WINNERS GALLERY

As Korean cabbage price plummeted last year, farmers gave up harvesting and the quantity of Korean cabbage increased as there was no way to sell them. Then, Chungcheongbuk-do purchased about 18,000 tons Korean cabbage from manufacturers in the region in order to supply delicious Kimchi at reasonable price using Korean cabbage. Chungcheongbuk-do expected to serve two ends through such attempt, securing farmers’ income and supplying agricultural products from Korea to consumers at reasonable prices.

In particular, Chungcheongbuk-do thought that ‘Eojjeoda Motnani Kimchi’ must have sufficient competitiveness as the joint brand because it contains the value of co-existence and fairness to preserve the authenticity of Kimchi, the unique food of Korea, and enhance the price of farmers.

The Kimchi market size of Korea reaches 1.34 Trillion KRW, with 40% depending on imports. However, consumers’ anxiety on imported Kimchi has been increasing due tot issues related to safety and hygiene.

Thus, ‘Eojjeoda Motnani Kimchi’ secures quality and hygiene because it is made by reliable Kimchi manufacturers in Chungcheongbuk-do (Dongsim, Boseong, Ileokjo Korea, Sansuya, Yesodam, Ikim, JMH, etc.). All ingredients as well as Korean cabbage are produced in Korea so consumers can enjoy ‘Eojjeoda Motnani Kimchi’ with peace of mind. The powerful competitiveness of ‘Ugly Kimchi by Chance’ includes ▲ reliable materials from Korea, ▲ reasonable price, ▲ verified hygiene and safety and ▲ value of co-existence for farmers, manufacturers, and consumers.

Chungcheongbuk-do recorded Kimchi sales of 115 tons just in 3 months because of the explosive growth in orders from big marts and catering companies since its first sales of 10 tons to the Korea Food Service Industry Association in December 2022. In particular, the Korea Food Service Industry Association is becoming a stable sales channel by continuously selling ‘Motnani Kimchi’ through the mutual benefit association for its members.

Moreover, it is expected that sales of ‘Eojjeoda Motnani Kimchi’ willl increase as online sales recently started. Search ‘Eojjeoda Motnani Kimchi’ on any portal sites, and you can get ‘Eojjeoda Motnani Kimchi’ more conveniently. In addition, ‘Eojjeoda Motnani Kimchi’ exported 0.6 tons to Australia in January 2022 and is getting a favorable response. Building on this, Chungcheongbuk-do will continuously expand exports, knocking on the doors of Southeast Asian markets, including Vietnam and Hong Kong.

According to the Korea Food Service Industry Association, imported Kimchi and domestically supplied Kimchi account for 40.5% and 31.2%, respectively, for Kimchi used in the food service industry. The competitiveness of domestically supplied Kimchi is still low. However, as ‘Eojjeoda Motnani Kimchi’ is supplied to the food service industry through food ingredients marts, it will replace a substantial quantity of imported Kimchi. Chungcheongbuk-do will ramp up promotional activities targeting food ingredients marts in Korea as well as in Chungcheongbuk-do.

Accordingly, Chungcheongbuk-do will expand the participation of Kimchi manufacturers in its region along with seven current manufacturers for the stable production of Ugly Kimchi by Chance through the ‘Motnani Kimchi’ by Chance Globalization Movement’ all year round. Furthermore, Chungcheongbuk-do plans to expand and make ‘Motnani Agricultural Products’ its unique brand and the representative products of Chungcheongbuk-do. As expanding ‘Motnani’ items including apples, potatoes, and sweet potatoes, ‘Motnani’ brand will substantially contribute to promoting the local brand and increasing farmers’ income. To this end, Chungcheongbuk-do applied for the trademark registration, including ‘Motnani Kimchi’, ‘Nice Motnani’ and ‘Healthy Motnani’ to be used in the future.