WINNERS GALLERY

Denmark

Hej ! Denmark ‘Denmark’ is the specialized dairy brand of Dongwon F&B, established with the philosophy of delivering freshness from farms to homes based on Denmark’s advanced dairy technology, know-how, and rigorous hygiene management as the nation’s leading dairy. With a focus on new styles and ideas, Denmark has been offering consumers a fresh lifestyle.
The main products include ‘Danish Drinking Yogurt’ and ‘Danish InPocket Cheese’. Denmark is constantly striving to promote a culture of enjoying dairy products more deliciously while always considering the health of consumers.

In 2023, Denmark introduced ‘Fresh Family’, the first virtual model in Korea, and actively deployed digital marketing targeting the main customers, the 2030 generation. Additionally, Denmark participates as the main sponsor in various offline events, such as the ‘Hangang River Night Walk’ and the ‘Milk Cheese Festival’, continuously elevating our brand image as a dairy product specialist.

Starting in 2024, Denmark plans to embark on even healthier and innovative branding activities centered around keywords that only the Danish brand can communicate, aiming to further elevate our status as the main dairy brand.

2024 WINNERS