{"id":1,"date":"2022-04-05T03:48:55","date_gmt":"2022-04-05T03:48:55","guid":{"rendered":"http:\/\/nyfknba.com\/kr\/?p=1"},"modified":"2025-04-15T14:54:47","modified_gmt":"2025-04-15T05:54:47","slug":"valuable-and-competitive-brands-traverse-the-global-market-as-the-national-asset-k-industry-place-culture","status":"publish","type":"post","link":"https:\/\/nyfknba.com\/kr\/valuable-and-competitive-brands-traverse-the-global-market-as-the-national-asset-k-industry-place-culture\/","title":{"rendered":"Valuable and competitive brands traverse the global market as the national asset, \u2018K-Industry\/Place\/Culture.\u2019"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-guf-54f753eb25df9d271788f49af15cac08 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1'><div class='entry-content-wrapper clearfix'>\r\n\r\n<div  class='flex_column av-2nuv-f1abcec70859a272c3dedef2b1e0fca9 av_one_full  avia-builder-el-1  el_before_av_two_third  avia-builder-el-first  first flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l1odwf0o-84733307e93de83c88822b17fd1ab6bc\">\n#top .av-special-heading.av-l1odwf0o-84733307e93de83c88822b17fd1ab6bc{\nmargin:50px 0 0 0;\npadding-bottom:20px;\n}\nbody .av-special-heading.av-l1odwf0o-84733307e93de83c88822b17fd1ab6bc .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-l1odwf0o-84733307e93de83c88822b17fd1ab6bc .av-special-heading-tag{\npadding:0 0 20px 0;\n}\n.av-special-heading.av-l1odwf0o-84733307e93de83c88822b17fd1ab6bc .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-l1odwf0o-84733307e93de83c88822b17fd1ab6bc av-special-heading-h1 blockquote modern-quote  avia-builder-el-2  avia-builder-el-no-sibling '><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >NEWS<\/h1><div class='av-subheading av-subheading_below'><p><i class=\"fa-solid fa-circle-arrow-left\"><\/i><input class=\"back_bt_new\" type=\"button\" value=\" Back to Search\" \/><\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/div><div  class='flex_column av-2ewn-73c441e53b657a6eaadb486b1a9551fb av_two_third  avia-builder-el-3  el_after_av_one_full  el_before_av_one_third  first flex_column_div  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l1od04bd-48462d664d32f6de17fedc0ab5d85da8\">\n#top .av-special-heading.av-l1od04bd-48462d664d32f6de17fedc0ab5d85da8{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-l1od04bd-48462d664d32f6de17fedc0ab5d85da8 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-l1od04bd-48462d664d32f6de17fedc0ab5d85da8 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-l1od04bd-48462d664d32f6de17fedc0ab5d85da8 av-special-heading-h2 blockquote modern-quote  avia-builder-el-4  el_before_av_post_metadata  avia-builder-el-first  new_title_h2'><div class='av-subheading av-subheading_above'><p>GLOBAL AWARDS<\/p>\n<\/div><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Valuable and competitive brands traverse the global market as the national asset, \u2018K-Industry\/Place\/Culture.\u2019<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<div  class='av-post-metadata-container av-9ilx-c295eb89e94e104a9cc2fb2a9e9635f5 av-metadata-container-align-left  avia-builder-el-5  el_after_av_heading  el_before_av_heading  av-metadata-container-1'><div class='av-post-metadata-container-inner'><span class=\"av-post-metadata-content av-post-metadata-meta-content\"><span class=\"av-post-metadata-content av-post-metadata-author\"  itemprop=\"author\" ><span class=\"av-metadata-before av-metadata-before-author\">by<\/span><span class=\"av-post-metadata-author-link\" ><a