{"id":2883,"date":"2023-04-11T08:25:51","date_gmt":"2023-04-10T23:25:51","guid":{"rendered":"https:\/\/nyfknba.com\/kr\/?p=2883"},"modified":"2025-04-15T14:54:32","modified_gmt":"2025-04-15T05:54:32","slug":"kb-financial-group-lg-uplus-kia-members-buyeo-goodtrae-and-uljin-snow-crab-positioned-as-korea-national-power-brands","status":"publish","type":"post","link":"https:\/\/nyfknba.com\/kr\/kb-financial-group-lg-uplus-kia-members-buyeo-goodtrae-and-uljin-snow-crab-positioned-as-korea-national-power-brands\/","title":{"rendered":"KB Financial Group, LG UPlus, KIA Members, Buyeo Goodtrae, and Uljin Snow Crab Positioned as Korea National Power Brands"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-guf-54f753eb25df9d271788f49af15cac08 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-2883'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-2nuv-f1abcec70859a272c3dedef2b1e0fca9 av_one_full  avia-builder-el-1  el_before_av_two_third  avia-builder-el-first  first flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l1odwf0o-84733307e93de83c88822b17fd1ab6bc\">\n#top .av-special-heading.av-l1odwf0o-84733307e93de83c88822b17fd1ab6bc{\nmargin:50px 0 0 0;\npadding-bottom:20px;\n}\nbody .av-special-heading.av-l1odwf0o-84733307e93de83c88822b17fd1ab6bc .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-l1odwf0o-84733307e93de83c88822b17fd1ab6bc .av-special-heading-tag{\npadding:0 0 20px 0;\n}\n.av-special-heading.av-l1odwf0o-84733307e93de83c88822b17fd1ab6bc .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-l1odwf0o-84733307e93de83c88822b17fd1ab6bc av-special-heading-h1 blockquote modern-quote  avia-builder-el-2  avia-builder-el-no-sibling '><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >NEWS<\/h1><div class='av-subheading av-subheading_below'><p><i class=\"fa-solid fa-circle-arrow-left\"><\/i><input class=\"back_bt_new\" type=\"button\" value=\" Back to Search\" \/><\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/div><div  class='flex_column av-2ewn-73c441e53b657a6eaadb486b1a9551fb av_two_third  avia-builder-el-3  el_after_av_one_full  el_before_av_one_third  first flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l1od04bd-a2e2609a9baeee39da367dec58cf26bd\">\n#top .av-special-heading.av-l1od04bd-a2e2609a9baeee39da367dec58cf26bd{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-l1od04bd-a2e2609a9baeee39da367dec58cf26bd .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-l1od04bd-a2e2609a9baeee39da367dec58cf26bd .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-l1od04bd-a2e2609a9baeee39da367dec58cf26bd av-special-heading-h2 blockquote modern-quote  avia-builder-el-4  el_before_av_post_metadata  avia-builder-el-first  new_title_h2'><div class='av-subheading av-subheading_above'><p>GLOBAL AWARDS<\/p>\n<\/div><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >KB Financial Group, LG UPlus, KIA Members, Buyeo Goodtrae, and Uljin Snow Crab Positioned as Korea National Power Brands<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<div  class='av-post-metadata-container av-9ilx-c3db33ac84b90f3ca0cfff4f025c619d av-metadata-container-align-left  avia-builder-el-5  el_after_av_heading  el_before_av_hr  av-metadata-container-1'><div class='av-post-metadata-container-inner'><span class=\"av-post-metadata-content av-post-metadata-meta-content\"><span class=\"av-post-metadata-content av-post-metadata-author\"  itemprop=\"author\" ><span class=\"av-metadata-before av-metadata-before-author\">by<\/span><span class=\"av-post-metadata-author-link\" ><a href=\"https:\/\/nyfknba.com\/kr\/author\/nba_admin\/\"  rel=\"author\">nyfknba<\/a><\/span><\/span><span class=\"av-post-metadata-content av-post-metadata-separator\">\/<\/span><span class=\"av-post-metadata-content av-post-metadata-published\"><span class=\"av-post-metadata-published-date\" >April 11, 2023<\/span><\/span><span class=\"av-post-metadata-content av-post-metadata-separator\">\/<\/span><span class=\"av-post-metadata-content av-post-metadata-category\"><span class=\"av-metadata-before av-metadata-before-categories\">in<\/span><span class=\"av-post-metadata-category-link\" ><a href=\"https:\/\/nyfknba.com\/kr\/category\/news\/\" >News<\/a><\/span><\/span><\/span><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l4cg36wi-854aeb073514a9c15b35d0cdc266dce2\">\n#top .hr.hr-invisible.av-l4cg36wi-854aeb073514a9c15b35d0cdc266dce2{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-l4cg36wi-854aeb073514a9c15b35d0cdc266dce2 hr-invisible  avia-builder-el-6  el_after_av_post_metadata  el_before_av_heading '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lgbfnnk2-d7c90fb1e470389336675deec48e437a\">\n#top .av-special-heading.av-lgbfnnk2-d7c90fb1e470389336675deec48e437a{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-lgbfnnk2-d7c90fb1e470389336675deec48e437a .