WINNERS GALLERY

Goongbe, the professional skin care brand for the sensitive and weak skin of babies and kids, received an excellent evaluation for all items in the National Brand Competitiveness Index. It is widely recognized that consumers’ confidence on the unique product quality and safety was the main driving force for its global competitiveness beyond Korea.

Goongbe presents about 40 products in ▲ moisturizing, ▲ cleansing and ▲ sunscreen categories with its knowhow and technologies acquired through researches on babies’ skin. ‘Pri-mmune’, the exclusive baby line representing Goongbe, provides the optimized efficacy for the weak skin of babies on the basis of the Royal Oji Complex™, the patented substance of Goongbe form the secret method of the royal families in the Joseon dynasty for protecting babies’ skin. Royal Oji Complex™ also helps to moisturize and soothe babies’ skin, which is 30% thinner than adults’ skin, and strengthens the baby’s skin barrier with rich ceramide, amino acids, and polyphenol, the essential elements for babies’ skin.

‘Pri-mmune’ enhances the effectiveness of substances while substantially reducing irritation as compared to existing products. ‘Pri-mmune’ applied strict quality standards and thorough testing as the line containing ‘pure prescription’, the most important factor for the weak skin of babies. ‘Pri-mmune’ eliminates allergenic components designated by Ministry of Food and Drug Safety and the EU (European Union) and uses ingredients satisfying food additive standards. The elegant scent is safe even when touching a baby’s mouth. Furthermore, ‘Pri-mmune’ completed world-class quality tests, including ▲ hypoallergenic test for sensitive skin, ▲ allergen free test and ▲ alternative eye irritation test.

Goongbe is consolidating its position as the premium baby skin care market leader, even in global markets. In spite of the recent slowdown in consumer markets in China, Goongbe made the good achievement, including four products that ranked in the Top 10 Sales Products in care category for babies and kids in Tmall, the largest e-commerce platform in China, during Single’s Day last year. Furthermore, Goongbe is stepping up its efforts to expand into overseas markets, completing the registration of 8 ‘Pri-mmune’ products including ‘Pri-mmune Baby Mosturizing Lotion’ to the list of cosmetics for babies and kids in NMPA (National Medical Products Administration) of China this year.

An official of Goongbe said, “Goongbe considers the K-NBA award as an honor this year and once again, thanks for consumers for continuously encouraging Goongbe. Goongbe always keeps its unique principles as a safe and reliable brand on the basis of safe ingredients and through verification and development.”