href=\"https:\/\/nyfknba.com\/kr\/author\/nba_admin\/\"  rel=\"author\">nyfknba<\/a><\/span><\/span><span class=\"av-post-metadata-content av-post-metadata-separator\">\/<\/span><span class=\"av-post-metadata-content av-post-metadata-modified\"><span class=\"av-post-metadata-modified-date\" >April 15, 2025<\/span><\/span><span class=\"av-post-metadata-content av-post-metadata-separator\">\/<\/span><span class=\"av-post-metadata-content av-post-metadata-category\"><span class=\"av-metadata-before av-metadata-before-categories\">in<\/span><span class=\"av-post-metadata-category-link\" ><a href=\"https:\/\/nyfknba.com\/kr\/category\/news\/\" >News<\/a><\/span><\/span><\/span><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l1ocymcp-8afb515417c051398b8e4a2cd2958a74\">\n#top .av-special-heading.av-l1ocymcp-8afb515417c051398b8e4a2cd2958a74{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-l1ocymcp-8afb515417c051398b8e4a2cd2958a74 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-l1ocymcp-8afb515417c051398b8e4a2cd2958a74 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-l1ocymcp-8afb515417c051398b8e4a2cd2958a74 av-special-heading-h3 blockquote modern-quote modern-right  avia-builder-el-6  el_after_av_post_metadata  el_before_av_textblock '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >2022 New York Festivals The Korea-National Brand Awards<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<section  class='av_textblock_section av-l1ocxg99-1fc4d0eab0025c2588061b934a0c95ce '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>\u20182022 New York Festivals The Korea-National Brand Awards\u2019 hosted by New York Festivals, one of the world\u2019s three major advertising festivals, was held on April 6th at the Lotte Hotel in Sogong-dong, Seoul.<\/p>\n<p>The 13th Korea-National Brand Awards this year is a global power brand awards ceremony hosted by New York Festivals, one of the world&#8217;s three major advertising festivals. This year, the most valuable and competitive brand as a national asset was selected, and The \u2018New York Festivals Hall of Fame\u2019 was given to Jeong-hyeon Park, the mayor of Buyeo. The winners are announced worldwide through the New York Festivals website.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-865\" src=\"https:\/\/nyfknba.com\/kr\/wp-content\/uploads\/sites\/2\/2022\/04\/new_main.jpg\" alt=\"\" width=\"1200\" height=\"447\" srcset=\"https:\/\/nyfknba.com\/kr\/wp-content\/uploads\/sites\/2\/2022\/04\/new_main.jpg 1200w, https:\/\/nyfknba.com\/kr\/wp-content\/uploads\/sites\/2\/2022\/04\/new_main-300x112.jpg 300w, https:\/\/nyfknba.com\/kr\/wp-content\/uploads\/sites\/2\/2022\/04\/new_main-1030x384.jpg 1030w, https:\/\/nyfknba.com\/kr\/wp-content\/uploads\/sites\/2\/2022\/04\/new_main-768x286.jpg 768w, https:\/\/nyfknba.com\/kr\/wp-content\/uploads\/sites\/2\/2022\/04\/new_main-705x263.jpg 705w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<\/div><\/section>\n<section  class='av_textblock_section av-lvkctxtr-42aed8741a67701d9715a008ff241ad9 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>CEO of New York Festivals, Ellen Smyth (pictured), who could not attend the awards ceremony due to the COVID-19 pandemic, said in a video message, \u201cI hope that the winners of the 13th Korea National Brand Awards will advance so that they can compete with businesses and brands around the world.\u201d She continued, \u201cI want to share the joy with the winners online.