‘Toongso Whistles’ was performed at the M Theater of the Sejong Center for the Performing Arts from November 11 to 27, 2024, and was also named one of the “Top 3 Plays of the Year” by the International Association of Theatre Critics Korea in the same year.
Namdo Mall, the official online shopping mall of Jeollanam-do Province, has been selected as the top brand in the agricultural and specialty products category at the 2025 16th Korea National Brand Awards (NYF K-NBA).
Uljin Snow Crab, renowned for its exceptional quality and distinctive taste, is a favorite among consumers. These crabs are harvested from the Wangdolcho waters off the coast of Uljin, where the cold and warm ocean currents meet.
Goesan-gun has won the Korea National Brand Award (NYF K-NBA) in the “Eco-friendly Organic City” category for 13 consecutive years and in the “Red Pepper Brand” category for 3 consecutive years.
Hongcheon-gun is the largest administrative district in Korea, with an area three times the size of Seoul. Most of this vast land is mountainous. The safe food brought in such an ideal natural environment is Hongcheon Neulpureum Hanwoo.
Sunplus is Korea’s only nationwide joint fruit brand, developed in 2003 by the Korea Fruit Agricultural Cooperatives Association. It was developed to create a domestic fruit brand capable of competing with global leaders.
The joint brand Goodtrae of Buyeo-gun, Chungcheongnam-do Province, has been awarded first place in the Joint Brand category at the “2025 16th Korea National Brand Awards (NYF K-NBA),” becoming the only local government in Korea to win the top honor for 14 consecutive years.
Incheon’s tap water brand, Incheon Haneulsu, has been awarded the Grand Prize in the Tap Water category at the “2025 16th Korea National Brand Awards (NYF K-NBA)” for the third consecutive year.
Chungcheongbuk-do’s initiative “Working Bappeo”, a senior-community symbiosis project and the first of its kind in Korea, is evolving beyond a simple welfare policy to become a recognized social brand.
Goesan-gun has won the Korea National Brand Award (NYF K-NBA) in the “Eco-friendly Organic City” category for 13 consecutive years and in the “Red Pepper Brand” category for 3 consecutive years.
Jincheon in Chungcheongbuk-do has been gaining attention as a “convergent premium region” due to its remarkable achievements in the fields of culture, tourism, and sports. In the cultural sector, Jincheon opened Korea’s first-ever multi-functional story content complex, the K-Story Creation Cluster, which integrates writing, accommodation and education functions in June 2024. This facility provides creators with a creative environment and positioning itself as a central hub for Hallyu content.
Yeosu, the romantic and healing city and an international marine tourism and resort destination, boasts 365 beautiful islands and a mild climate all year round. The breathtaking natural scenery including Hallyeohaesang and Dadohaehaesang National Marine Parks, and the pristine southern coastal waters are truly one-of-a-kind resources of Yeosu.
Cheongju City is making strides toward becoming “the most business-friendly city in Korea” by providing comprehensive support including △funding and market expansion support, △business support task forces, and △nurturing innovative future-growth industries.
To enhance Seoul’s urban competitiveness and take a leap toward becoming a “Global Top 5 City” where people from all over the world want to live, visit, and invest, the city initiated the development of a new brand that clearly expresses its identity and charm starting in August 2022.
Seegene Medical Foundation, a specialized medical institution for disease testing, is continuously innovating under the mission of ‘enhancing human health and happiness’. It has established the Smart Lab, equipped with the largest automated testing system in Korea, and has developed next-generation diagnostic testing systems based on Artificial Intelligence (AI) technology for application in the testing sector.
Visang Education is the representative education service provider, creating new global education models in the educational publication and the Edu Platform fields.
Yes24 (yes24.com) started as the first Internet bookstore in Korea in 1998. With a commitment to continuously strive for customer satisfaction, it has maintained its position as the top online bookstore for 25 years. Now, it aims to transform into a ‘culture content platform’ that inspires life from the leading position as a domestic online bookstore.
Together, produced by Binggrae, is Korea’s first authentic ice cream brand, launched in 1974. Binggrae, which began its dairy business in 1972, set out to develop a premium ice cream made with fresh milk instead of powdered milk.
Cuckoo, a leading home appliance company, has enhanced its market presence with a diverse product lineup that spans from kitchen appliances to lifestyle electronics, built on 47 years of accumulated technological expertise.
LOTTE HIMART is evolving into a home and Lifestyle Retailer for consumers seeking everything from premium home appliances to convenience systems for a better quality of life.
Hyundai Livart has recently launched ‘Vermilion’, a new addition to its premium brand, the ‘Livart Meister Collection’. The Vermilion line is a high-end bedroom furniture series inspired by the vibrant red cliffs of ‘Vermilion Cliffs’ in Arizona, USA. It is characterized by its use of solid wood and natural leather, enhancing both detail and durability.
