WINNERS GALLERY

Geochang Yugi

Hyuck Yi

Hyuck Yi

DIRECTOR

Geochang Yugi, continuing its business over four generations for about 100 years from 1923 was recognized – in K-NBA. K-NBA is one of World Top 3 Advertising Festivals, held by New York Festivals and selects and awards the most valuable and competitive national brand of Korea using the NCI (National Competitiveness Index).

Geochang Yugi has been producing brassware using the traditional casting method since 1924. Yugi, containing the complete light on the basis of aesthetic philosophy and is not ‘product’ mass-produced in a plant. Geochang Yugi creates ‘works’ by a manual process, expressing the intrinsic values of the materials. The elaborate processing of brassware makes smooth surface that is easy to care. Geochang Yugi is the only brassware workshop winning the Prime Minister’s Prize and Presidential Prize in Korea. Geochang Yugi won 49 prizes, 36 certificates of designation, patents, and lots of design rights through ceaseless research.

Geochang Yugi is collaborating with foreign restaurants as well as with Michelin-starred restaurants and hotel restaurants in Korea. Everyone can meet Geochang Yugi products in famous restaurants, including ‘Eatanic Garden’ in the Joseon Palace Hotel, ‘Kochi’, ‘Mari’ and ‘Oiji Mi’ in New York and ‘Soongrill’ in France. Geochang Yugi continues its endeavor to create new traditions through the encounter of tradition through collaboration with a variety of artists. An official of Geochang Yugi said, “Geochang Yugi hopes that beauty of superiority of Korean brassware is widely known in the world beyond Korea through its products. Geochang Yugi would like to ask your encouragement and interest on all activities of Geochang Yugi, which continues its advancement even after listing on K-NBA.”

2023 WINNERS