\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-866\" src=\"https:\/\/nyfknba.com\/kr\/wp-content\/uploads\/sites\/2\/2022\/04\/mc.jpg\" alt=\"\" width=\"360\" height=\"216\" srcset=\"https:\/\/nyfknba.com\/kr\/wp-content\/uploads\/sites\/2\/2022\/04\/mc.jpg 1000w, https:\/\/nyfknba.com\/kr\/wp-content\/uploads\/sites\/2\/2022\/04\/mc-300x180.jpg 300w, https:\/\/nyfknba.com\/kr\/wp-content\/uploads\/sites\/2\/2022\/04\/mc-768x461.jpg 768w, https:\/\/nyfknba.com\/kr\/wp-content\/uploads\/sites\/2\/2022\/04\/mc-705x423.jpg 705w\" sizes=\"auto, (max-width: 360px) 100vw, 360px\" \/>Chairman of the Korea Steering Committee, Eun-ki Yoon said, \u201cI hope that the national brands announced this year will grow into global power brands along with New York Festivals. This is the result of the continuous efforts of each winner, as their business aimed for a better future.\u201d<\/p>\n<p>2022 New York Festivals The Korea-National Brand Awards have been selecting and announcing the brands that are evaluated the best in the domestic and international markets since April 2011 in the Industrial Brands, Place Brands, and Culture Brands categories. Industry and Place Brands are selected through the National Brand Competitiveness Index (NCI), a self-evaluation system, and Cultural Brands and New York Festivals Hall of Fame inductees are selected through public evaluation.<\/p>\n<p><!-- \/wp:post-content --><\/p>\n<\/div><\/section>\n<section  class='av_textblock_section av-lvkcu6oq-549731bbbf7b5559b027990c17707f88 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-867\" src=\"https:\/\/nyfknba.com\/kr\/wp-content\/uploads\/sites\/2\/2022\/04\/award_01.jpg\" alt=\"\" width=\"360\" height=\"223\" srcset=\"https:\/\/nyfknba.com\/kr\/wp-content\/uploads\/sites\/2\/2022\/04\/award_01.jpg 1000w, https:\/\/nyfknba.com\/kr\/wp-content\/uploads\/sites\/2\/2022\/04\/award_01-300x186.jpg 300w, https:\/\/nyfknba.com\/kr\/wp-content\/uploads\/sites\/2\/2022\/04\/award_01-768x476.jpg 768w, https:\/\/nyfknba.com\/kr\/wp-content\/uploads\/sites\/2\/2022\/04\/award_01-705x437.jpg 705w\" sizes=\"auto, (max-width: 360px) 100vw, 360px\" \/>The \u2018New York Festivals Hall of Fame,\u2019 given to the best contributors to the development of the Korean brand, was honored to Jeong-hyeon Park, the mayor of Buyeo, Chungcheongnam-do for his dedicated efforts to raise awareness and expand sales channels for \u2018Good Tree\u2019 agricultural products, a joint brand of Buyeo, Chungcheongnam-do. This year, \u25b2 59 Industrial divisions, \u25b2 16 Place divisions such as urban and agricultural food brands, and \u25b2 3 Cultural divisions in the institutional, art and individual categories were selected as the best national brands in Korea.<\/p>\n<p>The brands receiving awards for consecutive years at the Korea National Brand Awards is increasing every year. The consecutive award-winning brands are as follows: \u25b2Nopeul Gochang Watermelon for 12 years \u25b2KB Financial Group\u00b7Kia Members\u00b7Good Tree for 11 years \u25b2U+ Home Service\u00b7LG OLED TV\u00b7Hongcheon Neulpureum Korean Beef\u00b7Environmental Organic Farming City Goesan for 10 years \u25b2Emergency Education\u00b7Seoul National University Hospital Gangnam Center for 9 years \u25b2 International Maritime Tourism and Recreation City Yeosu for 7 years \u25b2 Uljin snow crab for 6 years \u25b2 Electric vehicle leading city Daegu Hyundai Livart for 5 years<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<\/div><\/section>\n<section  class='av_textblock_section av-lvkcus94-036064f3574743822c1bd010a0908934 