Terra achieved the fastest early period sales rate among beer brands, surpassing ‘1 million boxes sold’ just 39 days after its release in March 2019. Since then, Terra has continued its rise with a record average annual growth rate of 17% over the past 5 years.
Chungbuk is the new name of Chungcheongbuk-do, ‘Chungbuk, Stand at the Heart of Korea,’ won the Grand Prize in the Brand Slogan category at the 15th Korea National Brand Awards. The committee highly appreciated Chungbuk’s brand slogan for its active communication with citizens. In fact, over 3,000 citizens participated in the brand slogan contest held in April last year. The design was also completed with the input from citizens, including ideas from the ‘Youth Brand Participation Team,’ composed of students from 11 design departments in the universities in Chungbuk, and through the Korea Design Competition.
On the occasion of its 30th anniversary, Kyungbok University declared Vision 2030, ‘Cultivating Talents, Training Champions!’ With this, the university presented its development strategies; △ completing a digital transformation as the university’s digital strategy, △constructing tailored services from a student success perspective as the student success strategy, △strengthening the brand through global network activities as the internal and external expansion and sharing strategy, and △ensuring sustainability through ESG management.
The Seoul Business Agency (Representative Director: Kim Hyunwoo) is a small and medium enterprise support institution dedicated to fostering beauty, content, and innovation SMEs (Small and Medium Enterprises) and activating the startup ecosystem in Seoul. For the past 26 years, since its establishment, it has been expanding the startup ecosystem through public-private partnerships in technology, content, beauty, and other areas, supporting SME’s growth into global companies as well as nurturing outstanding SMEs and corporate talents in Seoul.
Cookcell offers hybrid kitchenware such as △frying pans, △woks, and △pots that combine stainless steel and coating. Its competitive edge lies in patented technology recognized in Korea, Germany, China, and elsewhere. All products feature a robust structure comprising a triple-layered stainless steel body. Utilizing hexagonal dot embossing technology, the coating is filled within the dotted hexagonal pattern of the inner surface, minimizing contact area with food to enhance cooking efficiency and prevent food from sticking. Moreover, it uses coating materials compliant with the U.S. FDA (Food and Drug Administration) standards for safer usage. With Black Cube’s exclusive patented technology, the coating withstands strong friction, making cleaning easier and extending the product’s lifespan.
Kia Members is the membership brand initiated by Kia in 2006, marking the industry’s first membership brand. With △the launch of ‘Kia EV Members’ in 2021 and △’Kia EV Members Taxi’ in 2022, it provides tailored membership services for electric vehicle owners.
The collaborative brand ‘Goodtrae’ was developed in 2003 to adapt to the rapidly changing market environment and to embody the desires of the residents of Buyeo County, Chungcheongnam-do. The use of the brand ‘Goodtrae’ has been granted to companies that have passed rigorous evaluation criteria, including △farming experience, △internal quality control, △production facilities, △distribution status, and △external credibility every two years. So far, a total of 694 organizations have been authorized to use the brand and are actively sharing its value.
On the occasion of its 30th anniversary, Kyungbok University declared Vision 2030, ‘Cultivating Talents, Training Champions!’ With this, the university presented its development strategies; △ completing a digital transformation as the university’s digital strategy, △constructing tailored services from a student success perspective as the student success strategy, △strengthening the brand through global network activities as the internal and external expansion and sharing strategy, and △ensuring sustainability through ESG management.
President Jongtae Park of Incheon National University has been dynamically finding the agenda for the further advancement of the local community and the country and contributing to creating socially shared values since his appointment as the President of Incheon National University on May 10, 2021.
