Opened in 1989, Lotte World Adventure is the top theme park in Korea, leading the industry with new content. On the basis of theme park operation knowhow accumulated for 34 years, Lotte World became the best entertainment enterprise in Korea successfully managing ▲ Lotte Water Park, ▲ Lotte World Aquarium, and ▲ Lotte World Tower Observatory Seoul SKy.
K-NBA evaluated the brands representing culture, industry and region, the core components of national image, in various aspects. Goesan-gun became the ‘national brand’ for an eco-friendly organic farming city with great evaluation results in awareness, representativeness, satisfaction, loyalty, global competitiveness, and preference.
KB Financial Group contributes oto the development of K-Sports by continuing and earnest support for promising athletes in winter and summer sports. Skaters Cha Jun-hwan and Yi Hae-in made history for Korean figure skating, winning silver medals at the same time in the World Championships. It has been 10 years since Korea figure skater, Kim Yeon-a won a medalin the World Championship after Kim Yeon-a. The growth of two skaters called ‘Yeon-a kids’ was based on the reliable and continuing support by the KB Financial Group started from Kim Yeon-a in 2006.
DB Insurance executed the acquisition agreement for VNI (Vietnam National Aviation Insurance), ranked 10th in the damage insurance market in Vietnam on February 22, 2022. DB Insurance took over a 37.32% stake of PTI (Post & Telecommunication Insurance), Vietnam, ranked 5th (3rd at present) in market share in 2015. DB Insurance acquired a 75% stake of VNI securing the control of the company. VNI, established in 2008, is the good damage insurance company achieving a high growth rate and profitability for five recent years. VNI ranked 10th among 32 damage insurance companies and 3rd in the automobile insurance market (1st in statutory automobile insurance) with a market share of 3.7% as of 2021. In particular, VNI is recognized for its ability for potential growth because of the nationwide sales network and compensation infrastructure.
Hyundai Livart is the brand enhancing new values to everything in the house. Hyundai Livart is earnestly advancing as the ‘total interior’ enterprise proposing living spaces to customers including ▲ kitchen, ▲bath, ▲construction materials, ▲remodeling, and ▲global premium home furnishing.
K-NBA Award verified that Uljin Crab, the representative brand of Uljin-gun, was highly recognized by consumers.
The crab preferred by everyone is popular as a healthy food because of the effectiveness of strengthening bones with rich vitamins, amino acids, and chitosan.
Goongbe, the professional skin care brand for the sensitive and weak skin of babies and kids, received an excellent evaluation for all items in the National Brand Competitiveness Index. It is widely recognized that consumers’ confidence on the unique product quality and safety was the main driving force for its global competitiveness beyond Korea.
Opened directly managed restaurant No. 1 on the 32nd street in Manhattan, New York in 2017, BBQ has been operating over 150 restaurants in 22 states, including restaurants in Chicago and Los Angeles, and plans to increase to over 200 restaurants this year.
Opened in 2004, Christian Memorial Park is positioned as the representative memorial hall of Korea with the burial capacity of total 39,122 by adding 4,000 burial facilities in November 2009 and about 15,000 burial facilities in August 2016 .
Yeosu is the city of romanticism and healing with superb nature and landscapes, including Hallyeohaesang National Marine Park and Dadohae National Marine Park, the clean ocean of the southern coast, and a lukewarm climate. Yeosu is filled with the famous places of romanticism, including Hyangiram Hermitage with the praying hope of sunrise, Dongbaekseom Island, Odongdo Island, Geumodo Island, with vertical rocks of fantastic shapes, Kkotseom Sang/Hahwa-do Islands, and Gasari Eco Park, with fantastic field of reeds.
As Korean cabbage price plummeted last year, farmers gave up harvesting and the quantity of Korean cabbage increased as there was no way to sell them. Then, Chungcheongbuk-do purchased about 18,000 tons Korean cabbage from manufacturers in the region in order to supply delicious Kimchi at reasonable price using Korean cabbage. Chungcheongbuk-do expected to serve two ends through such attempt, securing farmers’ income and supplying agricultural products from Korea to consumers at reasonable prices.