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-868\" src=\"https:\/\/nyfknba.com\/kr\/wp-content\/uploads\/sites\/2\/2022\/04\/artpair_01.jpg\" alt=\"\" width=\"360\" height=\"223\" srcset=\"https:\/\/nyfknba.com\/kr\/wp-content\/uploads\/sites\/2\/2022\/04\/artpair_01.jpg 1000w, https:\/\/nyfknba.com\/kr\/wp-content\/uploads\/sites\/2\/2022\/04\/artpair_01-300x186.jpg 300w, https:\/\/nyfknba.com\/kr\/wp-content\/uploads\/sites\/2\/2022\/04\/artpair_01-768x476.jpg 768w, https:\/\/nyfknba.com\/kr\/wp-content\/uploads\/sites\/2\/2022\/04\/artpair_01-705x437.jpg 705w\" sizes=\"auto, (max-width: 360px) 100vw, 360px\" \/><\/p>\n<p>EMK Musical Company (CEO Hong-hyeon Um), Sul-nyeo Park (Director Sul-nyeo Park), and Jang-nam Cho, chairman of the Korea Opera Association, were selected for the subdivided culture category since last year.<\/p>\n<p>This year&#8217;s new award-winning brands include Korean Air, Incheon National University, Jeonju, the city you want to visit, Saenggeojincheon Rice, and Cheongsong Apple.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<\/div><\/section><\/div><div  class='flex_column av-749v-0cf8fd254cbcef2d1381229351c1c56b av_one_third  avia-builder-el-11  el_after_av_two_third  avia-builder-el-last  flex_column_div  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5ji9-4ffeedbe363d0ecb150acd7308deb716\">\n.avia-image-container.av-5ji9-4ffeedbe363d0ecb150acd7308deb716 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-5ji9-4ffeedbe363d0ecb150acd7308deb716 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-5ji9-4ffeedbe363d0ecb150acd7308deb716 av-styling- avia-align-center  avia-builder-el-12  el_before_av_blog  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-212 avia-img-lazy-loading-not-212 avia_image ' src=\"https:\/\/nyfknba.com\/kr\/wp-content\/uploads\/sites\/2\/2022\/04\/news_banner-scaled.jpg\" alt='' title='news_banner'  height=\"939\" width=\"2560\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/nyfknba.com\/kr\/wp-content\/uploads\/sites\/2\/2022\/04\/news_banner-scaled.jpg 2560w, https:\/\/nyfknba.com\/kr\/wp-content\/uploads\/sites\/2\/2022\/04\/news_banner-300x110.jpg 300w, https:\/\/nyfknba.com\/kr\/wp-content\/uploads\/sites\/2\/2022\/04\/news_banner-1030x378.jpg 1030w, https:\/\/nyfknba.com\/kr\/wp-content\/uploads\/sites\/2\/2022\/04\/news_banner-768x282.jpg 768w, https:\/\/nyfknba.com\/kr\/wp-content\/uploads\/sites\/2\/2022\/04\/news_banner-1536x563.jpg 1536w, https:\/\/nyfknba.com\/kr\/wp-content\/uploads\/sites\/2\/2022\/04\/news_banner-2048x751.jpg 2048w, https:\/\/nyfknba.com\/kr\/wp-content\/uploads\/sites\/2\/2022\/04\/news_banner-1500x550.jpg 1500w, https:\/\/nyfknba.com\/kr\/wp-content\/uploads\/sites\/2\/2022\/04\/news_banner-705x259.jpg 705w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/div><\/div><\/div>\n<div  class='av-alb-blogposts template-blog  '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Blog\" ><article class=\"post-entry post-entry-type-standard post-entry-6894 post-loop-1 post-parity-odd single-big with-slider post-6894 post type-post status-publish format-standard has-post-thumbnail hentry category-news\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" ><div class=\"big-preview single-big\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><a href=\"https:\/\/nyfknba.com\/kr\/new-york-festivals-korea-national-brand-awards-announces-2026-award-winners-in-seoul\/\"  title=\"\uc2ac\ub77c\uc774\ub4dc\ubc30\ub108-1\" ><img decoding=\"async\" loading=\"lazy\" width=\"1019\" height=\"363\" src=\"https:\/\/nyfknba.com\/kr\/wp-content\/uploads\/sites\/2\/2026\/04\/NEWS-\ubc30\ub108-NYF-K-NBA-\uc2dc\uc0c1\uc2dd.jpg\" class=\"wp-image-6901 