NEWS
CEO Ellen Smyth of New York Festivals discussed the major pending issues with CEO Hocheon Yu of the Brand Resource Consulting, its partner, in Las Vegas on April 26.
They agreed that New York Festivals and Brand Resource Consulting must endeavor to identify approaches to strengthen cooperation more than ever on the basis of the resources and capabilities of each party and to contribute to mutual prosperity.
In particular, both parties agreed to actively review and implement Korean Excellence (Product) as a part of their ceaseless endeavors for the development and growth of Korea Awards projects, including Korea National Brand Awards. Moreover, both parties promised progressive cooperation for other necessary matters.
Korean Excellence Awards
● Summary
① Ranked the Top 50 Best Products in Global Korea every year
② Announced in October every year
③ Evaluation criteria Evaluate the innovative value of R&D, design, quality, marketing, domestic production, exports, etc
● Category
① ICT Area ② Health Care Area ③ Sport & Leisure Area
④ Lifestyle Area ⑤ Video Experience Area
● Selected Product Announcement Content
① Company Name ② Product Name ③ Model No.
※ Export Exhibition Hall Operation
