \uc2a4\ud1a0\ub9ac\ud154\ub9c1 \ubc0f \ud601\uc2e0 \uc218\uc900\uc5d0 \uae4a\uc740 \uc778\uc0c1\uc744 \ubc1b\uc558\uc2b5\ub2c8\ub2e4.\u201d \ub77c\uace0 \ub9d0\ud588\uc2b5\ub2c8\ub2e4. &#8220;\ud558\ube44\uc5d0\ub974 \uce84\ud53c\uc544\ub178\uac00 \ud050\ub808\uc774\ud305\ud55c \uc218\uc11d \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \ub9ac\ub354\ub85c \uad6c\uc131\ub41c \uc774 \uc288\ud37c \uc2ec\uc0ac\uc704\uc6d0\ub2e8\uc740 \uc791\uc5c5\uc5d0 \ub300\ud55c \uc5f4\uc815\uc744 \uacf5\uc720\ud588\uc73c\uba70, \uce5c\ubc00\ud55c \ud1a0\ub860\uc744 \ud1b5\ud574 \uac01 \ucea0\ud398\uc778\uc758 \ud488\uc9c8\uacfc \uc2e4\ud589\uc5d0 \ub530\ub77c \uc218\uc0c1 \uc218\uc900\uc774 \uacb0\uc815\ub418\uc5c8\ub2e4.&#8221;\uace0 \ubc1d\ud614\ub2e4.<\/p>\n<p>\uc2ec\uc0ac\uc704\uc6d0\ub2e8\uc740 1\uac1c\uc758 Best of Show Award, 7\uac1c\uc758 \uad8c\uc704 \uc788\ub294 NYF Grand Awards, 69\uac1c\uc758 Gold Tower, 52\uac1c\uc758 Silver Towers, 96\uac1c\uc758 Bronze Towers \ubc0f 332\uac1c\uc758 Finalist Award\ub97c \uc218\uc0c1\ud588\uc2b5\ub2c8\ub2e4. 2024\ub144 \uc218\uc0c1\uc791\uc740 WINNERS GALLERY\uc5d0\uc11c \ud655\uc778\ud560 \uc218 \uc788\ub2e4.<\/p>\n<p>\u201c2024\ub144 \uc2ec\uc0ac\uc704\uc6d0\ub2e8\uc774 \uc120\uc815\ud55c Best of Show\ub294 2\ub144 \uc804 \uc544\ub974\ud5e8\ud2f0\ub098\uc758 \uc6d4\ub4dc\ucef5 \uc6b0\uc2b9\uacfc \uad00\ub828\uc774 \uc788\uae30 \ub54c\ubb38\uc5d0 \ud2b9\ud788 \ub9c8\uc74c\uc5d0 \uc640 \ub2ff\uc2b5\ub2c8\ub2e4. \uc774 \uc791\ud488\uc740 \uc6b0\ub9ac\uac00 \ube0c\ub79c\ub514\ub4dc \ucf58\ud150\uce20\uc5d0\uc11c \ucd94\uad6c\ud558\ub294 \ub9ce\uc740 \uc694\uc18c\ub97c \uad6c\ud604\ud558\uba70, \uc9c4\uc815\ud55c \uc778\uac04\uc758 \ud1b5\ucc30\ub825\uc744 \ubc14\ud0d5\uc73c\ub85c \uad6d\uac00 \uc804\uccb4\uc758 \uac10\uc815\uc5d0 \uacf5\uac10\ud569\ub2c8\ub2e4.\u201d\ub77c\uace0 \ud558\ube44\uc5d0\ub974 \uce84\ud53c\uc544\ub178\ub294 \ub9d0\ud588\uc2b5\ub2c8\ub2e4. \u201c\uc2ec\uc0ac\ud560 \ub54c \ub9ce\uc740 \ub17c\uc758\uac00 \uc788\uc5c8\uc9c0\ub9cc, \uc774 \uc791\ud488\uc740 \ube0c\ub79c\ub514\ub4dc \ucf58\ud150\uce20\uc758 \ud798\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4. \ub0c9\ud639\ud55c \uc9c4\uc2e4\uc5d0\uc11c \ud0c4\uc0dd\ud55c \ub180\ub77c\uc6b4 \uc2a4\ud1a0\ub9ac\ud154\ub9c1\uc5d0 \uc544\ub984\ub2e4\uc6b4 \uc720\uba38\uc640 \ub2e4\uc2dc \ubcf4\uace0 \uc2f6\uc740 \uc11c\uc0ac\uac00 \uac00\ubbf8\ub41c \u200b\u200b\uc791\ud488\uc774\ub2e4.