avia-img-lazy-loading-6901 attachment-entry_without_sidebar size-entry_without_sidebar wp-post-image\" alt=\"\" srcset=\"https:\/\/nyfknba.com\/kr\/wp-content\/uploads\/sites\/2\/2026\/04\/NEWS-\ubc30\ub108-NYF-K-NBA-\uc2dc\uc0c1\uc2dd.jpg 1019w, https:\/\/nyfknba.com\/kr\/wp-content\/uploads\/sites\/2\/2026\/04\/NEWS-\ubc30\ub108-NYF-K-NBA-\uc2dc\uc0c1\uc2dd-768x274.jpg 768w, https:\/\/nyfknba.com\/kr\/wp-content\/uploads\/sites\/2\/2026\/04\/NEWS-\ubc30\ub108-NYF-K-NBA-\uc2dc\uc0c1\uc2dd-705x251.jpg 705w\" sizes=\"auto, (max-width: 1019px) 100vw, 1019px\" \/><\/a><\/div><div class=\"blog-meta\"><\/div><div class='entry-content-wrapper clearfix standard-content'><header class=\"entry-content-header\" aria-label=\"Post: New York Festivals Korea -National Brand Awards Announces 2026 Award Winners in Seoul\"><h2 class='post-title entry-title '  itemprop=\"headline\" ><a href=\"https:\/\/nyfknba.com\/kr\/new-york-festivals-korea-national-brand-awards-announces-2026-award-winners-in-seoul\/\" rel=\"bookmark\" title=\"Permanent Link: New York Festivals Korea -National Brand Awards Announces 2026 Award Winners in Seoul\">New York Festivals Korea -National Brand Awards Announces 2026 Award Winners in Seoul<span class=\"post-format-icon minor-meta\"><\/span><\/a><\/h2><span class=\"post-meta-infos\"><time class=\"date-container minor-meta updated\"  itemprop=\"datePublished\" datetime=\"2026-04-09T14:27:21+09:00\" >April 9, 2026<\/time><span class=\"text-sep\">\/<\/span><span class=\"comment-container minor-meta\"><a href=\"https:\/\/nyfknba.com\/kr\/new-york-festivals-korea-national-brand-awards-announces-2026-award-winners-in-seoul\/#respond\" class=\"comments-link\" >0 Comments<\/a><\/span><span class=\"text-sep\">\/<\/span><span class=\"blog-categories minor-meta\">in <a href=\"https:\/\/nyfknba.com\/kr\/category\/news\/\" rel=\"tag\">News<\/a><\/span><span class=\"text-sep\">\/<\/span><span class=\"blog-author minor-meta\">by <span class=\"entry-author-link\"  itemprop=\"author\" ><span class=\"author\"><span class=\"fn\"><a href=\"https:\/\/nyfknba.com\/kr\/author\/nba_admin\/\" title=\"Posts by nyfknba\" rel=\"author\">nyfknba<\/a><\/span><\/span><\/span><\/span><\/span><\/header><div class=\"entry-content\"  itemprop=\"text\" ><div class=\"read-more-link\"><a href=\"https:\/\/nyfknba.com\/kr\/new-york-festivals-korea-national-brand-awards-announces-2026-award-winners-in-seoul\/\" class=\"more-link\">Read more<span class='more-link-arrow avia-svg-icon avia-font-svg_entypo-fontello' data-av_svg_icon='right-open-big' data-av_iconset='svg_entypo-fontello'><svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"15\" height=\"32\" viewBox=\"0 0 15 32\" preserveAspectRatio=\"xMidYMid meet\" role=\"graphics-symbol\" aria-hidden=\"true\">\n<path d=\"M0.416 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itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/nyfknba.com\/kr\/wp-content\/uploads\/sites\/2\/2025\/11\/nyf_logo1.svg<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>nyfknba<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2026-04-09T14:27:21+09:00\" >2026-04-09 14:27:21<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2026-04-11 09:43:24<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>New York Festivals Korea -National Brand Awards Announces 2026 Award Winners in Seoul<\/span><\/span><\/span><\/article><article class=\"post-entry post-entry-type-standard post-entry-6886 post-loop-2 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