WINNERS GALLERY

‘Dawn 808’ by Grammy Co., Ltd., the invention patent company (Chairman Nam Jong-hyun), is the first natural tea for hangover relief in the world. Since its launch in 1998, it has been the number one hangover relief brand, contributing to fostering the healthy drinking culture of ‘Happy Homes, Healthy Me.’

Grammy, guided by the belief that ‘illnesses that cannot be cured by food cannot be cured by doctors either,’ focuses intensely on researching natural plant-based ingredients. As a result, it has secured outstanding technological prowess in the invention of ‘well-being health teas.’ Dawn 808 is produced using top-notch environmentally friendly systems certified by HACCP, with health-friendly natural plant-based ingredients and excellent invention technology. From raw materials to production, it is a perfect well-being product that not only relieves hangovers but also contributes to health.

Dawn 808, born from Chairman Nam Jong-hyun’s dedication as a connoisseur, is upgraded annually using natural ingredients. Chairman Nam has been researching and inspecting the product himself every day since its invention, ensuring the quality of the finished product. Dawn 808 focused on marketing using the consumers’ direct experience and the product’s excellence with confidence that ‘the marketing power is the product quality’ rather than advertisements. Various experiential marketing events, such as beach events and university orientations, target consumers in their 20s, including working professionals.