President Hosang Ahn of the Sejong Center for the Performing Arts is the professional arts manager recr eating traditional Korean performances, including traditional Korean opera, dance, music, and content favored by every generation. President Hosang Ahn of the Sejong Center for the Performing Arts worked as the Director of the Performance Project Bureau and the Arts Project Bureau in the Seoul Arts Center, CEO of Seoul Foundation for Arts and Culture, and the CEO of National Theater of Korea. Since his appointment as the President of the Sejong Center for the Performing Arts in 2021, President Ahn set the main goal of, ‘conversion to production theater’ and has been endeavoring to develop the culture and arts of Korea, including enhancing the capability of art troupes affiliated with the Sejong Center for the Performing Arts. When he was the CEO of National Theater of Korea, he introduced a ‘seasonal repertoire system’ for good performing arts of the affiliated troupes for the first time in Korea. The seasonal repertoires continue to sellout.
Walkerhill Hotel & Resort has been playing the roles as the hotel industry leader in Korea, presenting the best experience, embracing all fields of lifestyle, including relaxation, leisure, culture, and food. Since its opening in 1963, Walkerhill Hotel & Resort has provided the extraordinary experience for customers, including ▲ diverse relaxation and culture in nature in downtown and ▲ a differentiated space for business.
La Bella Opera Company is the private opera company founded on May 1, 2007 with the motto ‘impressive performance’. La Bella Opera Company verified its brand dignity by receiving the prize three times from 2018 and 2020.
Danyang Garlic is the specialty protected with its geographical name by the Agricultural Products Quality Control Act, being designated as Korea Geographical Indication No. 29 of the Ministry of Agriculture, Food and Rural Affairs in 2007.
Hansamin is the representative brand of NH Red Ginseng. NH Red Ginseng was founded with 100% Korean capital of the National Agricultural Cooperative Federation in 2002. NH Red Ginseng takes care of public health and increase of ginseng farmers’ income.
As being selected by the K-NBA, LG Electronics announced the launch of new the air conditioner, ‘LG WHISEN Object Collection Tower 2023’. The new air conditioner is highlighted an auto-cleaning control function. The ‘Pet Care Mode’ makes it easier to use the air conditioner.
Cucheon, the premium home appliance brand, has been advancing with the technology and knowhow accumulated for about 40 years under its management philosophy ‘top priority on customers’ satisfaction’. The driving force providing the best products and service for consumers is guided by management philosophies, including customer-oriented management, smart management and communicating management. Under those management philosophies, Cuchen has been presenting cookers, microwave ovens, and small home appliances with a variety of functions and designs.
Korea is called the ‘Republic of Coffee’. As the coffee consumption rate is high, the ‘cost-effective coffee’ market is gaining popularity among consumers. Compose Coffee is selected as the best brand of Korea, as well as the representative coffee house of Korea by offering quality taste at a reasonable price to cope with the market trend. Founded in 2014, Compose Coffee has been rapidly growing, opening about 600 shops last year.
U Nine Change is NGO for international rescue. The name U Nine Change means finding the rights for ‘9 kinds of happiness’ on the basis of fairness and transparency. U Nine Change helps needy children in Korea and abroad with medical service and education. Activists include experts in diverse fields, including doctors and producers. The activists aim to find the rights to be happy for all children in the world. Activists endeavor to treat and prevent diseases of children suffering from poverty and unequality in the world.
Lotte Duty Free Shop is the entertainment marketing leader combining tourism and entertainment. Lotte Duty Free Shop has been producing and presenting K-contents, including K-pop and concerts, web dramas, and fan meetings with K-drama starts since 2004. Moreover, Lotte Duty Free Shop contributed to attracting tourists by employing the most popular artists as exclusive advertising models. Lotte Duty Free Shop also contributed of activating the tourism industry of Korea, including shopping and accommodations, as well as improved foreigners’ awareness of Korea and the position of Korea.
K-NBA selects the most competitive and best brands representing Korea. Consumers directly evaluate the brands in the aspects of ▲brand awareness, ▲ representativeness, ▲ satisfaction, ▲ loyalty and ▲ global competitiveness. K-NBA is presented to the best brands per category representing industry, city, policy, agricultural food, and culture of Korea.
