WINNERS GALLERY

Kia Members has been awarded the top prize for 14 consecutive years in the 2025 16th Korea National Brand Awards (NYF K-NBA) in the automotive membership service category, making it the longest-running winner in the membership sector in the industry.
Kia Members is a customer membership program that Kia introduced in 2006 as the first in the industry. Members can accumulate membership points ranging from a minimum of 50,000 to a maximum of 1 million, depending on the vehicle purchase model and frequency. These points can be used like cash at a variety of partner businesses, including vehicle purchases, nationwide Auto Q (Auto Q), car insurance, fuel/charging, dining, and shopping.
As of this year, the number of Kia Members subscribers is approximately 8.1 million. Members are automatically enrolled when purchasing a new vehicle, or they can sign up directly through the official website (members.kia.com) or the dedicated app (Kia App). Kia Members offers integrated benefits by car type (sedans, SUVs, compact cars, electric vehicles) through three types of credit cards. These cards allow members to use not only Hyundai Card’s M-Point accumulation but also Kia Members points, vehicle maintenance services, and more.
Vehicle maintenance benefits are also being strengthened. Members can receive the benefits: △ 8 free general vehicle inspections over 8 years; △ 10 free electric vehicle (EV) inspections over 10 years. Additionally, the “Car Care Program,” a guarantee service that can be joined with membership points, is also in operation. There are also notable benefits for electric vehicle customers, including support for purchase of home chargers, the “Kia e-Life Package,” which bundles charging solutions and guarantee programs, and personalized services through the dedicated online store, Kia Shop.
Moreover, for customers of the electric SUV EV9, a program is available that offers the option to choose one of the following benefits: △ Visiting car wash service; △ Airport lounge access; △ Premium airport pickup and drop-off service.
Kia Members continues to develop tailored benefits that reflect the diverse needs of customers based on car types, while providing a customer experience focused on practical benefits through the expansion of its ecosystem of partners.