WINNERS GALLERY

With the full revision of the Local Autonomy Act implemented, ‘Suwon Special City’ was launched on January 13, 2022. In accordance with this, Suwon embarked on developing a new City Identity (CI). From the early stages, Suwon gathered citizen opinions through public hearings and online surveys. In addition to this, experts were consulted to intensively discuss and deliberate design concepts.

As a result, it was decided to maintain the visual motif of Suwon Hwaseong, which has been used for over 20 years in the existing CI. Suwon decided to improve the design to embody a modern image while inheriting the essence of ‘Suwonness’. The Suwon Urban Design Team and project partner CDR Associates expressed the northwest observation tower and fortress walls of Suwon Hwaseong in concise yet clear lines. Suwon Hwaseong is a historical site embodying the philosophy of reform and practicality of King Jeongjo, making it an optimal subject for expressing an urban identity. Moreover, the unique form and aesthetic of the northwest observation tower make it suitable as a distinctive symbol. The square shape combined with the northwest observation tower symbolizes Suwon Special City and means the land, which is the window that opens the new future and the happiness of citizens.

Suwon has established and operates a brand management department. Furthermore, it is actively engaged in systematic and continuous overall brand management to settle a culture of proper usage and maintain identity across various forms of media.