Geochang Yugi, continuing its business over four generations for about 100 years from 1923 was recognized – in K-NBA. K-NBA is one of World Top 3 Advertising Festivals, held by New York Festivals and selects and awards the most valuable and competitive national brand of Korea using the NCI (National Competitiveness Index).
Gang Wonder Mall has received the prize for three consecutive years with the highest score in consumers’ awareness, representativeness, and satisfaction. Gang Wonder Mall is increasing consumers’ reliability and awareness by systematically supplying a variety of agricultural and marine specialties and products of Gangwon-do. Gang Wonder Mall, the representative shopping mall of Gangwon-do, sells a wide range of products, including about 19,500 agricultural, livestock, and forest products from about 900 small and medium enterprises in Gangwon-do.
Hongcheon, Gangwon-do is selected as the optimum place for growing Korean cows, where clean nature is alive. ‘Hongcheon Neulpuruem Korean Beef’ produced in Hongcheon, the clean region with superb nature, is famous as a safe food.
Jincheon-gun, Chungcheongbuk-do has emerged as a business-friendly city with competitiveness by attracting good enterprises and increasing employment and population.
ECPlaza, the first B2B global trading platform in Korea, established in 1996, extensively supports the entire process of ▲export marketing among enterprises and ▲ online export marketing, including finding global buyers and promotion for domestic and foreign enterprises to effectively and competitively export goods.
Specialized in automobiles, Ajou Motor College is a small college with less than 1,000 students. However, Ajou Motor College has been strongly influencing the automobile industry by concentrating only on one field, automobiles, for a long time. In particular, Ajou Motor College is proud of the best infrastructure and automobile technology education in Korea, increasing the satisfaction of students through special education programs. Moreover, Ajou Motor college provides the best learning environment for students by continuing investment on the basis of the stable finance.
Founded in 2009, Nobless Suyeon is achieving a high marriage rate by successfully arranging marriages of men of property, the upper class in a society, CEOs and professionals through unique and specialized service and systematic management system.
yes2424 acquired KS certification for moving service for the first time in Korea. yes2424 comprises teams with a team leader and team members (2 Yes men, one aid), the moving specialists and provides the packing and moving service using a 5t vehicle (one vehicle). Booking, ordering, estimating, and contracting are processed by calling (1577-2424) or on its website (yes2424.com) in real time 24 hours a day. The unique feature of yes2424 is the disclosure of basic rate for moving services on the website as a direct moving service without a brokerage fee.
Haenam-gun, the representative producing district, produces autumn and winter cabbages on the area of about 4,782 ha every year. In particular, Haenam Korean Cabbage accounts for about 80% of the national yield of winter Korean cabbage. Haenam-gun started farming Korean cabbage, in the 1990s because the outdoor ground of Haenam-gun does not freeze, even in winter, which is perfect for growing Korean cabbage in the snowy winter. Quality ‘Korean cabbage from Haenam’ makes the producing district itself the brand.
Incheon Waterworks Headquarter was selected as the new name of tap water through a public contest in October 2021 with the ambition to ‘produce healthy and clean tap water with citizens’. Brand identity (BI) production and selection was also determined through the preference survey with citizens and the brand declaration ceremony was held in March 2022.
K-NBA is the awarding ceremony jointly held by New York Festivals, one of World Top 3 Advertising Festivals, and the Korean Steering Committee of K-NBA. K-NBA selects and announces the most valuable and competitive national brands of Korea as national assets. K-NBA selects and awards the representative brands of Korea through direct evaluation by consumers on the basis of multilateral evaluation items, including awareness, representativeness, satisfaction, loyalty, and global competitiveness of brands. Siwon School acquired the highest scores in all evaluation items in recognition of its contribution to developing and serving optimum foreign language study content in consideration of levels and ages of foreign language learners.
