‘Toongso Whistles’ was performed at the M Theater of the Sejong Center for the Performing Arts from November 11 to 27, 2024, and was also named one of the “Top 3 Plays of the Year” by the International Association of Theatre Critics Korea in the same year.

Uljin Snow Crab, renowned for its exceptional quality and distinctive taste, is a favorite among consumers. These crabs are harvested from the Wangdolcho waters off the coast of Uljin, where the cold and warm ocean currents meet.

Hongcheon-gun is the largest administrative district in Korea, with an area three times the size of Seoul. Most of this vast land is mountainous. The safe food brought in such an ideal natural environment is Hongcheon Neulpureum Hanwoo.

The joint brand Goodtrae of Buyeo-gun, Chungcheongnam-do Province, has been awarded first place in the Joint Brand category at the “2025 16th Korea National Brand Awards (NYF K-NBA),” becoming the only local government in Korea to win the top honor for 14 consecutive years.

Chungcheongbuk-do’s initiative “Working Bappeo”, a senior-community symbiosis project and the first of its kind in Korea, is evolving beyond a simple welfare policy to become a recognized social brand.

Jincheon in Chungcheongbuk-do has been gaining attention as a “convergent premium region” due to its remarkable achievements in the fields of culture, tourism, and sports. In the cultural sector, Jincheon opened Korea’s first-ever multi-functional story content complex, the K-Story Creation Cluster, which integrates writing, accommodation and education functions in June 2024. This facility provides creators with a creative environment and positioning itself as a central hub for Hallyu content.

Cheongju City is making strides toward becoming “the most business-friendly city in Korea” by providing comprehensive support including △funding and market expansion support, △business support task forces, and △nurturing innovative future-growth industries.

Seegene Medical Foundation, a specialized medical institution for disease testing, is continuously innovating under the mission of ‘enhancing human health and happiness’. It has established the Smart Lab, equipped with the largest automated testing system in Korea, and has developed next-generation diagnostic testing systems based on Artificial Intelligence (AI) technology for application in the testing sector.

Yes24 (yes24.com) started as the first Internet bookstore in Korea in 1998. With a commitment to continuously strive for customer satisfaction, it has maintained its position as the top online bookstore for 25 years. Now, it aims to transform into a ‘culture content platform’ that inspires life from the leading position as a domestic online bookstore.

Cuckoo, a leading home appliance company, has enhanced its market presence with a diverse product lineup that spans from kitchen appliances to lifestyle electronics, built on 47 years of accumulated technological expertise.

Hyundai Livart has recently launched ‘Vermilion’, a new addition to its premium brand, the ‘Livart Meister Collection’. The Vermilion line is a high-end bedroom furniture series inspired by the vibrant red cliffs of ‘Vermilion Cliffs’ in Arizona, USA. It is characterized by its use of solid wood and natural leather, enhancing both detail and durability.

Siwon School has been honored with the 2025 16th Korea National Brand Awards (NYF K-NBA) for the 11th consecutive year. The Korea National Brand Awards, organized by the New York Festivals, is an awards ceremony that recognizes and announces the most valuable and competitive brands among Korea’s assets.

Yeomyung 808, the world’s first patented natural tea developed specifically for hangover relief, is a flagship health product that promotes healthy living and happy homes in Korea. Since its launch in 1998, Yeomyung 808 has remained a beloved remedy for 27 year.

Chamiseul made its debut in the Korean soju market in October 1998. Within just two years of its launch, the brand captured over 50% of the national Soju market share.

Chungbuk Development Corporation (CDC) has been awarded 1st place in the Creative Management category at the 2025 16th Korea National Brand Awards (NYF K-NBA). As part of its creative management initiatives, CDC transformed the long-abandoned site of the former Cheongju Girls High School, which had been left idle for 36 years in the heart of Cheongju, into the new independent headquarters of the Korean Teachers’ Credit Union.

Established in 2001 as Korea’s first cyber university, Kyung Hee Cyber University has been chosen by over 50,000 students over the past two decades.

Incheon National University (INU) has been awarded the top prize in the National Flagship University category at the 2025 16th Korea National Brand Awards (NYF K-NBA) for the fourth consecutive year.

Opened directly managed restaurant No. 1 on the 32nd street in Manhattan, New York in 2017, BBQ has been operating over 150 restaurants in 22 states, including restaurants in Chicago and Los Angeles, and plans to increase to over 200 restaurants this year.

To commemorate its 60^th anniversary, Samyang Foods has completely revamped the taste and design of both Samyang Ramen and Samyang Ramen Spicy flavors.

Dongwon F&B is a comprehensive food company that has been responsible for the nation’s dining tables with a wide range of products, including Korea’s first tuna can, ‘Dongwon Tuna’, processed seafood, canned ham, frozen and refrigerated foods, dairy products, functional health supplements, and home meal replacements (HMR).

Daesang’s flagship food brands, Jongga and Chungjungone, were named No. 1 in the Kimchi and Food Co-Brand categories, respectively, at the 2025 16th Korea National Brand Awards (NYF K-NBA), earning dual honors for the second consecutive year.

Lotte World Adventure, Korea’s first and largest indoor theme park since its opening in 1989, is a multi-cultural space offering a wide range of immersive experiences. In recent years, the park has been continuously expanding its business and content portfolio to deliver even more differentiated experiences.

Last month, DB Insurance (represented by Jeong Jong-pyo) saw an upgrade in its credit rating from the world’s largest credit rating agency, S&P (Standard & Poor’s). The rating was raised from A (Stable) to A+ (Stable), the first upgrade since 2018.

SK Securities ranked first in the National Brand Competitiveness Index (NCI) in the ESG Management (Responsible Management) category at the 2025 16th National Brand Awards of Korea (NYF K-NBA), marking its third consecutive win. The New York Festival’s National Brand Awards honor the most competitive brands in Korea, recognized as national assets.

Kia Members has been awarded the top prize for 14 consecutive years in the 2025 16th Korea National Brand Awards (NYF K-NBA) in the automotive membership service category, making it the longest-running winner in the membership sector in the industry.