WINNERS GALLERY

Cookcell

Jinsuk Kim

Jinsuk Kim

CEO

Cookcell provides its main products ▲ frying pans, ▲ woks, and ▲ pots in the hybrid form, combining stainless steel and coating. Cookcell presents the differentiated and competitive products with its patented technologies in Korea, Germany, and China.

The global kitchen appliance business environment has changed. The focus has moved from convenience to well-being. However, it’s not easy for consumers accustomed to products enabling easy cooking to change cooking methods and kitchen appliances while giving up convenience. To solve such concerns, many enterprises are striving to develop products satisfying both convenience and well-being. As consumers intensively search for satisfaction, even if the products are expensive, enterprises also fastidiously deliberate durability, convenience, and harmfulness when developing products.

All products of Cookcell have strong structure made with triple-layered stainless steel. Coating materials fill the dotted hexagonal patterns using the hexagonal dot embossing technology. These patterns improve cooking effects and prevent food from sticking to by minimizing the contact area between food and coated surface. Moreover, Cookcell products are safer because the coating materials satisfying US FDA specifications. Moreover, Cookcell products are easy to clean and use longer because the coating, applying the unique patented technology of Black Cube, is not easily removed by friction.

Cookcell’s slogan is ‘Realize innovation enabling everyone to cook by unrivaled technology.’ Cookcell started research and development for coated pans for everyone to use more safely after reading the report that ‘endocrine-disrupting hormones were detected from aluminum frying pans’. Through research and development, Cookcell finally launched hybrid kitchen appliances, enhancing the merits of stainless steel and mitigating its disadvantages.

Cookcell is exporting products to about 20 countries, including the US. Cookcell will expand the markets to Europe and Asia by developing and launching new product lines. Cookcell will find new sales channels, as well as maintaining existing home shopping and offline distribution channels.

An official of Cookcell said, “Cookcell will ceaselessly advance and developa variety of technologies satisfying customers. Cookcell will make kitchens more convenient and safer on the basis of consumers’ confidence.”

2023 WINNERS