K-NBA is the awarding ceremony jointly held by New York Festivals, one of World Top 3 Advertising Festivals, and the Korean Steering Committee of K-NBA. K-NBA selects and announces the most valuable and competitive national brands of Korea as national assets. K-NBA selects and awards the representative brands of Korea through direct evaluation by consumers on the basis of multilateral evaluation items, including awareness, representativeness, satisfaction, loyalty, and global competitiveness. Gangnam Center showed off overwhelming brand awareness and reliability with high scores on all items.
Opened in 1989, Lotte World Adventure is the top theme park in Korea, leading the industry with new content. On the basis of theme park operation knowhow accumulated for 34 years, Lotte World became the best entertainment enterprise in Korea successfully managing ▲ Lotte Water Park, ▲ Lotte World Aquarium, and ▲ Lotte World Tower Observatory Seoul SKy.
K-NBA evaluated the brands representing culture, industry and region, the core components of national image, in various aspects. Goesan-gun became the ‘national brand’ for an eco-friendly organic farming city with great evaluation results in awareness, representativeness, satisfaction, loyalty, global competitiveness, and preference.
KB Financial Group contributes oto the development of K-Sports by continuing and earnest support for promising athletes in winter and summer sports. Skaters Cha Jun-hwan and Yi Hae-in made history for Korean figure skating, winning silver medals at the same time in the World Championships. It has been 10 years since Korea figure skater, Kim Yeon-a won a medalin the World Championship after Kim Yeon-a. The growth of two skaters called ‘Yeon-a kids’ was based on the reliable and continuing support by the KB Financial Group started from Kim Yeon-a in 2006.
DB Insurance executed the acquisition agreement for VNI (Vietnam National Aviation Insurance), ranked 10th in the damage insurance market in Vietnam on February 22, 2022. DB Insurance took over a 37.32% stake of PTI (Post & Telecommunication Insurance), Vietnam, ranked 5th (3rd at present) in market share in 2015. DB Insurance acquired a 75% stake of VNI securing the control of the company. VNI, established in 2008, is the good damage insurance company achieving a high growth rate and profitability for five recent years. VNI ranked 10th among 32 damage insurance companies and 3rd in the automobile insurance market (1st in statutory automobile insurance) with a market share of 3.7% as of 2021. In particular, VNI is recognized for its ability for potential growth because of the nationwide sales network and compensation infrastructure.
Hyundai Livart is the brand enhancing new values to everything in the house. Hyundai Livart is earnestly advancing as the ‘total interior’ enterprise proposing living spaces to customers including ▲ kitchen, ▲bath, ▲construction materials, ▲remodeling, and ▲global premium home furnishing.
K-NBA Award verified that Uljin Crab, the representative brand of Uljin-gun, was highly recognized by consumers.
The crab preferred by everyone is popular as a healthy food because of the effectiveness of strengthening bones with rich vitamins, amino acids, and chitosan.
Goongbe, the professional skin care brand for the sensitive and weak skin of babies and kids, received an excellent evaluation for all items in the National Brand Competitiveness Index. It is widely recognized that consumers’ confidence on the unique product quality and safety was the main driving force for its global competitiveness beyond Korea.
Opened directly managed restaurant No. 1 on the 32nd street in Manhattan, New York in 2017, BBQ has been operating over 150 restaurants in 22 states, including restaurants in Chicago and Los Angeles, and plans to increase to over 200 restaurants this year.
Opened in 2004, Christian Memorial Park is positioned as the representative memorial hall of Korea with the burial capacity of total 39,122 by adding 4,000 burial facilities in November 2009 and about 15,000 burial facilities in August 2016 .
Yeosu is the city of romanticism and healing with superb nature and landscapes, including Hallyeohaesang National Marine Park and Dadohae National Marine Park, the clean ocean of the southern coast, and a lukewarm climate. Yeosu is filled with the famous places of romanticism, including Hyangiram Hermitage with the praying hope of sunrise, Dongbaekseom Island, Odongdo Island, Geumodo Island, with vertical rocks of fantastic shapes, Kkotseom Sang/Hahwa-do Islands, and Gasari Eco Park, with fantastic field of reeds.