Hyundai Duty Free has been awarded the top prize in the duty-free category at the 2025 16th Korea National Brand Awards (NYF K-NBA).
Siwon School has been honored with the 2025 16th Korea National Brand Awards (NYF K-NBA) for the 11th consecutive year. The Korea National Brand Awards, organized by the New York Festivals, is an awards ceremony that recognizes and announces the most valuable and competitive brands among Korea’s assets.
Completed in 2004, Christian Memorial Park was established to promote Christian-style burial culture and actively support land-use efficiency policies.
Yeomyung 808, the world’s first patented natural tea developed specifically for hangover relief, is a flagship health product that promotes healthy living and happy homes in Korea. Since its launch in 1998, Yeomyung 808 has remained a beloved remedy for 27 year.
Since its launch in March 2019, HiteJinro’s TERRA has recorded the fastest initial sales growth among domestic beer brands. Despite the challenges of the COVID-19 pandemic, TERRA has maintained an impressive five-year average annual growth rate of 17%.
Chamiseul made its debut in the Korean soju market in October 1998. Within just two years of its launch, the brand captured over 50% of the national Soju market share.
The Korea Agro-Fisheries & Food Trade Corporation (aT) has become the first public institution to win the ESG Management award in the public sector for two consecutive years at the 2025 16th Korea National Brand Awards (NYF K-NBA). The New York Festivals, one of the world’s top three advertising festivals, introduced the public sector ESG (Environmental, Social, and Governance) Management category starting last year.
Chungbuk Development Corporation (CDC) has been awarded 1st place in the Creative Management category at the 2025 16th Korea National Brand Awards (NYF K-NBA). As part of its creative management initiatives, CDC transformed the long-abandoned site of the former Cheongju Girls High School, which had been left idle for 36 years in the heart of Cheongju, into the new independent headquarters of the Korean Teachers’ Credit Union.
Seoul Business Agency(SBA), Seoul’s leading support organization for small and medium-sized enterprises(SMEs) celebrates its 27th anniversary this year.
Established in 2001 as Korea’s first cyber university, Kyung Hee Cyber University has been chosen by over 50,000 students over the past two decades.
On the occasion of its 30th anniversary, Kyungbok University declared Vision 2030, ‘Cultivating Talents, Training Champions!’ With this, the university presented its development strategies; △ completing a digital transformation as the university’s digital strategy, △constructing tailored services from a student success perspective as the student success strategy, △strengthening the brand through global network activities as the internal and external expansion and sharing strategy, and △ensuring sustainability through ESG management.
Incheon National University (INU) has been awarded the top prize in the National Flagship University category at the 2025 16th Korea National Brand Awards (NYF K-NBA) for the fourth consecutive year.
LG Electronics applied the clean case completing antibacterial treatment at the back of the heat exchanger where lots of moisture is formed.
Opened directly managed restaurant No. 1 on the 32nd street in Manhattan, New York in 2017, BBQ has been operating over 150 restaurants in 22 states, including restaurants in Chicago and Los Angeles, and plans to increase to over 200 restaurants this year.
Goongbe, a premium skincare brand dedicated to infants and sensitive skin, has once again proven its excellence by winning the 2025 16th Korea National Brand Award (NYF K-NBA)—marking its seventh consecutive year of recognition.
To commemorate its 60th anniversary, Samyang Foods has completely revamped the taste and design of both Samyang Ramen and Samyang Ramen Spicy flavors.
Dongwon F&B’s Yangban brand has established itself as a leading Korean-style home meal replacement (HMR) brand, captivating not only Korean consumers but also palates around the world.
Dongwon F&B is a comprehensive food company that has been responsible for the nation’s dining tables with a wide range of products, including Korea’s first tuna can, ‘Dongwon Tuna’, processed seafood, canned ham, frozen and refrigerated foods, dairy products, functional health supplements, and home meal replacements (HMR).
Daesang’s flagship food brands, Jongga and Chungjungone, were named No. 1 in the Kimchi and Food Co-Brand categories, respectively, at the 2025 16th Korea National Brand Awards (NYF K-NBA), earning dual honors for the second consecutive year.
Daesang’s flagship food brands, Jongga and Chungjungone, were named No. 1 in the Kimchi and Food Co-Brand categories, respectively, at the 2025 16th Korea National Brand Awards (NYF K-NBA), earning dual honors for the second consecutive year.
Founded in 1969, NH Investment & Securities has solidified its position as a comprehensive financial investment company by building a differentiated service offering and a broad portfolio in the face of a rapidly evolving financial landscape.
Lotte World Adventure, Korea’s first and largest indoor theme park since its opening in 1989, is a multi-cultural space offering a wide range of immersive experiences. In recent years, the park has been continuously expanding its business and content portfolio to deliver even more differentiated experiences.