Seegene Medical Foundation keeps innovating to fulfill its vocation ‘improvement of happiness and health of people in the world’. Accordingly, Seegene Medical Foundation developed the next generation diagnostic check system on the basis of the Artificial Intelligence technology as well as forming the smart lab with the largest laboratory computerization system in Korea and applied it to medical examinations.
Dawn808 became the leading brand for hangover relief drinks with the distinguished efficacy, having continuously been favored for 25 yaers since its launch in 1998.
2023 K-NBA is the prestigious award selecting the best brands of Korea through fair a examination by experts and by direct voting by consumers. Goesan Clean Red Pepper is honored by winning the award in the agricultural specialty red pepper brand. Produced in the alpine region 250m above sea level, with huge daily temperature range, Goesan Clean Red Pepper has clear color and a unique and delicious taste and scent. Goesan Clean Red Pepper gets a favorable response as it has thick skin and good texture.
K-NBA, selecting the most valuable and competitive national brands of Korea as the national assets is the awarding ceremony jointly held by New York Festivals, one of World Top 3 Advertising Festivals, and the Korean Steering Committee of K-NBA.
Cookcell provides its main products ▲ frying pans, ▲ woks, and ▲ pots in the hybrid form, combining stainless steel and coating. Cookcell presents the differentiated and competitive products with its patented technologies in Korea, Germany, and China.
Greeting its 10th anniversary since its change to a national university this year, Incheon National University started as a private university in 1979, became a municipal university in 1994, and finally changed itself to a national university in 2013. The entire campus of the university was transferred from Jemulpo to Songdo International City in 2009 and Incheon National University completed its transformation and innovation by integrating Incheon University and Incheon College in 2010.
Woori Card has been establishing the ‘brand core values’ and ‘brand essence’ on the basis of ‘being Woori’, even during the COVID-19 pandemic and the global economic recession. Woori Card enhanced communication with clients by developing and providing differentiated services on the basis of the brand core values and brand essence, and such achievement is widely recognized.
Goodtrae has been winning the award for 12 consecutive years. Goodtrae, developed in 2003, approves the use of the joint brand for businesses passing strict examination criteria, including ▲ history of farming, ▲ internal quality management, ▲ manufacturing facilities, ▲ distribution status and ▲ external credit rating for realizing the brand value ‘good products from good fields’. Goodtrae has been continuing its strict quality management by approving 62 businesses to use the brand in the 10th term of examination in January 2023.
U+TV, the IPTV service of LG Uplus, changed itself to an OTT (Over The Top: providing media contents online) TV service in November 2022. OTT TV presents a wide range of popular content, including OTT, such as Netflix, Disney+, YouTube, Children’s Land, and Homet Now for LG Uplus.
Mirae Asset has been the independent investment specialist group, ceaselessly pursuing financial innovation on the basis of through enterpreneurship since its founding in 1997. Mirae Asset Group is operating 39 local enterprises and offices in 16 regions at present, continuously expanding the global network for 26 years.
KIA Members, the membership brand implemented by KIA for the first time in the automotive industry in 2006, provides custom membership services for electric cars, launching the ‘KIA EV Members’ in 2021 and ‘KIA EV Members Taxi’ in 2022.
KIA Members, the membership brand implemented by KIA for the first time in the automotive industry in 2006, provides custom membership services for electric cars, launching the ‘KIA EV Members’ in 2021 and ‘KIA EV Members Taxi’ in 2022.
“We became the national opera company by presenting performances over 400 times, including regular performances and three special performances every year for 37 years.”
The Honam Opera Company, led by President Jangnam Cho, was founded in 1986 for the globalization of Korean music and the development of the local opera culture.
Master Sulnyeo Park has devoted her life to Hanbok.
Master Park has dedicated all of her strength for the popularization and globalization of Hanbok for the past 40 years.
