WINNERS GALLERY

Lotte World, celebrating its 35^th anniversary since opening in 1989, stands as Korea’s premier comprehensive entertainment company. Alongside its Water Park and Aquarium greeting their 10^th anniversary this year, Seoul Sky and Adventure Busan, Lotte World keeps successfully operating adventure facilities. Lotte World realized its vision of ‘global entertainment’ by opening Lotte World Aquarium in Hanoi, Vietnam last August.

In a bid to offer differentiated customer experiences, Lotte World has embarked on expanding into new business domains. It has integrated external and in-house Intellectual Properties (IP) into areas such as webtoons, games, performances, F&B, and NFTs (Non-Fungible Tokens). In March of this year, Lotte World unveiled the ‘After School Lessons,’ the spring festival collaboration with Naver Webtoon and ‘End-of-the-Century Unripe Apple Academy’ IP. This follows their successful integration of the ‘Dark Moon: Altar of the Moon’ webtoon IP into the ‘Dark Moon with Enhypen at Lotte World’ autumn festival last September, both of which received acclaim for seamlessly blending the webtoon universe with offline content and merchandise.

Continuing its active collaborations with popular gaming IP, Lotte World has enhanced customer experiences. In May last year, it successfully opened the ‘Battleground World Agents’ attraction, which recreates the world of the online game ‘PlayerUnknown’s Battlegrounds’ offline for the first time in Korea. Lotte World is also actively pursuing licensing ventures and incorporating its character IP. Furthermore, Lotte World presented a variety of its own IP online including on YouTube and the issuance of NFTs. Lotte World hosted offline musicals, performances, and created merchandise.

Expanding offline, Lotte World introduced the ‘Boothluck’, an offline multi-shop featuring its own characters ‘Morris’ and ‘Boris’ in July last year. It also expanded the realm of content to musicals. The musical ‘Magic Fantasia Dorothy Returns’, featuring Lotte World’s iconic characters ‘Loti’ and ‘Lori’, showcases the company’s 35 years of expertise in performance and planning. Additionally, attention has been drawn to the newly designed character ‘The Goodbye Loti’ pop-up store and ‘The Goodbye Beer’.

Online, the integration of its characters into educational content on YouTube, ‘Lotty Friends’ for infants and toddlers, has proven globally popular, amassing a total of 2.3 million subscribers and over 330 million views across three channels in Korean, English, and Chinese.