\u201d<\/p>\n<p><b>2024 BEST OF SHOW AWARD<\/b><\/p>\n<p>&#8220;\ud638\ud154 \ub77c \uc544\ub974\ud5e8\ud2f0\ub098(Hotel La Argentina)&#8221;\ub294 \uc138 \ubc88\uc9f8 \ubcc4\uc744 \uc5bb\uae30 \uc704\ud55c \uc18c\ubc15\ud55c \ud638\ud154\uc758 \uc5ec\uc815\uc744 \ub2e4\ub8ec \ub2e8\ud3b8 \uc601\ud654\ub85c Mercado McCann\uc774 \ub274\uc695 \ud398\uc2a4\ud2f0\ubc8c\uc758 \ube0c\ub79c\ub4dc \ucf58\ud150\uce20\/\uc5d4\ud130\ud14c\uc778\uba3c\ud2b8 \ubd80\ubb38 \u00a0Best of Show Award\uc744 \ubc1b\uc558\uc2b5\ub2c8\ub2e4. \uc544\ub974\ud5e8\ud2f0\ub098\ub294 2022\ub144 \uce74\ud0c0\ub974\uc5d0\uc11c \uc5f4\ub9b0 FIFA \uc6d4\ub4dc\ucef5\uc5d0\uc11c \uc6b0\uc2b9\ud55c \ud6c4 \uc5e0\ube14\ub7fc\uc5d0 \uc138 \ubc88\uc9f8 \ubcc4\uc744 \ucd94\uac00\ud558\uc5ec \ucd95\ud558\ud588\uc2b5\ub2c8\ub2e4. 1\ub144 \ub4a4 \uc544\ub974\ud5e8\ud2f0\ub098\ub294 \ubd80\uc5d0\ub178\uc2a4\uc544\uc774\ub808\uc2a4 \uc778\uadfc\uc758 2\uc131\uae09 \ud638\ud154\uc778 \ud638\ud154 \uc544\ub974\ud5e8\ud2f0\ub098\ub97c \uc81c\uc678\ud55c \ubaa8\ub4e0 \uacf3\uc5d0 \ubcc4 3\uac1c\ub97c \ub0b4\uc138\uc6e0\uc2b5\ub2c8\ub2e4. \uc774\uc5d0 \uc544\ub974\ud5e8\ud2f0\ub098\uc758 \ub300\ud45c\uc801\uc778 \uc2a4\ud3ec\uce20 \ucc44\ub110\uc778 TyC Sports\ub294 \uc6d4\ub4dc\ucef5 \uae30\ub150\uc77c\uc744 \uae30\ub150\ud558\uc5ec \ud638\ud154\uc5d0 \uc0c8\ub85c\uc6b4 \ud3b8\uc758 \uc2dc\uc124\uc744 \uc5c5\uadf8\ub808\uc774\ub4dc\ud558\uace0, \uc544\ub974\ud5e8\ud2f0\ub098 \uc804\uc5ed\uc744 \uc0ac\ub85c\uc7a1\uc740 \ub2e8\ud3b8\uc601\ud654\ub97c \uc81c\uc791\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\u201c\ud638\ud154 \ub77c \uc544\ub974\ud5e8\ud2f0\ub098\ub294 \ucd95\uad6c\uc5d0 \ubfcc\ub9ac\ub97c \ub454 \uc544\uc774\ub514\uc5b4\ub85c \ucd95\uad6c\ub97c \uc5b8\uae09\ud558\ub294 \uc774\ubbf8\uc9c0\uac00 \uc804\ud600 \uc5c6\ub2e4\ub294 \ud2b9\uc9d5\uc774 \uc788\uc5b4\uc694. \ub9c8\uc74c\uc774 \ub2f4\uae34 \uc774\uc57c\uae30\ub294 \uacc4\uc18d\ud574\uc11c \uc0ac\ub78c\ub4e4\uc758 \ub9c8\uc74c \uc18d\uc5d0 \uc790\ub9ac\uc7a1\uace0 \uc788\ub294\ub370, \uc774\ub97c \uc704\ud611\ud560 \uc218 \uc788\ub294 \uae30\uc220\uc740 \uc5c6\uc2b5\ub2c8\ub2e4.\u201d \u2013Martin Mercado, Mercado McCann Argentina \ucc3d\ub9bd\uc790 \uacb8 \uc218\uc11d \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c<\/p>\n<p>2024\ub144 \uc2ec\uc0ac\uc704\uc6d0\ub2e8\uc740 \ucc3d\uc758\uc131\uc774 \ub6f0\uc5b4\ub098\uace0 \ud601\uc2e0\uc774 \ub3cb\ubcf4\uc774\ub294 7\uac1c\uc758 \ub300\uc0c1(Grand Award)\uc744 \uc120\uc815\ud588\uc2b5\ub2c8\ub2e4. \uc544\ub974\ud5e8\ud2f0\ub098, \ud504\ub791\uc2a4, \u200b\u200b\ub3c5\uc77c, \uc77c\ubcf8, \uc2a4\uc704\uc2a4, \uc601\uad6d\uc758 \ub300\ud589\uc0ac\ub4e4\uc774 \ucd5c\uace0\uc758 \uc601\uc608\ub97c \ud558\ub098\uc529 \uc5bb\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<p><b>2024 GRAND AWARDS<\/b><\/p>\n<p>ACTIVATION &amp;ENGAGEMENT:<\/p>\n<p>Winner: McCann London, McCann Health London, an IPG Health CompanyEntry: \u201cThe Everyday Tactician\u201dClient: XBOX<\/p>\n<p>&#8220;The Everyday Tactician&#8221; \ucea0\ud398\uc778\uc740 \uc2a4\ud3ec\uce20\uc640 \uac8c\uc784\uc744 \uacb0\ud569\ud558\uc5ec \ud32c\uc744 \uc0ac\ub85c\uc7a1\uc74c\uc73c\ub85c\uc368 \uc2a4\ud3ec\uce20 \uc5d4\ud130\ud14c\uc778\uba3c\ud2b8\uc5d0 \ud601\uba85\uc744 \uc77c\uc73c\ucf30\uc2b5\ub2c8\ub2e4. Xbox\ub294 \ud601\uc2e0\uc801\uc778 \ud65c\uc131\ud654 \uae30\ub2a5\uc744 \uac16\ucd98 Football Manager 2024\ub97c \ub3c4\uc785\ud558\uc5ec \uac8c\uc774\uba38\ub4e4\uc774 \uc2e4\uc81c \ucd95\uad6c \ud074\ub7fd \ud3ec\uc9c0\uc158\uc5d0 \uc9c0\uc6d0\ud558\ub3c4\ub85d \ucd08\ub300\ud588\uc2b5\ub2c8\ub2e4. \ud32c\ub4e4\uc758 \uc804\ubb38\uc131\uc5d0 \ub3c4\uc804\ud558\ub294 Xbox\ub294 \uac8c\uc784 \ucc38\uc5ec\ub97c \ucd09\uc9c4\ud588\uc2b5\ub2c8\ub2e4. \ud55c \ub2e4\ud050\uba58\ud130\ub9ac\uc5d0\uc11c\ub294 \uace0\uc6a9\ub41c \uc804\uc220\uac00\uac00 \uac8c\uc784 \ub370\uc774\ud130\ub97c \uc0ac\uc6a9\ud558\uc5ec Bromley FC\uc5d0 \uc870\uc5b8\uc744 \ud558\uc5ec \ucd5c\uace0\uc758 \uc2dc\uc98c\uc744 \ubcf4\ub0b4\ub294 \ubaa8\uc2b5\uc744 \ubcf4\uc5ec\uc8fc\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<p>AVANT-GARDE\/INNOVATIVE:<\/p>\n<p>Winner: Serviceplan GermanyEntry: \u201cAIZOME WASTECARE\u2122 Industrial waste \u2014 certified as skincare.\u201dClient: AIZOME<\/p>\n<p>WASTECARE\u2122\ub294 \uc12c\uc720 \uc5fc\uc0c9 \uc2dc \ubc1c\uc0dd\ud558\ub294 \uc0b0\uc5c5 \ud3d0\uc218\ub97c \uc774\uc6a9\ud55c \ucd5c\ucd08\uc758 \uc2a4\ud0a8\ucf00\uc5b4 \uc81c\ud488\uc785\ub2c8\ub2e4. \uacf5\uc7a5\uc5d0\uc11c \ubc14\ub85c \ub098\uc628 \ud3d0\uc218\ub294 \ud53c\ubd80\uacfc \ud45c\uc900\uc5d0 \ub530\ub77c \ud14c\uc2a4\ud2b8\ub418\uace0 \uc778\uc99d\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uace0\uae09 \ubdf0\ud2f0 \uc81c\ud488\ucc98\ub7fc \ubcd1\uc5d0 \ub2f4\uaca8 \ud3ec\uc7a5\ub418\uc5b4 \uc5c5\uacc4\uc758 \ub3c5\uc131 \ud654\ud559 \ubb3c\uc9c8\uc744 \uc81c\uac70\ud558\uae30 \uc704\ud55c \ud30c\ud2b8\ub108\uc2ed\uc744 \ud615\uc131\ud55c\ub2e4\ub294 \ubaa9\ud45c\ub85c \uc12c\uc720, \ud328\uc158, \ud5ec\uc2a4\ucf00\uc5b4 \ubd84\uc57c\uc758 \uc8fc\uc694 \uc624\ud53c\ub2c8\uc5b8 \ub9ac\ub354\ub4e4\uc5d0\uac8c \ubc30\uc1a1\ub418\uc5c8\uc2b5\ub2c8\ub2e4. AIZOME\uc740 \uc9c1\ubb3c\uc774 \ub3c5\uc131\uc774 \ub35c\ud558\uac70\ub098 \ub2e8\uc21c\ud788 \uc548\uc804\ud560 \ubfd0\ub9cc \uc544\ub2c8\ub77c \uc2e4\uc81c\ub85c \uc0ac\ub78c\uacfc \uc9c0\uad6c \ubaa8\ub450\uc5d0 \uc720\uc775\ud574\uc57c \ud55c\ub2e4\uace0 \ubbff\uc2b5\ub2c8\ub2e4.