“The works by EMK Musical Company contain production knowhow, allowing for the re-interpreting each part of a musical, including direction, stage, costumes, and lighting. Unlike the existing replica approach most companies use when reproducing overseas works.”
The use of the brand Hongcheon Neulpureum Korean Beef is allowed through diverse criteria. Hongcheon Neulpureum Korean Beef is produced only by using calves born through artificial insemination using superior sperm for high-quality meat of pure-blooded or higher level cows. Steers are fattened up for over 30 months. Only Class 1 meat or higher among the Korean beef can get the Hongcheon Neulpureum Korean Beef brand.
Cheongsong-gun produces over 60,000 tons of high-quality apples per year on an area of 4,000ha. Cheongsong-gun is a mountainous area, over 250m above sea level, and forest accounts for 82% of the total land area. The daily temperature range is 13.4℃, so temperatures varies greatly. Cheongsong is the most optimum district for apples because the oceanic and inland climates exist together. In particular, ‘Cheongsong Apples’ have firm texture and rich juice with superb storage properties, allowing them to keep freshness for a long time. The Cheongsong Apple brand was developed by Cheongsong-gun and registered in the Korean Intellectual Property Office in 1994. Cheongsong Apple is the brand widely known among gourmets with the slogan ‘masterpiece by nature’.
The nature and scenery, including Hallyeohaesang National Marine Park and Daedohae National Marine Park, with a mild climate in all seasons and the geographical advantages of 365 islands and the uncontaminated sea along the southern coast are the best competitivenesses of Yeosu. Visitors can enjoy a trekking course along the coast filled with the unique attractions of Yeosu, take part in marine sports, and experience healing with a variety of cultural content, highlighted by the magnificent night sea of Yeosu. In particular, Yeosu will have the opportunity to be widely acknowledge for its dignity and status again through the ‘2026 Yeosu International Islands Expo’.
Gangnam-gu created ‘MeMeWe Gangnam’, the first style brand among local authorities in 2020. The style brand contains the values and messages pursued by the city and shows the unique identity of the city, like ‘I♡NY’ for New York and ‘I am sterdam’ for Amsterdam.
Saenggeojincheon rice, one of five agricultural specialties of Jincheon-gun, is recognized for its superior taste, glossiness, and chewy texture. Jincheon-gun deeply appreciates this as Saenggeojincheon rice was recognized for its superiority.
Yangpyeong-gun is the district where multiple regulations are applied as a water source protection area. For overcoming the restriction of multiple regulations, Yangpyeong-gun declared eco-farming for the first time in Korea and uses the brand ‘Clean Water Yangpyeong’ for eco-friendliness.
Yangpyeong-gun devotes itself to enhancing the brand value and image of Yangpyeong-gun and to make a variety of agricultural products and specialties directly linked to farmers’ income.
Progressively starting the distribution of eco-friendly vehicles from 2016, Daegu pursues the goal of becoming an eco-city with the fastest rate of increase of electric vehicles in Korea, with over 10,000 new electric vehicles in the past 4 years. Daegu realized diverse achievements, including the top electric vehicle distribution rate (number of electric vehicle to population) among the metropolitan cities, the largest expansion of distribution of public and super-rapid charging stations, and the ‘Exemplary Electric Vehicle City Prize’ (2019) at the International Electric Vehicle Symposium and Exhibition due to the 24-hour operation of the charging station control center. Daegu can be recognized as the leading electric vehicle city because of the extensive response from its citizens.
The brand ‘Gyullojangsaeng’ is a portmanteau of Jeju tangerine and perpetual youth. It embodies the appearance of a crane, one of Ten Longevity Symbols, dynamically soaring high with wings broadly opened. Gyullojangsaeng was created as the representative brand of the Jeju Agricultural Cooperative Federation in 2015 through a development processes, including conducting surveys with those engaged in the tangerine industry and holding a naming contest to prevent consumers from being confused due to many individual brands. This strengthened the brand for Jeju tangerines and enhanced the market competitiveness. The tangerine is recognized as a healthy food in accordance with research results pointing out that tangerines are effective against oxidation, cancer, and obesity as well as being an important source of diverse kinds of vitamins, minerals, and dietary fiber.