LG U+ won the grand prize in the Internet Bundled Services category at the 2025 16th National Brand Awards of Korea (NYF K-NBA). This marks the company’s 13th consecutive year of winning the National Brand Award since its first win in 2013.
Last month, DB Insurance (represented by Jeong Jong-pyo) saw an upgrade in its credit rating from the world’s largest credit rating agency, S&P (Standard & Poor’s). The rating was raised from A (Stable) to A+ (Stable), the first upgrade since 2018.
KB Financial Group strives to practice mutual prosperity and fulfill its social responsibilities. The group aims to support small business owners, and small to medium-sized enterprises to enhance their competitiveness and facilitate growth. Through this, KB Financial Group promotes the self-reliance and growth of local communities and pursues the development of economic ecosystems connected to local communities.
SK Securities ranked first in the National Brand Competitiveness Index (NCI) in the ESG Management (Responsible Management) category at the 2025 16th National Brand Awards of Korea (NYF K-NBA), marking its third consecutive win. The New York Festival’s National Brand Awards honor the most competitive brands in Korea, recognized as national assets.
Walkerhill Hotel & Resort has once again proven its status as a leading hotel in Korea by securing the top spot for nine consecutive years in the 2025 16th Korea National Brand Awards (NYF K-NBA) in the Hotel & Resort category.
Kia Members has been awarded the top prize for 14 consecutive years in the 2025 16th Korea National Brand Awards (NYF K-NBA) in the automotive membership service category, making it the longest-running winner in the membership sector in the industry.
Siwon School has won the grand prize in the Foreign Language Education category in the 15th Korea National Brand Awards for the 10th consecutive year. Siwon School develops and offers optimal foreign language learning content tailored to learners’ levels and ages. By providing such convenient content, its efforts have been recognized. Being selected for the grand prize attests to this achievement.
For over 40 years, Cuchen (CEO Park Jae-soon) has been presenting premium home appliances with both functionality and design, leveraging expertise accumulated over the years. Particularly renowned as a leading brand in the rice cooker market in Korea, Cuchen has expanded the horizons of the market by incorporating innovative technology and trendy designs tailored to customer lifestyles.
Incheon’s tap water brand, ‘Incheon Sky Water,’ has been awarded the grand prize for two consecutive years in the tap water brand category at the 15th National Brand Awards of Korea. In 2022, Incheon citizens participated in a public contest to name the water brand to convey the idea of reliable, safe, and healthy tap water, eventually choosing ‘Incheon Sky Water,’ which means clean water bestowed by the sky of Incheon, a leading international city with its own international airport.
The INUS is a bathroom specialist brand that presents trendy luxury bathroom experiences. The INUS has been producing high-quality products based on internal customer satisfaction standards stricter than national standards (KS).
Yes24 (yes24.com) started as the first Internet bookstore in Korea in 1998. With a commitment to continuously strive for customer satisfaction, it has maintained its position as the top online bookstore for 25 years. Now, it aims to transform into a ‘culture content platform’ that inspires life from the leading position as a domestic online bookstore.
Goesan County, located in a mountainous highland area at an elevation of 250 meters, is the clean region with significant temperature fluctuations between day and night. The clean red peppers produced in Goesan County are popular for their vibrant color and unique flavor and scent.
Global restaurant franchise Genesis BBQ Group (“BBQ”) is experiencing explosive growth in the U.S. market. As of 2023, BBQ operates over 150 stores in 22 states and plans to expand to over 200 stores within the year.
Hongcheon County in Gangwon Province is a pristine area mainly composed of mountains. Located amidst the Taebaek Mountain Range, Hongcheon boasts the clear and pure Hongcheon River and well-preserved ancient forests. Raised in such a clean and pristine environment, ‘Hongcheon Neulpureum Hanwoo’ is renowned for its safety as food.
Hyundai Livart leads the domestic premium furniture market with creative designs, top-notch materials, and technology. Departing from the conventional and uniform designs in the domestic furniture market, Hyundai Livart has focused on differentiation as the core design direction.
The Korea Agro-Fisheries & Food Trade Corporation (“the Corporation”) is a public institution responsible for the nation’s food supply. In 2021, it laid the foundation for ESG (Environmental, Social, Governance) practices through the declaration of ‘ESG Management.’ In response to the climate crisis, it introduced the ‘Low Carbon Diet Campaign,’ a citizen-participation campaign, and spread it as an international campaign through the declaration ceremony of ‘Global Green Food Day’ in September 2022.
‘Ilmu’ of the Seoul Metropolitan Dance Company is a contemporary reinterpretation of the royal ancestral ritual music in the Jongmyo Shrine (Jongmyo Jeryeak), which is designated as the first National Intangible Cultural Heritage and UNESCO Intangible Cultural Heritage of Humanity. This large-scale ensemble dance performed by over 50 dancers has been receiving acclaim by highlighting the motion in stillness, the unique feature of Korean dance.