WINNERS GALLERY

Glami Dawn 808 Interview

Jonghyun Nam

Jonghyun Nam

CEO

Dawn808 became the leading brand for hangover relief drinks with the distinguished efficacy, having continuously been favored for 25 yaers since its launch in 1998.

Dawn808 is the patented drink effectively mixing vegetable ingredients including the alder tree, mountain ash, arrowroot, and jujubes effectively relieving hangovers and protecting liver function.

Favored by the middle-aged group from the beginning, Dawn808 is rapidly expanding its popularity among those in their 20s and 30s. In particular, about 100,000 experienced Dawn808 through anextensive tasting event for college students in Korea in 2023. Glami received a good response through the advertising contest for promoting the brand and encouraging the creative activities of college students who couldn’t enjoy external activities due to the COVID-19 pandemic for 3 years.

Dawn808 is recognized as the friendly brand to the MZ generation (those who were born between early 1980s and early 2000s). Dawn1004, another hangover relief drink of Glami, is very popular among thirsty souls due to the quick powerful effect and definite relief of hangover symptoms.

Meanwhile, Daepyeong Nam Jong-jyeon Invention Culture Award is organized by Happy World Foundation and hosted by Glami. Every Korean who contribute to industrial development with an innovative invention can participate in the Awards. The Awards are a prestigious contest with evaluation and review three times by a judging committee comprised of inventors and professors (prize money 100 Million KRW). The Awards have been held by the chairman Nam Jong-hyeon who experienced the difficulty of inventors since 2012 to encourage and empower promising inventors.

2023 WINNERS