WINNERS GALLERY

Since its release in March 2019, Terra has been making waves in the beer market, experiencing significant growth. It quickly surpassed the 1 million case mark and has since sold over 4 billion bottles. The success of Terra can be attributed to its authenticity, reflecting the zeitgeist of Korea. Terra uses only 100% pure barley. In an era of fine dust pollution, Terra tested barley from almost every corner of the world to ensure purity, ultimately settling on using only the purest barley from Australia, the world’s number one country in air quality. Additionally, Terra uses only 100% real carbonation. In response to the rejection of artificial additives, Terra relies solely on naturally occurring carbonation during fermentation, providing a strong fizz without artificial harshness. To enhance visual appeal, Terra became the first Korean lager to introduce a Green Bottle and incorporated a tornado pattern symbolizing 100% real carbonation on the bottle shoulder. Particularly, Terra Single Malt, launched last year, sold out completely within two weeks of its release. As it approaches its fifth year, Terra continues to expand its comprehensive communication activities centered around its core concept of ‘purity’, including merchandise, eco-friendly campaigns, and collaborations across various sectors.