<\/p>\n<p>BRANDED CONTENT\/ENTERTAINMENT:<\/p>\n<p>Winner: Mercado McCann ArgentinaEntry: &#8220;Hotel La Argentina&#8221;Client: TyC Sports<\/p>\n<p>&#8220;\ud638\ud154 \ub77c \uc544\ub974\ud5e8\ud2f0\ub098(Hotel La Argentina)&#8221;\ub294 \uc544\ub974\ud5e8\ud2f0\ub098\uc758 2022\ub144 FIFA \uc6d4\ub4dc\ucef5 \uc6b0\uc2b9\uc744 \uae30\ub150\ud558\uc5ec \uc138 \ubc88\uc9f8 \ubcc4\uc744 \ud68d\ub4dd\ud558\uae30 \uc704\ud55c \uc544\ub974\ud5e8\ud2f0\ub098 \ud638\ud154\uc758 \uc5ec\uc815\uc744 \ub2e4\ub8ec Mercado McCann\uc758 \ub2e8\ud3b8 \uc601\ud654\uc785\ub2c8\ub2e4. \uc5c5\ub370\uc774\ud2b8\uc640 \uc0c8\ub85c\uc6b4 \ud3b8\uc758 \uc2dc\uc124\uc744 \ud3ec\ud568\ud558\ub294 \uc544\ub974\ud5e8\ud2f0\ub098\uc758 TyC Sports\ub294 \uc644\uc804\ud55c \ubcc0\ud654\ub97c \uc81c\uacf5\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>COLLABORATIONS &amp;PARTNERSHIPS:<\/p>\n<p>Winner: TBWA Hakuhodo JapanEntry: \u201cNo Smiles\u201dClient: McDonald\u2019s Japan<\/p>\n<p>\ub9e5\ub3c4\ub0a0\ub4dc\uac00 Z\uc138\ub300\uc5d0\uac8c \uc778\uae30 \uc788\ub294 \uc778\ud50c\ub8e8\uc5b8\uc11c\uc774\uc790 \uc544\ud2f0\uc2a4\ud2b8 &#8216;\uc544\ub178(ano)&#8217;\uc640 \ucf5c\ub77c\ubcf4\ub808\uc774\uc158\ud55c \uc624\ub9ac\uc9c0\ub110 \ud31d\uc1a1 &#8216;I Wo n&#8217;t Give You a Smile&#8217;\uc744 \ubc1c\ub9e4\ud588\ub2e4. \uc774 \ub178\ub798\ub294 \ud56d\uc0c1 \uc6c3\ub294 \uc5bc\uad74\ub85c \uc77c\ud558\uae30\ub97c \ubc14\ub77c\ub294 \uae30\ub300\uc5d0 \ub3c4\uc804\ud558\uace0, \ub300\uc2e0 \uc6c3\ub294 \uc5bc\uad74\uc758 \ub2e4\uc591\uc131\uc744 \ud64d\ubcf4\ud569\ub2c8\ub2e4. No Smiles\ub77c\ub294 \uac15\ub825\ud55c \uba54\uc2dc\uc9c0\ub294 \ucc44\uc6a9 \ub178\ub825\uc744 \ud06c\uac8c \ucd09\uc9c4\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>FILM:<\/p>\n<p>Winner: Marcel FranceEntry: \u201cWoMen&#8217;s football\u201dClient: Orange<\/p>\n<p>2023\ub144 \uc5ec\uc790 \uc6d4\ub4dc\ucef5\uc774\ub77c\ub294 \uae34\ubc15\ud55c \uc0c1\ud669\uc5d0\uc11c Orange\ub294 \ud504\ub791\uc2a4 \uc5ec\uc790 \ub300\ud45c\ud300\uc5d0 \ub300\ud55c \uc9c0\uc6d0\uc744 \ud65c\uc6a9\ud558\uc5ec \uc2a4\ud3ec\uce20\uc640 \uc0ac\ud68c\uc5d0\uc11c \uc131 \ud3b8\uacac\uc5d0 \ub9de\uc11c\ub294 \uac83\uc744 \ubaa9\ud45c\ub85c \uc0bc\uc558\uc2b5\ub2c8\ub2e4. \uc774 \uc804\ub7b5\uc740 \ub300\uc911\uc801\uc774\uace0 \uae0d\uc815\uc801\uc778 \ud1a0\ub860\uc744 \ucd09\ubc1c\ud558\uc5ec \ucd95\uad6c \ud32c\uc744 \uc5ec\uc790 \ucd95\uad6c \uc9c0\uc9c0\uc790\ub85c \uc804\ud658\uc2dc\ud0a4\ub294 \uac83\uc774\uc5c8\uc2b5\ub2c8\ub2e4. Orange\ub294 \uc18c\uc15c \ubbf8\ub514\uc5b4 \uc5ed\ud559\uc744 \uc0ac\uc6a9\ud558\uc5ec \ucd95\uad6c \ud32c\ub364\uc758 \ucc38\uc5ec\ub97c \uc720\ub3c4\ud558\uace0 \uc131\ubcc4 \ud3b8\uacac\uc774\ub77c\ub294 \ud544\ud130 \uc5c6\uc774 \uc5ec\uc131\uc758 \uae30\uc220\uc744 \uc120\ubcf4\uc600\uc2b5\ub2c8\ub2e4.<\/p>\n<p>PRINT:<\/p>\n<p>Winner: Scholz &amp;Friends GermanyEntry: \u201cThe 100th Edition\u201dClient: Frankfurter Allgemeine Zeitung<\/p>\n<p>\ub192\uc740 \ud3c9\uac00\ub97c \ubc1b\ub294 \uc77c\uac04\uc9c0\uc778 F.A.Z.\uc5d0\ub294 100\uba85\uc758 \uc800\uba85\ud55c \uac1c\uc778\uc774 \ub2e4\uc591\ud55c \uac1c\uc778 \ud658\uacbd\uc5d0\uc11c \uc2e0\ubb38\uc744 \uc77d\ub294 \ubaa8\uc2b5\uc774 \ub2f4\uaca8 \uc788\uc73c\uba70, \uc774\ub294 \uc2e0\ubb38 \ub4a4\uc5d0 \uc228\uc740 \ud0c1\uc6d4\ud568\uc744 \uc0c1\uc9d5\ud569\ub2c8\ub2e4. \uc601\ud654 \uac10\ub3c5 \ube54 \ubca4\ub354\uc2a4(Wim Wenders)\uac00 \ud3ec\ucc29\ud55c 100\ubc88\uc9f8 \ubaa8\ud2f0\ube0c\uc778 \u201c\uc81c10\ud310\u201d\uc5d0\uc11c \uc774\ubbf8\uc9c0\ub294 \ubca0\ub97c\ub9b0\uc758 \uc0b4\ud574\ub41c \uc720\ub7fd \uc720\ub300\uc778 \uae30\ub150\uad00\uc5d0 \uc788\ub294 \ud640\ub85c\ucf54\uc2a4\ud2b8 \uc0dd\uc874\uc790 \ub9c8\uace0 \ud504\ub9ac\ub4e4\ub80c\ub354(102)\ub97c \ubb18\uc0ac\ud569\ub2c8\ub2e4. \uc774 \uac15\ub825\ud55c \uc774\ubbf8\uc9c0\ub294 \ubb34\uc9c0\uc5d0 \ub9de\uc11c\uba70 \ub2e4\uc2dc \ubd80\ud65c\ud558\ub294 \uc778\uc885\ucc28\ubcc4\uacfc \ubc18\uc720\ub300\uc8fc\uc758\ub97c \ub2e4\ub8e8\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>PURPOSE:<\/p>\n<p>Winner: Farner TEAM FARNER SwitzerlandEntry: \u201cGiving a Voice to the Unheard\u201dClient: Islam Alijaj<\/p>\n<p>\uc774\uc2ac\ub78c \uc54c\ub9ac\uc57c\uc988(Islam Alijaj)\uc758 \uc2a4\uc704\uc2a4 \uad6d\ubbfc\uc758\ud68c \uc120\uac70 \ucea0\ud398\uc778\uc740 \uc2a4\uc704\uc2a4 \uc778\uad6c\uc758 22%\ub97c \ucc28\uc9c0\ud558\ub294 180\ub9cc \uba85\uc758 \uc18c\uc678\ub41c \uc7a5\uc560\uc778\ub4e4\uc5d0\uac8c \ud798\uc744 \uc2e4\uc5b4\uc8fc\uc5c8\uc2b5\ub2c8\ub2e4. \uc774\ub4e4 \uac1c\uc778\uc758 \uc0c1\ub2f9\ud55c \uc874\uc7ac\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0, \uc774\ub4e4 \uac1c\uc778\uc740 \uc601\ud5a5\ub825 \uc788\ub294 \uc0ac\ud68c\uc801 \uc5ed\ud560\uc5d0 \ub208\uc5d0 \ub744\uac8c \uacb0\uc5ec\ub418\uc5b4 \uc788\uc73c\uba70 \uc885\uc885 \ud3d0\uc1c4\ub41c \uae30\uad00\uc5d0 \uad6d\ud55c\ub418\uc5b4 \uc788\uc2b5\ub2c8\ub2e4. \uc774\uc2ac\ub78c \ucea0\ud398\uc778\uc740 \uc2a4\uc704\uc2a4\uc758 \ube44\ud6a8\uacfc\uc801\uc778 \ud3ec\uc6a9 \uc815\ucc45\uc5d0 \ub300\ud55c \uad6d\ubbfc\ud22c\ud45c \uc5ed\ud560\ub3c4 \ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>2024 \ub274\uc695\ud398\uc2a4\ud2f0\ubc8c \uad6d\uc81c\uad11\uace0\uc0c1 \uc218\uc0c1\uc790\ub294 \uc2ec\uc0ac\uc704\uc6d0\ub2e8\uc758 \ub300\uba74 \uc2ec\uc0ac \uc138\uc158\ub97c \uac70\uccd0 \uacb0\uc815\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<p>New York Festivals Advertising Awards\ub294 5\uac1c \ub300\ub959\uc758 \uad11\uace0\ub300\ud589\uc0ac \ubc0f \ube0c\ub79c\ub4dc\ub85c\ubd80\ud130 \ucd9c\ud488\uc791\uc744 \uc811\uc218\ud558\uc600\uc2b5\ub2c8\ub2e4. NYF\uc740 200\uba85\uc774 \ub118\ub294 Executive Jury\uc640 Shortlist Jury\uc758 \uc2ec\uc0ac\ub97c \ubc1b\uc558\uc2b5\ub2c8\ub2e4. NYF\uc758 \uc2ec\uc0ac\uc704\uc6d0\ub2e8\uc740 \uc62c\ud574\uc758 \ud2b8\ub85c\ud53c \uc218\uc0c1 \uc791\ud488\uc744 \uc120\ud0dd\ud558\uae30 \uc704\ud574 \uacf5\ub3d9\uc73c\ub85c \ud22c\ud45c\ud569\ub2c8\ub2e4.<\/p>\n<p>\uace7 \ubc1c\ud45c\ub420 2024 NYF Special Industry Award \uc218\uc0c1\uc790 \ubc1c\ud45c\ub97c \uacc4\uc18d \uc9c0\ucf1c\ubd10 \uc8fc\uc2dc\uae30 \ubc14\ub78d\ub2c8\ub2e4.<\/p>\n<p>New York Festivals Advertising Awards\uc5d0 \ub300\ud55c \uc790\uc138\ud55c \ub0b4\uc6a9\uacfc 2024\ub144 \uc6b0\uc2b9\uc790\uc758 \uc1fc\ucf00\uc774\uc2a4\ub97c \ubcf4\ub824\uba74 https:\/\/home.nyfadvertising.com\/\uc744 \ubc29\ubb38\ud558\uc138\uc694.<\/p>\n<p>\u25cb 2024 New York Festivals Advertising Awards \uc218\uc0c1\uc790 \ub9b4:<\/p>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=7Ik9HyBZ96A\"><u>https:\/\/www.youtube.com\/watch?v=7Ik9HyBZ96A<\/u><\/a><\/p>\n<p>\u25cb 2024 \uc218\uc0c1\uc791 \uac24\ub7ec\ub9ac<\/p>\n<p><a href=\"https:\/\/www.nyfadvertising.com\/Winners\/List\/1793d1da-469f-4b6d-94f8-b748e3d905cf\"><u>https:\/\/www.nyfadvertising.com\/Winners\/List\/1793d1da-469f-4b6d-94f8-b748e3d905cf<\/u><\/a><\/p>\n<p>\u25cb 2024 NYF Executive Jury<\/p>\n<p><a href=\"https:\/\/www.nyfadvertising.com\/jury\/index\/0766e25b-ab67-48ac-b19f-0c44a76e656f?_gl=1*80fjec*_ga*NDE1NDc5MzguMTYyMzg0MzEyNg..*_ga_SBQFH7PCDY*MTcxMjc3MzYxMi40ODcuMC4xNzEyNzczNjEyLjAuMC4w\">https:\/\/www.nyfadvertising.com\/jury\/index\/0766e25b-ab67-48ac-b19f-0c44a76e656f?