Goesan-gun has been intensively promoting organic farming on the basis of clean nature and environment. Goesan-gun was declared as an organic farming province in 2012, a first in Korea, and attracted over 10,000 visitors to the 2015 Goesan International Organic Industry Expo. As such, Goesan-gun has been leading the organic industry in Korea.
Gang Wonder Mall is the online e-commerce platform where about 800 small and medium enterprises and small business owners sell about 18,000 kinds of goods, including agricultural, livestock, and forest products. Gang Wonder Mall has been the leading online e-commerce provider in Gangwon-do, with sales of over KRW 10 Billion for 4 consecutive years.
Hyundai Livart delivers values beyond the furniture through differentiated products and services. As the name Livart (Live+Art) means ‘design life with art’, Hyundai Livart is creating furniture with sincerity for customers to feel the value from selecting Livart, as if walking together with customers in their life. Hyundai Livart pursues not manufacturing furniture that looks good only but also manufacturing furniture properly and exquisitely, even in the invisible parts.
Hansamin, Nonghyup Red Ginseng, was established to produce, distribute, and develop safe and reliable red ginseng products with a 100% investment from the Korean National Agricultural Cooperative Federation for the development of the ginseng industry and to increase the actual profits of farmers. Hansamin devotes itself to making a contribution for activating the national economy through the development and growth of agriculture and on strengthening the national health with functional health products.
Christian Memorial Park takes the initiative to expand the funeral and cremation culture by inducing the change from an unreasonable burial culture to cremation and enshrinement facility while settling down the Christian-style funeral and cremation culture. Christian Memorial Park started with an enshrinement facility with 19,000 columbarium niches as well as a variety of auxiliary facilities, including 8 memorial halls, a cemetery for burial, a chapel, and a lounge. Now, Christian Memorial Park has advanced enough to provide the best services and enshrinement system with modern facilities for the deceased enshrined in our park and their families. With total 39,122 columbarium niches, Christian Memorial Park is positioned as the representative memorial park in Korea.
Incheon National University has been advancing as a national university corporation since its founding as a private college. Such innovation was enabled by the great endeavors of the state, the Incheon metropolitan government, Incheon communities and members of the university. On, the basis of innovation, Incheon National University had remarkable achievements, including being ranked 20th in The World University Rankings in 2022, and 26th in WURI (World’s Universities with Real Impacts) in 2021.
Walkerhill Hotel is a leader in the hotel industry, presenting the best experience in general lifestyle fields, including pleasant relaxation in nature, leisure, culture, and food. Since its establishment in 1963, Walkerhill Hotel has been providing service for relaxation, culture, and business in nature in the downtown area. Walkerhill Hotel renovated and reopened under its new brand ‘Walkerhill Hotels & Resorts from January 1, 2017. Walkerhill Hotel has been developing content and programs to awaken the senses of customers through innovative services, available only at Walkerhill, as well as making the best use of its natural environment and geographical advantages, including the close distance to downtown.
Glami manufactures and sells Dawn808, the patented natural tea to relieve hangovers. With the management philosophy that diseases can’t be treated by a doctor when they can’t be treated by food and the belief that tea revitalizes life, Glami is specialized in realizing the dream of longevity for all people through natural vegetable materials and patented technologies.
Founded in 2010, Anyone is specialized in manufacturing materials, including high-tech electronic components for mobile devices, displays, semi-conductors, and adhesive tapes for specific environments, such as home appliances, automotive, and battery cell for electric vehicle. In particular, Anyone has the leading technology in waterproof tapes used to secure waterproof function in mobile devices.
