WINNERS GALLERY

Daesang’s flagship food brands, Jongga and Chungjungone, were named No. 1 in the Kimchi and Food Co-Brand categories, respectively, at the 2025 16th Korea National Brand Awards (NYF K-NBA), earning dual honors for the second consecutive year.

The Korea National Brand Awards, hosted by New York Festivals, one of the world’s top three advertising festivals, has been recognizing Korea’s most competitive brands since 2010. This year marks its 16th edition. The highest-ranking brands in each category are awarded based on their National Brand Competitiveness Index (NCI), which is calculated using key evaluation criteria including △ brand awareness, △ brand identity, △ customer satisfaction and loyalty, and △ global competitiveness. This year, ‘Jongga’ and ‘Chungjungone’ both received high marks for △ brand image, △ product quality, △customer loyalty, and △ global market strength.

‘Jongga’, Korea’s first packaged Kimchi brand, earned an NCI score of 76.57, placing it at the top of the Kimchi category. Since its debut in 1988, ‘Jongga’ has maintained a strict commitment to using 100% domestically grown Korean ingredients. The brand sets the standard for consistent flavor and quality through rigorous quality control and HACCP-certified food safety systems. Now recognized as Korea’s representative Kimchi brand, Jongga exports to over 80 countries including the U.S., Europe, Taiwan, and Hong Kong, leading the global expansion of Korean Kimchi. In 2022, ‘Jongga’ became the first Korean food company to establish a large-scale Kimchi manufacturing facility in Los Angeles, accelerating its global growth strategy.

Chungjungone, a comprehensive Korean food brand, ranked No. 1 in the Food Co-Brand category with an NCI score of 78.36. Chungjungone develops delicious and nutritious products by analyzing components and characteristics of clean and fresh natural raw materials. Since its launch in 1996, Chungjungone has expanded its differentiated product line by responding to evolving consumer trends.

Daesang is favored by consumers for its differentiated product lineup, ranging from essential cooking ingredients to ready-to-eat meals, including △ ‘Hommings’, a leading convenience food brand with a variety of products featuring soups, main dishes, fried rice, and dumplings which caters to evolving dining trends, △ ‘Sunchang’, a fermented paste brand that modernizes traditional flavors, △ ‘Haetsal Dameun’, a soy sauce brand known for its rich taste and deep flavor through fermentation and natural aging, △‘Matseonsaeng’, a seasoning specialist brand, △‘Hongcho’, a fruit-fermented vinegar drink base, and △‘Curry Queen’, a premium curry brand.

Bak Eun-young, Head of the Food Business Unit at Daesang, commented,
“We are honored and delighted, as winning dual honors for two consecutive years is a clear testament to the growing trust and support of our consumers. We’ll continue to deliver differentiated brand experiences that reflect the evolving tastes and preferences of customers both in Korea and abroad, in line with our reputation as a leading Korean food company.”