_gl=1*80fjec*_ga*NDE1NDc5MzguMTYyMzg0MzEyNg..*_ga_SBQFH7PCDY*MTcxMjc3MzYxMi40ODcuMC4xNzEyNzczNjEyLjAuMC4w<\/a><\/p>\n<p>\u25cb 2024 NYF Shortlist Jury<\/p>\n<p><a href=\"https:\/\/www.nyfadvertising.com\/jury\/index\/6c86691b-2ec2-461e-b2c5-ec4556300725?_gl=1*1te332l*_ga*NDE1NDc5MzguMTYyMzg0MzEyNg..*_ga_SBQFH7PCDY*MTcxNzY4NDYyMy41MTMuMC4xNzE3Njg0NjIzLjAuMC4w\">https:\/\/www.nyfadvertising.com\/jury\/index\/6c86691b-2ec2-461e-b2c5-ec4556300725?_gl=1*1te332l*_ga*NDE1NDc5MzguMTYyMzg0MzEyNg..*_ga_SBQFH7PCDY*MTcxNzY4NDYyMy41MTMuMC4xNzE3Njg0NjIzLjAuMC4w<\/a><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lvkcedvk-9e4c29488be5cc1dad2314be347b36b4\">\n#top .hr.hr-invisible.av-lvkcedvk-9e4c29488be5cc1dad2314be347b36b4{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-lvkcedvk-9e4c29488be5cc1dad2314be347b36b4 hr-invisible  avia-builder-el-8  el_after_av_textblock  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div><div  class='flex_column av-749v-0cf8fd254cbcef2d1381229351c1c56b av_one_third  avia-builder-el-9  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alt='' title='news_banner'  height=\"939\" width=\"2560\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/nyfknba.com\/kr\/wp-content\/uploads\/sites\/2\/2022\/04\/news_banner-scaled.jpg 2560w, https:\/\/nyfknba.com\/kr\/wp-content\/uploads\/sites\/2\/2022\/04\/news_banner-300x110.jpg 300w, https:\/\/nyfknba.com\/kr\/wp-content\/uploads\/sites\/2\/2022\/04\/news_banner-1030x378.jpg 1030w, https:\/\/nyfknba.com\/kr\/wp-content\/uploads\/sites\/2\/2022\/04\/news_banner-768x282.jpg 768w, https:\/\/nyfknba.com\/kr\/wp-content\/uploads\/sites\/2\/2022\/04\/news_banner-1536x563.jpg 1536w, https:\/\/nyfknba.com\/kr\/wp-content\/uploads\/sites\/2\/2022\/04\/news_banner-2048x751.jpg 2048w, https:\/\/nyfknba.com\/kr\/wp-content\/uploads\/sites\/2\/2022\/04\/news_banner-1500x550.jpg 1500w, https:\/\/nyfknba.com\/kr\/wp-content\/uploads\/sites\/2\/2022\/04\/news_banner-705x259.jpg 705w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/div><\/div><\/div><br \/>\n<div  class='av-alb-blogposts template-blog  '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Blog\" ><article class=\"post-entry post-entry-type-standard post-entry-6894 post-loop-1 post-parity-odd single-big with-slider post-6894 post type-post status-publish format-standard has-post-thumbnail hentry category-news\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" ><div class=\"big-preview single-big\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><a