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-lgbfnnk2-d7c90fb1e470389336675deec48e437a .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-lgbfnnk2-d7c90fb1e470389336675deec48e437a av-special-heading-h4 blockquote modern-quote  avia-builder-el-7  el_after_av_hr  el_before_av_image  portfolio_title_style_h4_op1'><h4 class='av-special-heading-tag '  itemprop=\"headline\"  >The 2023 NYF K-NBA, the 14th NYF KOREA-National Brand Awards 62 Korea National Brands in industry, place and culture division announced.President Park Jong-tae of Incheon National University was also inducted into the \u2018NYF Hall of Fame\u2019<\/h4><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lgd84ixa-a43ddd8f225ac7fa9a9c4f6a189e54c9\">\n.avia-image-container.av-lgd84ixa-a43ddd8f225ac7fa9a9c4f6a189e54c9 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-lgd84ixa-a43ddd8f225ac7fa9a9c4f6a189e54c9 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-lgd84ixa-a43ddd8f225ac7fa9a9c4f6a189e54c9 av-styling- avia-align-center  avia-builder-el-8  el_after_av_heading  el_before_av_textblock '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-2903 avia-img-lazy-loading-not-2903 avia_image ' src=\"https:\/\/nyfknba.com\/kr\/wp-content\/uploads\/sites\/2\/2023\/04\/new_banner2023.jpg\" alt='' title='new_banner2023'  height=\"347\" width=\"600\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/nyfknba.com\/kr\/wp-content\/uploads\/sites\/2\/2023\/04\/new_banner2023.jpg 600w, https:\/\/nyfknba.com\/kr\/wp-content\/uploads\/sites\/2\/2023\/04\/new_banner2023-300x174.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-l1ocxg99-1fc4d0eab0025c2588061b934a0c95ce '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>In 2023, NYF K-NBA held its 14th awards ceremony. The award nominees were evaluated using the \u2018National Brand Competitiveness Index (NCI)\u2019 model developed by New York Festival. About 1,850 tangible and intangible brand values of 748 enterprises and local authorities were analyzed using the indicies.<\/p>\n<p>The NYF K-NBA is the global power brand award organized by New York Festival, one of Top 3 World Advertising Festivals. The awards ceremony was directly hosted by Chairman Allen Smyth of New York Festival. The 2023 NYF K-NBA selected and announced the most valuable and competitive brands as national assets and one inductee to the \u2018New York Festivals Hall of Fame\u2019. The list of winners will be announced on New York Festival Korea Awards website.<\/p>\n<p>The NYF K-NBA has been selecting and publicizing the most distinguished brands among consumers in Korea and abroad in Industry, Place and Culture Division in Korea every year since 2010. The industrial and place brands are selected by measuring brand indicies of \u2018National Brand Competitiveness Index\u2019, the internal evaluation system, and culture brands and the inductees into the \u2018New York Festivals Hall of Fame\u2019 are selected by evaluating their contributions.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lidwaeio-16396655d019055afcfdb8a8ceaa425c\">\n.avia-image-container.av-lidwaeio-16396655d019055afcfdb8a8ceaa425c img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-lidwaeio-16396655d019055afcfdb8a8ceaa425c .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-lidwaeio-16396655d019055afcfdb8a8ceaa425c av-styling- avia-align-center  avia-builder-el-10  el_after_av_textblock  el_before_av_textblock '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-3058 avia-img-lazy-loading-not-3058 avia_image ' src=\"https:\/\/nyfknba.com\/kr\/wp-content\/uploads\/sites\/2\/2023\/04\/news_img3.jpg\" alt='' title='news_img3'  height=\"237\" width=\"1000\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/nyfknba.com\/kr\/wp-content\/uploads\/sites\/2\/2023\/04\/news_img3.jpg 1000w, https:\/\/nyfknba.com\/kr\/wp-content\/uploads\/sites\/2\/2023\/04\/news_img3-300x71.jpg 300w, https:\/\/nyfknba.com\/kr\/wp-content\/uploads\/sites\/2\/2023\/04\/news_img3-768x182.jpg 