WINNERS GALLERY

‘Goodtrae’, the joint brand of Buyeon-gun, was created in December 2003. ‘Goodtrae’ indicates the best goods produced from fertile fields under a clean nature and environment. ‘Goodtrae’ is a portmanteau of ‘Good’ for all people to easily understand and ‘Trae’ meaning tree, the symbol of nature. The pronunciation of ‘Goodtrae’ is the same as the compound word in French, Gout (palate, taste, discerning eyes and sense) and Tres (very, greatly).

The use of the brand is approved every second year through the strict examination of agricultural specialty products in Buyeo-gun. 690 organizations are approved to use the brand ‘Goodtrae’ after the 10th approval session, conducted in 2023. Under the brand value ‘good products from good fields’, Goodtrae continuously improves awareness and reliability through strict quality management and active promotion. ‘Goodtrae’ secures its position as the representative joint brand for agricultural specialties with traditional values, greeting its 20th anniversary in 2024.