WINNERS GALLERY

Q1. What does the Gyullojangsaeng brand mean?

The brand ‘Gyullojangsaeng’ is a portmanteau of Jeju tangerine and perpetual youth. It embodies the appearance of a crane, one of Ten Longevity Symbols, dynamically soaring high with wings broadly opened. Gyullojangsaeng was created as the representative brand of the Jeju Agricultural Cooperative Federation in 2015 through a development processes, including conducting surveys with those engaged in the tangerine industry and holding a naming contest to prevent consumers from being confused due to many individual brands. This strengthened the brand for Jeju tangerines and enhanced the market competitiveness. The tangerine is recognized as a healthy food in accordance with research results pointing out that tangerines are effective against oxidation, cancer, and obesity as well as being an important source of diverse kinds of vitamins, minerals, and dietary fiber.

Q2. What is the source of the competitiveness of Gyullojangsaeng?

As Gyullojangsaeng is the representative brand of Jeju tangerines, the best competitiveness is the strict quality control, including the approval of shipping only quality tangerines whose sweetness is over 10 brix to business places having the non-destructive optical sensor grading, including hub agricultural products processing centers (APC).

Q3. What is the plan for managing competitiveness?

Gyullojangsaeng will strengthen its position as the representative brand of Jeju tangerines in the consumer market through strict quality control and consumer monitoring. With the high-level interest of consumers on the safety of agricultural products, Gyullojangsaeng will be committed to strictly complying with the PLS (Positive List System) and managing the sanitary status of the workplace. On the basis of the production of quality tangerines, Gyullojangsaeng will come closer to consumers through a variety of promotion channels suitable for the MZ generation, including YouTube, and diversify distribution channels to keep pace with changing consumption patterns.

December 1, every year, is designated as ‘Tangerine Day’ reflecting on the significance as the ‘Best Fruit in Winter’. Marketing activities for Tangerine Day will be implemented.