768w, https:\/\/nyfknba.com\/kr\/wp-content\/uploads\/sites\/2\/2023\/04\/news_img3-705x167.jpg 705w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-lidw7keo-526d24735e317d701f274a19a9bdc971 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>For 2023, 62 national brands of Korea were selected including \u25b2 40 industrial brands, \u25b2 20 place brands, such as city and agricultural food brands, and \u25b2 2 culture brands in the works and individual section. Moreover, President Park Jong-tae of Incheon National University was honored by being inducted into the \u2018NYF Hall of Fame\u2019 for making the most distinguished contribution to the development of the brand industry or individual brands in Korea. The contribution by President Park was highly valued as Incheon National University secured the brand of the local hub university. Furthermore, President Park endeavored to create social sharing by actively devising an agenda for the development of the local communities and the country.<br \/>\nSeveral brands have been continuously valued by consumers in Korea and abroad.\u3000\u25b2 Lotte World Adventure has won the prize for 14 consecutive years, \u25b2 KB Financial Group for 12 consecutive years, \u25b2 KIA Members for 12 consecutive years, \u25b2 LG U+Home Service for 12 consecutive years, \u25b2 LG OLED TV for 11 consecutive years, \u25b2 LG TROMM for 10 consecutive years, \u25b2 Buyeo Goodtrae for 12 consecutive years, \u25b2 Gyullojangsaeng for 12 consecutive years and \u25b2 Goesan, the city of eco-organic agriculture for 11 consecutive years. In addition, brands in the financial sector were dominant this year, as KB Financial Group, Mirae Asset Securities, DB Insurance, and Woori Card were selected as national power brands. In particular, SK Securities received a good evaluation in the ESG (Environmental, Social and Corporate Governance) management category for industrial organizations. LG Electronics was evaluated as the best brand in 3 categories: TVs, washers. and air conditioners. The new brands receiving good evaluations from consumers this year include Woori Card, SK Securities, and Cookcell in the industry division, and Ttangkkeut Haenam, Jincheon, Danyang Village, Goesan Clean Chili Pepper, Haenam Korean Cabbage, and Ugly Kimchi by Chance in the place division.<\/p>\n<p>\u2018The Three Queens\u2019 by G. Donizetti, presented by La Bella Opera Company, including Roberto Devereux, is to be presented for the first time in Korea as Anna Bolena and Maria Stuarda won the prize in works section of the culture division. For the individual brand, CEO Ahn Ho-sang was selected.<br \/>\nPresident Ellen Smyth of NYF said, \u201cNYF K-NBA aims to honor the winning brands respected in Korea and share their innovative achievements all over the world. Moreover, NYF K-NBA secures the international platform to recognize the importance of brands as the national assets of Korea, celebrate their creativity, and praise their remarkable fames.\u201d<\/p>\n<p>Guest Reporter Yi Ye-eun<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-2914\" src=\"https:\/\/nyfknba.com\/kr\/wp-content\/uploads\/sites\/2\/2023\/04\/new_2023_01.jpg\" alt=\"\" width=\"100%\" \/><\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-749v-0cf8fd254cbcef2d1381229351c1c56b av_one_third  avia-builder-el-12  el_after_av_two_third  avia-builder-el-last  flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5ji9-278bd014eab04f970f0b2661d9b39a18\">\n.avia-image-container.av-5ji9-278bd014eab04f970f0b2661d9b39a18 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-5ji9-278bd014eab04f970f0b2661d9b39a18 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-5ji9-278bd014eab04f970f0b2661d9b39a18 av-styling- avia-align-center  avia-builder-el-13  el_before_av_blog  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-212 avia-img-lazy-loading-not-212 avia_image ' src=\"https:\/\/nyfknba.com\/kr\/wp-content\/uploads\/sites\/2\/2022\/04\/news_banner-scaled.jpg\" alt='' title='news_banner'  height=\"939\" width=\"2560\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/nyfknba.com\/kr\/wp-content\/uploads\/sites\/2\/2022\/04\/news_banner-scaled.jpg 2560w, https:\/\/nyfknba.com\/kr\/wp-content\/uploads\/sites\/2\/2022\/04\/news_banner-300x110.jpg 300w, https:\/\/nyfknba.com\/kr\/wp-content\/uploads\/sites\/2\/2022\/04\/news_banner-1030x378.jpg 1030w, https:\/\/nyfknba.com\/kr\/wp-content\/uploads\/sites\/2\/2022\/04\/news_banner-768x282.jpg 