WINNERS GALLERY

Q1. What is the value pursued by Hansamin, Nonghyup Red Ginseng?

Hansamin, Nonghyup Red Ginseng, was established to produce, distribute, and develop safe and reliable red ginseng products with a 100% investment from the Korean National Agricultural Cooperative Federation for the development of the ginseng industry and to increase the actual profits of farmers. Hansamin devotes itself to making a contribution for activating the national economy through the development and growth of agriculture and on strengthening the national health with functional health products.

Geeting its 20th anniversary this year, Hansamin, Nonghyup Red Ginseng, will expand the brand globally. In the rapidly changing business environment, the brand Hansamin will take a great leap to become a more reliable brand and develop a wider range of products, while ensuring quality. In particular, Hansamin will accelerate ESG (Environment, Society, and Governance) management with a variety of social contribution activities and lead the way on environment protection.

Q2. What is the feature of the brand Hansamin?

Hansamin, the representative red ginseng brand of Nonghyup, provides quality red ginseng at reasonable prices through the purchase of fresh ginseng, the production of red ginseng and processed products using ginseng, strict quality inspection, and product management. Furthermore, Hansamin has been employing active sales activities with differentiated products per country with the aim of the globalization of red ginseng. Hansamin enhances the position of Korean red ginseng in the world through diverse marketing and progressive promotion to enter into the global online markets.

Q3. What is the future direction of Hansamin?

The functional health food market has been rapidly restructured. As the interest in health and well-being has been increasing due to various social issues, including climate change, an aging society, and the COVID-19 pandemic, converged functional health foods and services are emerging as a new business model.

While functional health food, including red ginseng products were purchased mostly as gifts for a specific holidays in the past, it has been increasingly purchased for personal use with the increasing interest in individual health. Interest in health will continuously increase due to health and well-being desires of the MZ generation, with strong individual preferences, and middle-aged adults. Accordingly, Hansamin will give an impetus to the development of innovative products and services.