WINNERS GALLERY

Q1. What is the trend of change in the automotive market?

Along with ESG management trends, which are the latest issue, the trend of eco-friendly vehicles has been intensified in the automotive industry. Diverse changes in the mobility field, including autonomous navigation vehicle and UAM (drone taxis), as well as the improvement of marketability, implementation of infrastructure, and a freeze on charging costs are happening at the same time, so the automotive market is entering into another phase.

Q2. What is the unique competitiveness of Kia Members in the changing automotive market?

Vehicle care service desired by customers have been changing along with the diversification of vehicle types, including internal combustion engines and electric vehicles. It’s the unique feature and competitiveness of Kia Members to provide optimum benefits for each customer through accurate targeting. Kia Members implements 3 kinds of membership programs in consideration of the segmented customers’ needs.

Including Kia Members for customers using existing internal combustion engine vehicles, Kia EV Members is only for customers using electric vehicles, and Kia EV Members Taxi was launched as the exclusive membership service for owner-driver taxis using electric vehicles, Kia Members implemented the membership services in consideration of the features and needs of each driver.

In particular, Kia Members launched the Kia EV Members Taxi, the exclusive membership program for owner-driver taxis using electric vehicle along with the launch of the Niro Plus, the first PBV (Purpose Built Vehicle) by Kia. Kia Members will provide specialized benefits for Kia owners, which never existed before, including meal coupons in restaurants for owner-driver taxis, KakaoT related vouchers, and articles for pleasant long drives. In particular, charging roaming services were upgraded to relieve inconveniences in charging, which is the most serious problem among electric vehicle users and the ‘Kia Green Pass’, the subscription-based charging cost system is provided as a new service.

Q3. What is the value pursued by Kia Members in the future?

Kia Members always advances with membership services which are ever changing to satisfy the customers’ needs. Kia Members will lead the change in the automotive market through ceaseless improvements, including the decisive elimination of services which customers do not want, as well as continuing to upgrade existing services to keep up with the trends of the customers.