768w, https:\/\/nyfknba.com\/kr\/wp-content\/uploads\/sites\/2\/2022\/04\/news_banner-1536x563.jpg 1536w, https:\/\/nyfknba.com\/kr\/wp-content\/uploads\/sites\/2\/2022\/04\/news_banner-2048x751.jpg 2048w, https:\/\/nyfknba.com\/kr\/wp-content\/uploads\/sites\/2\/2022\/04\/news_banner-1500x550.jpg 1500w, https:\/\/nyfknba.com\/kr\/wp-content\/uploads\/sites\/2\/2022\/04\/news_banner-705x259.jpg 705w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/div><\/div><\/div><br \/>\n<div  class='av-alb-blogposts template-blog  '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Blog\" ><article class=\"post-entry post-entry-type-standard post-entry-6894 post-loop-1 post-parity-odd single-big with-slider post-6894 post type-post status-publish format-standard has-post-thumbnail hentry category-news\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" ><div class=\"big-preview single-big\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><a href=\"https:\/\/nyfknba.com\/kr\/new-york-festivals-korea-national-brand-awards-announces-2026-award-winners-in-seoul\/\"  title=\"\uc2ac\ub77c\uc774\ub4dc\ubc30\ub108-1\" ><img decoding=\"async\" loading=\"lazy\" width=\"1019\" height=\"363\" src=\"https:\/\/nyfknba.com\/kr\/wp-content\/uploads\/sites\/2\/2026\/04\/NEWS-\ubc30\ub108-NYF-K-NBA-\uc2dc\uc0c1\uc2dd.jpg\" class=\"wp-image-6901 avia-img-lazy-loading-6901 attachment-entry_without_sidebar size-entry_without_sidebar wp-post-image\" alt=\"\" srcset=\"https:\/\/nyfknba.com\/kr\/wp-content\/uploads\/sites\/2\/2026\/04\/NEWS-\ubc30\ub108-NYF-K-NBA-\uc2dc\uc0c1\uc2dd.jpg 1019w, https:\/\/nyfknba.com\/kr\/wp-content\/uploads\/sites\/2\/2026\/04\/NEWS-\ubc30\ub108-NYF-K-NBA-\uc2dc\uc0c1\uc2dd-768x274.jpg 768w, https:\/\/nyfknba.com\/kr\/wp-content\/uploads\/sites\/2\/2026\/04\/NEWS-\ubc30\ub108-NYF-K-NBA-\uc2dc\uc0c1\uc2dd-705x251.jpg 705w\" sizes=\"auto, (max-width: 1019px) 100vw, 1019px\" \/><\/a><\/div><div class=\"blog-meta\"><\/div><div class='entry-content-wrapper clearfix standard-content'><header class=\"entry-content-header\" aria-label=\"Post: New York Festivals Korea -National Brand Awards Announces 2026 Award Winners in Seoul\"><h2 class='post-title entry-title '  itemprop=\"headline\" ><a href=\"https:\/\/nyfknba.com\/kr\/new-york-festivals-korea-national-brand-awards-announces-2026-award-winners-in-seoul\/\" rel=\"bookmark\" title=\"Permanent Link: New York Festivals Korea -National Brand Awards Announces 2026 Award Winners in Seoul\">New York Festivals Korea -National Brand Awards Announces 2026 Award Winners in Seoul<span class=\"post-format-icon minor-meta\"><\/span><\/a><\/h2><span class=\"post-meta-infos\"><time class=\"date-container minor-meta updated\"  itemprop=\"datePublished\" datetime=\"2026-04-09T14:27:21+09:00\" >April 9, 2026<\/time><span class=\"text-sep\">\/<\/span><span class=\"comment-container minor-meta\"><a href=\"https:\/\/nyfknba.com\/kr\/new-york-festivals-korea-national-brand-awards-announces-2026-award-winners-in-seoul\/#respond\" class=\"comments-link\" >0 Comments<\/a><\/span><span class=\"text-sep\">\/<\/span><span class=\"blog-categories minor-meta\">in <a href=\"https:\/\/nyfknba.com\/kr\/category\/news\/\" rel=\"tag\">News<\/a><\/span><span class=\"text-sep\">\/<\/span><span class=\"blog-author minor-meta\">by <span class=\"entry-author-link\"  itemprop=\"author\" ><span class=\"author\"><span class=\"fn\"><a href=\"https:\/\/nyfknba.com\/kr\/author\/nba_admin\/\" title=\"Posts by nyfknba\" rel=\"author\">nyfknba<\/a><\/span><\/span><\/span><\/span><\/span><\/header><div class=\"entry-content\"  itemprop=\"text\" ><div class=\"read-more-link\"><a 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datetime=\"2026-04-09T14:27:21+09:00\" >2026-04-09 14:27:21<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2026-04-11 09:43:24<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>New York Festivals Korea -National Brand Awards Announces 2026 Award Winners in Seoul<\/span><\/span><\/span><\/article><article class=\"post-entry post-entry-type-standard post-entry-6886 post-loop-2 post-parity-even single-big with-slider post-6886 post type-post status-publish format-standard has-post-thumbnail hentry category-news\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" ><div class=\"big-preview single-big\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><a 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