Seegene Medical Foundation, the medical institute specialized in disease screening, conducts diagnostic tests for medical researches and clinical examination using medical test equipment. Seegene Medical Foundation is advancing as the specialized medical institute through 5 core values, quality management, righteous management, human resource development, R&D, and social contribution for its goal ‘global standards for disease screening’.
The main competitiveness of Saramin is the service progressively reflects the users’ needs over time on the basis of its technology. The representative services include the ‘Saramin Recommendation’, which AI recommends well-matched workers and the ‘Self-Introduction AI’, analyzing and interpreting the sentences and coaching for the first time in theindustry. As untact employment became the main trend due to the COVID-19 pandemic, Saramin has been quickly coping with the change in job market, including the launch of a video interview service, which Saramin developed using AWS chime for the first time in the industry.
Bodyfriend is practicing the ‘Super Gap in Five Senses’ strategy, securing the gap which competitors can never follow in , technology, design, quality, service, and customers’ satisfaction. In particular, Bodyfriend continues bold investment on R&D, about KRW 80 billion in the latest 5 years, including over KRW 20 billion in 2021. R&D has been performed by 3 organizations, the Technology Research Institute, the Design Laboratory and the Medical R&D Center. The free after-sales service for up to 5 years is also a unique feature of Bodyfriend.
Mirae Asset Group has a management philosophy emphasizing outstanding individuals looking to the future with an open mind. Mirae Asset pursues the consistent values to offer meaningful existence to each one. The management philosophy is the spirit which is the basis of Mirae Asset and the everlasting intention point to pursue.
As the global investment export group, Mirae Asset pursues the value to be the company making clients happy through its vision ‘devoted to peaceful old age and the successful asset management of clients.
The digital transformation strategy team was organized in 2020 to implement 3 strategies, ▲flexible business support, ▲efficiency-oriented IT environment formation and ▲ digitalization focusing on customers’ behaviors. With the first untact smart store in the industry, Lotte Duty Free Shop has been changing the offline shopping environment of existing duty free shops to the online shopping environment through a variety of activities, including smart receipts, the overall renewal o thef online platform and the launch of ‘First Sogong Avenue’, the first online high-end duty free shop in the world. Actually, the sales in the online duty free shop increased by 10% just in 1 year, from 34% in 2019.
As the communication with outside world is reduced due to the COVID-19 pandemic and it is obvious that social connections are disappearing due to the rapid increase of single person households, matchmaking agencies are changing from an agency where people visit because it is difficult to find a partner to an agency to find the opportunity to meet someone. Beyond the concept of ‘matchmaker’, matchmaking agencies are in the process to be enterprise by developing couple managers with specialty based on scientific systems and an enormous amount of data.
Along with ESG management trends, which are the latest issue, the trend of eco-friendly vehicles has been intensified in the automotive industry. Diverse changes in the mobility field, including autonomous navigation vehicle and UAM (drone taxis), as well as the improvement of marketability, implementation of infrastructure, and a freeze on charging costs are happening at the same time, so the automotive market is entering into another phase.
The phrase above is written on the cover page of the moving service manual distributed to all KGB moving agencies in Korea. It’s also the management philosophy. KGB Logistics Company has been implementing innovative systems, including the real-name moving service, direct trade, the small business owner system, and the standard rate system. KGB started the moving and packing service in 1986, as the first in Korea.
Enterprises can continue their promotion and marketing activities for global buyers and find new buyers using our platform. Furthermore, as a Good Agency for Government Projects for about 20 years, as noted by the Ministry of Trade, Industry and Energy and the Ministry of SMEs and Startups, EC Plaza extensively supports customized global marketing service for small and medium businesses needing help in global market exploration and marketing to export agencies and contributes to the stable and successful entry into global markets.
CEO Hong said, “the overall awareness of the bathroom space has been changing. In particular, as people stayed home longer than any other period, due to the COVID-19 pandemic, home interior design substantially changed, including the bathroom.” Designs maximizing a sense of happiness and materials inspired from nature have become important. Especially, as consumers have been showing more interest in self management and health, bathrooms have become the most important space in a home.