WINNERS GALLERY

Hongcheon-gun is the largest administrative district in Korea, with an area three times the size of Seoul. Most of this vast land is mountainous. The safe food brought in such an ideal natural environment is Hongcheon Neulpureum Hanwoo. Hongcheon Hanwoo begins with calves born through artificial insemination using semen from certified sires and genetically improved high-quality cows. These calves are raised under a systematic feeding and management program and are fed a patented alcohol-fermented feed jointly developed by Hongcheon-gun and the local livestock cooperative.

The Hongcheon Neulpureum Hanwoo brand is granted only to steers that achieve a grade of 1 or higher. It is recognized as premium beef that combines the purity of nature with scientific precision, including ultrasound-based meat quality diagnostics and feeding evaluations before slaughter.

Renowned for its superior texture, flavor, and marbling, Hongcheon Neulpureum Hanwoo meets safe and reliable food standards including △ antibiotic-free livestock farming, △ traceability system, △ HACCP certification in the processing phase and △ excellent livestock product certification from the Consumers Korea organization. Thanks to its strong competitiveness in quality, Hongcheon Neulpureum Hanwoo has received numerous accolades, including 12 consecutive wins at the Korea National Brand Awards, the Grand Prize at the 2021 Brand Competition, and the 2024 Certification for Excellent Livestock Product Brands.