As Korean cabbage price plummeted last year, farmers gave up harvesting and the quantity of Korean cabbage increased as there was no way to sell them. Then, Chungcheongbuk-do purchased about 18,000 tons Korean cabbage from manufacturers in the region in order to supply delicious Kimchi at reasonable price using Korean cabbage. Chungcheongbuk-do expected to serve two ends through such attempt, securing farmers’ income and supplying agricultural products from Korea to consumers at reasonable prices.
Seegene Medical Foundation keeps innovating to fulfill its vocation ‘improvement of happiness and health of people in the world’. Accordingly, Seegene Medical Foundation developed the next generation diagnostic check system on the basis of the Artificial Intelligence technology as well as forming the smart lab with the largest laboratory computerization system in Korea and applied it to medical examinations.
Dawn808 became the leading brand for hangover relief drinks with the distinguished efficacy, having continuously been favored for 25 yaers since its launch in 1998.
2023 K-NBA is the prestigious award selecting the best brands of Korea through fair a examination by experts and by direct voting by consumers. Goesan Clean Red Pepper is honored by winning the award in the agricultural specialty red pepper brand. Produced in the alpine region 250m above sea level, with huge daily temperature range, Goesan Clean Red Pepper has clear color and a unique and delicious taste and scent. Goesan Clean Red Pepper gets a favorable response as it has thick skin and good texture.
K-NBA, selecting the most valuable and competitive national brands of Korea as the national assets is the awarding ceremony jointly held by New York Festivals, one of World Top 3 Advertising Festivals, and the Korean Steering Committee of K-NBA.
Cookcell provides its main products ▲ frying pans, ▲ woks, and ▲ pots in the hybrid form, combining stainless steel and coating. Cookcell presents the differentiated and competitive products with its patented technologies in Korea, Germany, and China.
Greeting its 10th anniversary since its change to a national university this year, Incheon National University started as a private university in 1979, became a municipal university in 1994, and finally changed itself to a national university in 2013. The entire campus of the university was transferred from Jemulpo to Songdo International City in 2009 and Incheon National University completed its transformation and innovation by integrating Incheon University and Incheon College in 2010.
Woori Card has been establishing the ‘brand core values’ and ‘brand essence’ on the basis of ‘being Woori’, even during the COVID-19 pandemic and the global economic recession. Woori Card enhanced communication with clients by developing and providing differentiated services on the basis of the brand core values and brand essence, and such achievement is widely recognized.
Goodtrae has been winning the award for 12 consecutive years. Goodtrae, developed in 2003, approves the use of the joint brand for businesses passing strict examination criteria, including ▲ history of farming, ▲ internal quality management, ▲ manufacturing facilities, ▲ distribution status and ▲ external credit rating for realizing the brand value ‘good products from good fields’. Goodtrae has been continuing its strict quality management by approving 62 businesses to use the brand in the 10th term of examination in January 2023.
U+TV, the IPTV service of LG Uplus, changed itself to an OTT (Over The Top: providing media contents online) TV service in November 2022. OTT TV presents a wide range of popular content, including OTT, such as Netflix, Disney+, YouTube, Children’s Land, and Homet Now for LG Uplus.
Mirae Asset has been the independent investment specialist group, ceaselessly pursuing financial innovation on the basis of through enterpreneurship since its founding in 1997. Mirae Asset Group is operating 39 local enterprises and offices in 16 regions at present, continuously expanding the global network for 26 years.
KIA Members, the membership brand implemented by KIA for the first time in the automotive industry in 2006, provides custom membership services for electric cars, launching the ‘KIA EV Members’ in 2021 and ‘KIA EV Members Taxi’ in 2022.
KIA Members, the membership brand implemented by KIA for the first time in the automotive industry in 2006, provides custom membership services for electric cars, launching the ‘KIA EV Members’ in 2021 and ‘KIA EV Members Taxi’ in 2022.