WINNERS GALLERY

Compose Coffee

Jinseong Kim

Jinseong Kim

CEO

Korea is called the ‘Republic of Coffee’. As the coffee consumption rate is high, the ‘cost-effective coffee’ market is gaining popularity among consumers. Compose Coffee is selected as the best brand of Korea, as well as the representative coffee house of Korea by offering quality taste at a reasonable price to cope with the market trend. Founded in 2014, Compose Coffee has been rapidly growing, opening about 600 shops last year.

Compose Coffee is equipped with the largest-scale roasting facility in Korea. Compose Coffee provides the best coffee beans to franchise shops at a moderate price by strictly sorting and roasting beans at its facility. Then, consumers can enjoy drinks at reasonable prices. Coffee beans are specialty-class green beans from Brazil certified by the Brazil Specialty Coffee Association (BSCA). Green beans from Brazil are evaluated to be full-bodied and have a rich texture.

In accordance with the consumers’ trend preferring ‘Iced Americano’, even if being frozen stiff, Stone cold Americano’, Iced Americano sales of Compose Coffee increased by 54% over the same period in the last year. Compose Coffee made the remarkable achievement, selling two glasses of coffee per second. The Iced Americano of Compose Coffee harmonizes the savory and soft taste with a dark and sweet chocolate flavor. Moreover, Compose Coffee never misses healthy and delicious drinks. Through such endeavor, four kinds of new strawberry drinks sold 400,000 glasses in just one month, in February this year.

Compose Coffee also endeavors to for co-prosperous management with franchise shops as well as quality customer service. As designating the actor Jeong Hae-in as the advertising model, Compose Coffee covered the costs for a variety of promotional activities as well as advertising shoots and broadcasts. It shows the effort of Compose Coffee for promoting co-prosperity and alleviating the burdens of franchise shops.

2023 WINNERS