WINNERS GALLERY

Hongcheon Neulpureum Hanwoo

‘Hongcheon Neulpureum Hanwoo’, the prestigious beef containing earth, water and nature of Hongcheon

Hongcheon Neulpureum Hanwoo beef is produced by artificially inseminating high-quality sperm from high-grade oxen to full-blooded cows and castrating and fattening up the resulting calves in Hongcheon for 28 months. Only Grade 1 or higher grade beef from those cattle, with the best taste and texture, can use the brand ‘Neulpureum’. Moreover, Hongcheon produces Grade 1 beef using the state-of-art technology, including using microorganisms and alcohol-fermented feed that was developed through cooperation among Hongcheon-gun, the Farmers’ Association, and Gangwon National University in 1995. Hongcheon Neulpureum Hanwoo has been expanding its certification of antibiotic-free livestock from the breeding phase. Furthermore, Hongcheon Neulpureum Hanwoo supplies only the cleanest and safest quality beef to consumers through its world-class sanitary management system, which is applied to the manufacturing, processing, and distribution phases as well as an HACCP-certified workplace with world-class sanitary management standards.

2022 WINNERS