href=\"https:\/\/nyfknba.com\/kr\/new-york-festivals-korea-national-brand-awards-announces-2026-award-winners-in-seoul\/\"  title=\"\uc2ac\ub77c\uc774\ub4dc\ubc30\ub108-1\" ><img decoding=\"async\" loading=\"lazy\" width=\"1019\" height=\"363\" src=\"https:\/\/nyfknba.com\/kr\/wp-content\/uploads\/sites\/2\/2026\/04\/NEWS-\ubc30\ub108-NYF-K-NBA-\uc2dc\uc0c1\uc2dd.jpg\" class=\"wp-image-6901 avia-img-lazy-loading-6901 attachment-entry_without_sidebar size-entry_without_sidebar wp-post-image\" alt=\"\" srcset=\"https:\/\/nyfknba.com\/kr\/wp-content\/uploads\/sites\/2\/2026\/04\/NEWS-\ubc30\ub108-NYF-K-NBA-\uc2dc\uc0c1\uc2dd.jpg 1019w, https:\/\/nyfknba.com\/kr\/wp-content\/uploads\/sites\/2\/2026\/04\/NEWS-\ubc30\ub108-NYF-K-NBA-\uc2dc\uc0c1\uc2dd-768x274.jpg 768w, https:\/\/nyfknba.com\/kr\/wp-content\/uploads\/sites\/2\/2026\/04\/NEWS-\ubc30\ub108-NYF-K-NBA-\uc2dc\uc0c1\uc2dd-705x251.jpg 705w\" sizes=\"auto, (max-width: 1019px) 100vw, 1019px\" \/><\/a><\/div><div class=\"blog-meta\"><\/div><div class='entry-content-wrapper clearfix standard-content'><header class=\"entry-content-header\" aria-label=\"Post: New York Festivals Korea -National Brand Awards Announces 2026 Award Winners in Seoul\"><h2 class='post-title entry-title '  itemprop=\"headline\" ><a href=\"https:\/\/nyfknba.com\/kr\/new-york-festivals-korea-national-brand-awards-announces-2026-award-winners-in-seoul\/\" rel=\"bookmark\" title=\"Permanent Link: New York Festivals Korea -National Brand Awards Announces 2026 Award Winners in Seoul\">New York Festivals Korea -National Brand Awards Announces 2026 Award Winners in Seoul<span class=\"post-format-icon minor-meta\"><\/span><\/a><\/h2><span class=\"post-meta-infos\"><time class=\"date-container minor-meta updated\"  itemprop=\"datePublished\" datetime=\"2026-04-09T14:27:21+09:00\" >April 9, 2026<\/time><span class=\"text-sep\">\/<\/span><span class=\"comment-container minor-meta\"><a href=\"https:\/\/nyfknba.com\/kr\/new-york-festivals-korea-national-brand-awards-announces-2026-award-winners-in-seoul\/#respond\" class=\"comments-link\" >0 Comments<\/a><\/span><span class=\"text-sep\">\/<\/span><span class=\"blog-categories minor-meta\">in <a href=\"https:\/\/nyfknba.com\/kr\/category\/news\/\" rel=\"tag\">News<\/a><\/span><span class=\"text-sep\">\/<\/span><span class=\"blog-author minor-meta\">by <span class=\"entry-author-link\"  itemprop=\"author\" ><span class=\"author\"><span class=\"fn\"><a 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