WINNERS GALLERY

Saenggeojincheon Rice is produced in Jincheon, in the north central region of Chungcheongbuk-do, Korea. Jincheon has been called Saenggeojincheon, meaning ‘good to live in Jincheon, while being alive’ due to its wonderful nature, fertile land and virtue,and the generosity of residents without any natural disasters from long ago. So, the name Saenggeojincheon became the brand for the agricultural products of Jincheon-gun. Saenggeojincheon Rice is the prestigious rice cultivated and harvested by the great endeavors of farmers on the fertile land with clean and rich water from the Jincheon Reservoir. Round, transparent, glossy, and sticky, the rice presents a very superb taste, which receives the great favor among people in Korea. Saenggeojincheon Rice is high quality rice produced through support from Jincheon-gun to modernize farming equipment and materials, milling machines, and customized fertilizers, which are processed by experienced experts with knowhow using the state-of-art milling facility. Meanwhile, Saenggeojincheon Rice has maintained its fame as the best brand in Korea, winning the Presidential Prize three times and the Grand Prize in Korean Local Authority Brand Awards for 2 consecutive years due to its distinguished quality.