WINNERS GALLERY

Q1. How was the brand ‘Clean Water Yangpyeong’ created?

Yangpyeong-gun is the district where multiple regulations are applied as a water source protection area. For overcoming the restriction of multiple regulations, Yangpyeong-gun declared eco-farming for the first time in Korea and uses the brand ‘Clean Water Yangpyeong’ for eco-friendliness.

Yangpyeong-gun devotes itself to enhancing the brand value and image of Yangpyeong-gun and to make a variety of agricultural products and specialties directly linked to farmers’ income.

Q2. What kinds of activities are implemented for brand management?

The brand ‘Clean Water Yangpyeong’ was created to improve the brand value of agricultural products and specialities from Yangpyeong-gun, the first special eco-farming district in Korea. Yangpyeong-gun registered the trademark in the Korean Intellectual Property Office in April 2005. Since then, Yangpyeong-gun has been implementing strict approval procedures and follow-up management, including the enactment of ordinances on the use of the Clean Water Yangpyeong trademark.

Furthermore, the Yangpyeong-gun Farmers Association has been providing support through intensive research for sustainable eco-farming practices, keeping pace with the efforts of the provincial government. ‘Clean Water Yangpyeong’ was selected as a case for enhancing brand value through ‘joint efforts of the private and public sector.’ For more systematic and strict follow-up management, Yangpyeong-gun will designate a follow-up management certification agency and enact strict certification procedures. Yangpyeong-gun puts every endeavor to enhance the values of agricultural specialties from Yangpyeong, the first special eco-farming district in Korea.

Q3. What is the plan to enhance the brand values?

The value of the Clean Water Yangpyeong brand represents the eco-friendly and clean image of Yangpyeong beyond the image of agricultural products. Yangpyeong-gun will devote itself to strengthen the value of prestigious agricultural products and specialties from Yangpyeong-gun, the special eco-farming district, through stricter brand management.