WINNERS GALLERY

Yeomyung 808, the world’s first patented natural tea developed specifically for hangover relief, is a flagship health product that promotes healthy living and happy homes in Korea. Since its launch in 1998, Yeomyung 808 has remained a beloved remedy for 27 year. Mr. Nam Jong-Hyun, Chairman of GRAMMY and the inventor of Yeomyung 808, has continuously improved the formula using natural ingredients and innovative methods each year. GRAMMY has been dedicated to developing life-enhancing natural teas under the belief that “if food cannot cure an illness, medicine won’t either.” Backed by this philosophy, the upgraded Yeomyung 808 (2025 Edition) is now produced in a state-of-the-art, eco-friendly facility, reaffirming its identity as a wellness product. GRAMMY’s other natural hangover tea, Yeomyung 1004, is also gaining attention for its powerful, fast-acting effect that claims to relieve hangovers in just one dose. Thanks to its rapid and powerful effectiveness, Yeomyung has become a must-have item for drinkers, perfect for consumption anytime before or after drinking.

Since its early days, Yeomyung 808 has focused on experience-based marketing and on-the-street tasting events rather than traditional advertising, believing that “the power of marketing comes from the product itself.” Even today, the brand continues to engage in a variety of hands-on marketing campaigns, including beach events and college orientation programs, with a focus on younger audiences, especially university students and office workers.